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Imagine CO₂ not as a waste product, but as a potential nutrient. Dr. Jan Chr. von der Lancken, Managing Director at EPEA GmbH – Part of Drees & Sommer, reveals a revolutionary perspective: while Cradle to Cradle principles don’t explicitly mention CO₂, the tide is turning as companies adopt this innovative mindset. One fascinating example? Transforming atmospheric CO₂ into diamonds. 💎 Curious about this groundbreaking approach and the hurdles it faces? Watch the video to learn more 🎬 ... Listen to the full episode with Dr. Jan Chr. von der Lancken HERE 👉 https://lnkd.in/e3i8KvKt (Spotify) | https://lnkd.in/eGA-inV5 (Apple Podcasts) Want to connect with like-minded sustainability professionals in a collaborative space? Join our online community at sustainx.bettermode.io. #SUSTAINX #sustainability #sustainabilityjourney #decadeofaction #circulareconomy The SUSTAINX: Leaders in Sustainability Podcast is powered by H&Z Management Consulting in collaboration with SAWOO. ⏱ This interview was published on the 12th of August 2024.