Raka

📣 Meet Alex, our Marketing Technologist! HubSpot expertise? Check. Celtics superfan? Double check. Alex brings his A-game to everything he does, whether he’s optimizing processes or catching the latest game. 🏀💻 Learn more about why he’s an integral part of our team below! 🔷 What’s the best lesson you’ve learned over the last year? I’m totally stealing a Hislop-ism here - but it’s ok to slow down in order to speed up. In marketing, it’s tempting to rush into execution, especially when there’s pressure to deliver results quickly. But over the years, I’ve learned that taking the time to deeply understand the target audience, refine messaging, and aligning strategy with our SMART goals ultimately leads to more impactful campaigns. 🔷 What do you love most about what you do? Building processes from the ground up. Whether it’s creating an email flow tailored to engagement or designing a seamless sales process for a larger team, I love that I have a hand in transforming complex processes into simpler workflows. It’s a great feeling to build systems that not only work smoothly but also help teams reach their goals.. 🔷 What are you currently listening to? GNX Album - Kendrick Lamar Michael Bublé Christmas Album 🔷 What do you like to do outside of work? Playing Basketball, pretty much any outdoor activity, playing Video Games - FIFA, Indiana Jones, and Pokemon TCG are the current favorites, and I’m slowly trying to learn how to maintain my new-to-me 2001 BMW z3. 🔷 Fun Fact: I was lucky enough to get married in Greece last year - but the fun fact was that our venue changed the day of the wedding. Fear not, after using my marketing background to alert half the island it was still a night for the history books!

Is your website bringing in traffic, but not converting it into leads? 🤔 While creating great content and driving traffic to your site is important, it’s equally crucial that your website is optimized to turn visitors into customers. If you’re seeing high bounce rates or low conversion rates, your website might not be working as hard as it could. Other common issues like slow loading speeds, poor mobile experiences, or confusing navigation can discourage visitors from taking the next step. The good news? By focusing on conversion rate optimization, you can improve your ROI, generate more leads, and ultimately boost sales. Want to know how to optimize your website for better conversions? Check out our latest blog post for actionable tips that will help you turn your website into a lead generation machine. 🔑 👉 Read more: https://bit.ly/3ZrG38S #WebsiteOptimization #LeadConversion #MarketingStrategy #BusinessGrowth #DigitalMarketing

Every year, we pause to celebrate Rakagiving—a Raka tradition filled with food, gratitude, and a chance to reflect on the incredible people we work with. Here’s to the teamwork and talent that keep our plates (and hearts) full year-round. 🍂 #Rakagiving #CompanyCulture #DigitalMarketing #SeacoastNH #HubSpotAgency #AgencyLife

Excited to share our latest Employee Spotlight! 🌟 Meet Sara Beth Nelson, a talented Marketing Strategist with a passion for creativity, yoga, and being a proud dog mom to Piper. Her energy and dedication make her an invaluable part of our team! Learn more about what makes Sara Beth an invaluable part of our team below. 👇 🔹 What’s the best lesson you’ve learned over the last year? Life is too short to stress over the small stuff. Focus on what brings you joy and build your life around it. Be productive, be positive, and be present. 🔹 What do you love most about what you do? I love how technology continues to evolve while traditional marketing fundamentals—focused on delighting and surprising customers—remain the same. I started my career in print advertising, where success could only be tracked through 1-800 numbers. Now, marketing is directly tied to the sales funnel across many active and measurable channels, allowing clients to meet customers where they are. The challenge of unlocking revenue potential for our clients through elevated end-to-end brand journeys for their customers is very fulfilling. 🔹What are you currently listening to? Janis Joplin & Van Morrison 🔹 What do you like to do outside of work? I teach yoga to a wonderful community at the local YMCA. 🔹Fun Fact: I can make a mean Old Fashioned. #DigitalMarketing #Raka #Marketing #DigitalAgency #OfficeLife

Is your content truly serving your audience, or is it just there to rank on Google? Since Google’s Helpful Content Update became a core part of the algorithm in March 2024, the focus is on people-first content. Pages stuffed with keywords and lacking real value are falling behind in search results. At Raka, we’ve embraced this shift by following Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to ensure our content genuinely helps users. Our latest blog dives into how you can adapt your content strategy to stay visible and impactful. 📈 How are you evolving your content to meet these new standards? https://bit.ly/3NA1Ohk #DigitalMarketing #SEO #GoogleAlgorithm #HelpfulContentUpdate #ContentCreation

🛡️ Safeguarding patient information in email marketing is non-negotiable. But staying HIPAA compliant doesn’t have to be a challenge. With HubSpot's HIPAA-compliant tools, healthcare providers can securely store sensitive data, create personalized campaigns, and improve patient engagement—all within one platform. From audit logging to session timeout and encryption, these features ensure your email marketing is not only effective but also secure. Learn more about how HubSpot is making HIPAA compliance easier and more powerful than ever in our latest blog. 💡👉 https://bit.ly/3U7ZkdN #HIPAACompliance #EmailMarketing #HealthcareMarketing #PatientEngagement #HubSpotPartner #Raka

Day 1 at #INBOUND24 was a blast! We’ve been diving deep into the latest HubSpot products, including AI innovations and advanced CRM tools designed to revolutionize the way we work. The learning opportunities here are endless, and we can’t wait to apply these insights for our clients. We're looking forward to doing it all again today! Who else will we see there? #HubSpot #MarketingInnovation #InboundBoston #RakaInbound #MarketingGrowth INBOUND

🎈 Today’s the big day! HubSpot's Inbound event is kicking off in Boston, and the team at Raka is pumped to be part of the action. As a Diamond HubSpot Solutions Partner, we’re ready to dive into engaging discussions, share insights, and make some great connections. We’re looking forward to chatting about digital marketing strategies and HubSpot solutions. Whether you’re looking to refine your approach or explore new growth tactics, we’re here to collaborate and share ideas. We can't wait to see everyone! Let’s make the most of these exciting days together! 🎊 #Inbound2024 #HubSpot #Raka #DigitalMarketing #Networking https://bit.ly/3TAwSRz

🎉 The countdown to INBOUND is on! We're gearing up for HubSpot's big event next week in Boston, and the excitement is real! As a proud Diamond HubSpot Solutions Partner, Raka is thrilled to join this incredible gathering of thinkers and doers. Who else will we see there? We'd love to hear what you're most looking forward to. Whether it's uncovering new marketing trends, catching up with fellow pros, or soaking in the event's energy, drop us a comment and share your thoughts! Can't wait to see you there! 🚀 #Inbound2024 #HubSpot #DigitalMarketing https://bit.ly/3XhoebK

Why work harder when you can work smarter? HubSpot's AI tools are here to revolutionize the way you create and repurpose content. Whether it’s generating fresh blog ideas, drafting compelling email copy, or crafting social media posts that grab attention, HubSpot's AI is your new secret weapon. At Raka, we're excited to help you unlock the full potential of these tools to elevate your marketing strategy and drive measurable results. Ready to see what HubSpot AI can do for you? Let’s connect! 🔗 https://bit.ly/3z4ygos #HubSpot #MarketingAI #ContentStrategy #Efficiency #Raka