RAIN Group

In the coming year, as we continue to face economic uncertainty, CSOs are navigating choppier waters than ever. As a sales leader, your mandate is clear: drive efficiency, deliver predictable revenue growth, and increase margins—all while adapting to rapid shifts in buyer behavior and technology. With budgets under higher scrutiny, your decisions need to be defensible and ROI-driven. Your 2025 strategy must be resilient, mitigate risks, and align with broader business priorities. It should address: ▪️Planning and justifying sales and enablement initiatives ▪️Hiring and retaining top talent ▪️Creating a culture of continuous learning ▪️Driving profitability and predictable revenue ▪️Adoption of technology and AI ▪️Maximizing team productivity ▪️Strengthening sales leadership To overcome these challenges, it's best to start planning ASAP. In this compendium, we've compiled 25 tools and resources across these areas to help you plan for 2025. You'll also get early access to our new research on continuous learning in sales. https://hubs.li/Q02Wl_2_0 #SalesManagement #SalesLeadership #B2BSales #SalesEnablement #SalesManager #SalesLeader #RevenueEnablement

11 Steps for Leading a Thorough Needs Discovery Call No. 9. Use a Checklist Display a visual that outlines the variety of needs that are common to buyers in your industry or of a certain type. An example of this is a checklist you’ve created based on your research that you review together with the buyer to ensure all relevant categories of needs are covered. If the buyer doesn’t comment on an area that you think is critical, you can ask about it and talk about why it’s critical. Then, you can follow up with something like, “It seems to me that if we tackled these three areas, we’d end up with huge gains in performance and ROI. Do you agree? Where else should we focus?” This is a way to gain immediate engagement and set up a rich discussion to help you drive needs discovery. #salescalls #salestips #discoverycall #salescall #salestraining #salesenablement

CapTech’s success started with their leaders. By prioritizing sales coaching and building a culture of accountability, they paved the way for change. Discover their approach: https://hubs.li/Q02_DqsX0 #consulting #salestraining #b2bsales #saleseffectiveness

The best sellers cultivate strong skills across the sales cycle. Identify areas of improvement and get 24 actionable tips to build your skills: https://hubs.li/Q02-qR1L0 #SalesTips #SalesSkills #SalesStrategy

Traditional sales training often fails to drive desired results for sales organizations. It's up to sales and enablement leaders to take a strategic approach to training. In this complimentary toolkit, we share resources to plan your next initiative to drive results and seller behavior change: https://hubs.li/Q02-r28Y0 #SalesTraining #SalesEnablement #SalesStrategy

📢 New Research: Transforming Sales Training with Continuous Learning Allego and RAIN Group's groundbreaking study reveals only 33% of companies have effective sales training. But the top-performing teams are changing the game with continuous learning strategies, achieving: ✔️ Faster productivity ramp-ups ✔️ Lower turnover rates ✔️ Greater team alignment Press Release 🗞️ : https://lnkd.in/eV9Dynuz Download Free Report Now 📥: https://lnkd.in/gUQhjazi #ContinuousLearning #SalesStrategy #SalesPerformance #LearningCulture

For dozens of ideas on what you can cover in this section, download 68 Ideas for Sales Meetings [PDF]. Access the checklist and get additional resources to guide your discussion and give direction to your meetings. https://hubs.li/Q02VtSgk0

What sales skills do you need to hit your targets next year? Do you have a plan to take control of your sales process, connect with prospects, and close more deals? Whatever your goals, we have a program that will help you build the skills to get there. Until 4 PM EST tomorrow, enroll in any of our online, on-demand sales training courses for just $99/month each. Find a Program for You ▪️Sales Mastery Program: Master sales conversations, stand out from the competition, and win key opportunities. ▪️Strategic Account Management: Uncover opportunities for account growth and develop enterprise-level relationships. ▪️Sales Prospecting: Keep your pipeline full with qualified opportunities and expand your outreach. ▪️Virtual Selling: Adapt your selling approach to a virtual environment and keep buyers engaged. ▪️9 Habits of Extreme Productivity: Take control of your time and harness your motivation. ▪️Winning Major Sales: Learn a proven process to qualify and win your most important sales opportunities. ▪️RAIN Sales Negotiation: Get the edge in sales negotiations and win at higher margins. ▪️Insight Selling: Change buyer thinking and shape their agendas by providing new ideas and insights. ▪️Selling to Senior Executives: Lead confident conversations with senior executives that speak to their priorities and buying styles. ▪️RAIN Sales Management: Hire, develop, and sustain a sales team that gets results. ▪️RAIN Sales Coaching: Maximize seller performance and accountability with consistent coaching and development. https://hubs.li/Q02-Xz-60 #salestraining #salestrainer #saleseffectiveness #salesteam #b2bsales

How do you communicate value in your conversations with buyers? Forget sharing your value in one long speech. Learn how to understand, communicate, and gradually build value in your buyer conversations. https://hubs.li/Q02_gd970 #B2BSales #SalesStrategy #SalesSkills

Connecting with and Identifying the 6 Buyer Personas #salestraining #salesenablement #sales #b2bsales