The insights industry has many buzzwords that are latched onto without an understanding of how to properly execute them and deliver the needed outcomes and solutions. Andrea Joss tackles one of these buzzwords in her latest article about Demand Spaces.
Quester
Market Research
Des Moines, IA 1,442 followers
Marketing and consumer insights and strategy enabled by human experts and AI virtual moderators.
About us
Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards ***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió" 2019 Disability:IN Pitch Tank competition - Tim Hoskins 2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever." 2015 Volunteer of the Year, Insights Association - Tim Hoskins 2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine 2013 Prometheus Award Finalist
- Website
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http://www.quester.com
External link for Quester
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Des Moines, IA
- Type
- Privately Held
- Founded
- 1973
- Specialties
- Hybrid Quali-Quant Research, Online Qualitative Research, Mobile Research, Benefit Laddering, Segmentation, Path-to-Purchase, Concept Optimization, Online Quantitative Research, Brand Research, Big Qual, Brainstorming, Artificial Intelligence, Moderation, Marketing Strategy, Innovation, and Disruption
Locations
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Primary
Get directions
6500 University Avenue, Suite 205
Des Moines, IA 50324, US
Employees at Quester
Updates
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What happens when two friends from two revolutionary companies each co-author books directed at much-needed change in the consumer insights industry? A fun podcast talking about their books (of course, in addition to the great books themselves)! Our Brett Townsend from Quester joined Ryan Barry from Zappi on the Inside Insights podcast to talk about about "Insights on the Brink" and "The Consumer Insights Revolution" in a fun back-and-forth between friends. Certainly worth a watch/listen. Here's a sneak peak as well as the link to the entire episode: https://lnkd.in/e7zyKfMw
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A quick update for our upcoming Innovation webinar: the date has been moved one day and is now on October 17. If you've already registered, no worries--you still are! Here's the link if you have not registered already: https://lnkd.in/d9gezzYY
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Please join us for our next webinar on October 16 where we highlight how Quester's new acquisition, ProdigyWorks worked with Johnsonville to deliver new innovations using its unique solution. It's a process unmatched in both approach and effectiveness. Join us to see how it can help your innovation efforts! Register here: https://lnkd.in/dRB_M_pG
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We're wrapping up podcast guest week with Brett Townsend's visit with Anne Candido and April Martini of ForthRight People. Insights can be a huge competitive advantage for a business or brand but the trio discusses why it's often not seen that way. They also touch on delivering emotional impact in this great back-and-forth discussion. https://lnkd.in/gfZ_H4ea
The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester - ForthRight People
https://forthright-people.com
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For Thursday's podcast feature, Brett Townsend talked with Danny Klein from QSR Magazine about the timely topic of Starbucks's struggles, where they came from, and how their decline is not surprising. https://lnkd.in/gRSi6VA7
What Went Wrong with Starbucks?
https://www.qsrmagazine.com
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For Wednesday's podcast featuring Brett Townsend, he joined Nick Westergaard to talk about the insights ecosystem and the challenges facing insights. Nick also asks Brett about a brand that has made him smile recently. https://lnkd.in/gFbUcR87
The Insights Ecosystem with Brett Townsend - Nick Westergaard | Author, Speaker & Educator
https://www.nickwestergaard.com
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Podcast #2 for this week featuring Brett Townsend talking about the book "Insights on the Brink": A fun discussion on the brandRUSSO podcast with marketing and advertising experts Jaci Russo and Michael Russo from Razor Branding. Enjoy! https://lnkd.in/gbkqA2Pv
Consumer Insights and Branding with Brett Townsend
https://razorbranding.org
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This week is podcast week as we're going to post a different podcast each day featuring Brett Townsend talking about the book "Insights on the Brink" he co-authored with Tim Hoskins. Today's featured podcast is where Brett was on a panel talking about the importance and nuances of customer reviews for the hospitality industry. https://lnkd.in/gMTbJS8U
Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?
marketscale.com
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The latest edition of Quester Quarterly is available, including more examples of about how our new acquisition ProdigyWorks can transform your innovation. There's also a great illumination of Quester's superior Demand Space work. And if you haven't read anything yet about the new book from our Brett Townsend and Tim Hoskins, "Insights on the Brink," there is a nice summary about why this book is needed at this time. #quester #demandspaces #insightsonthebrink #innovation https://lnkd.in/ghpZtjYv
Quester Quarterly Q3 August 2024
my.visme.co