Rebel
Market Research
A women-owned market research + strategy agency—redefining how companies navigate opportunity.
About us
Do companies really understand their customers? And more importantly—what happens when they don’t? At Rebel, we produce actionable market research and scalable strategies for one huge goal—sustainable growth for our clients. Being a rebel means saying no to the way things have always been done. It’s imagining the new, understanding the needs of their customers, and defining how to outsmart the competition. Here’s where you can tag us in. —Understanding ICP —Finding product-market fit —Identifying unmet needs —Solving pain points —Finding the right pricing —Identifying the white space
- Website
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https://rebel-co.com/
External link for Rebel
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Everywhere, Fully Remote
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Qualitative Research, Quantitative Research, Ethnography, Focus Groups, Consumer Segmentation, Research, Strategy, Business Strategy, Product Strategy, Market Strategy, UX Research, Trends, Market Analysis, Customer Experience, Brand Strategy, Innovation Strategy, Go-To-Market Strategy, Strategic Planning, Business Transformation, Pricing Studies, and Market Research
Locations
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Primary
Get directions
Everywhere, Fully Remote, US
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Get directions
Lakeland, Florida 33813, US
Employees at Rebel
Updates
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The experience of your brand matters. Consumers view a bad experience as the single most influential factor for why they stop trusting—nearly 50%. If we combine this with inconsistent product quality, that number rises to 74%. That’s 3 out 4 customers. #trust #customerexperience #consumerjourney
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The national recognition of Juneteenth communicated a sense of encouragement and an optimistic future. The move had an impact on brands too. As brands move to celebrate the day and more scrutiny is placed on diversity initiatives, the question remains—are brands doing enough? #juneteenth #diversity #research
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The national recognition of Juneteenth marks a critical day in America’s history. It's meant to celebrate how far we’ve come, and reaffirm our collective need for continued action—in our communities, at work, and in the brands we create. So—where are we now? #juneteenth #research #celebrate
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To mark the third anniversary of Juneteenth as a federal holiday, Rebel conducted a survey among Black Americans to hear first-hand perspectives on racism in America, feelings about the historical and cultural significance of Juneteenth, and the most effective ways for brands to support and celebrate diversity. To celebrate how far we've come and acknowledge there is still so much more work to do, Rebel will be sharing findings and ways to support through the week. #juneteenth #diversity #research
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Hot take—the digital face of your brand is imperative to the customer journey. Brands must remember that our expectations of digital experiences are set by the technology we use every day. Customers bring those same expectations to the table when evaluating whether to trust a brand or purchase from a brand. The website, reviews, social media, apps—all of it, can make or break a purchase decision. #tech #CX #customerjourney
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One thing about legacy industries—evolutions can be few and far between. That didn't stop our partners at Everglades Financial Company, LLC from daring to differentiate. After a competitive and market analysis, Rebel came through with tactical solutions on brand positioning and a completed brand—ready for implementation. How's that for shaking things up?
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