Pure Fishing

Pure Fishing

Sporting Goods Manufacturing

Columbia, SC 33,658 followers

Pure Fishing is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers.

About us

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives. Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Industry
Sporting Goods Manufacturing
Company size
1,001-5,000 employees
Headquarters
Columbia, SC
Type
Public Company

Locations

Employees at Pure Fishing

Updates

  • Spreading Holiday Cheer in Plano! 🎄🎁 At Pure Fishing’s Plano location, we believe in making a difference—both on the water and in our community. This holiday season, our incredible team came together to participate in the Angel Tree Donation program, ensuring children and families in need experience the joy of the season. It’s inspiring to see the generosity and heart of our Plano team shining bright, reminding us all of the true spirit of giving. Together, we’re not just building tackle boxes; we’re helping build brighter futures. Here’s to making an impact and spreading smiles—one gift at a time. Check out the post below from our Quality Lead #AlexandriaZimmer

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  • Exciting News from Atlantic City! Pure Fishing is proud to showcase our new product display at the Folsom Corporation Dealer Show in Atlantic City! This incredible event brings together the best in the industry, and we’re thrilled to highlight our latest innovations designed to help anglers make the most of their time on the water. A big thank you to Folsom Corporation for hosting such a fantastic show and providing an opportunity to connect with dealers and partners who share our passion for fishing. Be sure to stop by our booth and check out what’s new—there’s something for everyone, whether you’re casting a line or stocking the shelves.

    View profile for Vinny DelGozzo, graphic

    Territory Manager at Pure Fishing, a leader in outdoor and recreational lifestyle products.

    If you’re at the Folsom Corporation dealer show in Atlantic City this week, stop by the Pure Fishing booth 303 and check out our awesome new products!

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  • Celebrating Our Pure Fishing Retirees! A sincere thank you to our Spirit Lake Team for honoring the incredible contributions of our Pure Fishing retirees. Your hard work and dedication have left a lasting legacy, and we’re so grateful for everything you’ve done to make our company what it is today. Here’s to the memories, the impact, and the well-deserved next chapter. You’ll always be a part of the Pure Fishing family!

    View profile for Shelly Krause, graphic

    Sr. Human Resources Director at Pure Fishing

    We extend our heartfelt gratitude to our Pure Fishing retirees! Last week, we celebrated with a wonderful luncheon for our Retirement Club. We were honored to have Sue Boettcher, Program Coordinator at ISU Extension, as our speaker. A special thank you to Sue, the staff at First Presbyterian Church in Spirit Lake for their warm hospitality, and to Hy-Vee for providing a delicious holiday meal.

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  • 🌟 Honoring Our Veterans at Pure Fishing 🌟 This Veterans Day, we proudly recognized and celebrated the dedication of the veterans across our facilities. Their commitment to our country and our team is deeply valued, and we are grateful for their contributions every day. Yesterday, we took a moment to honor their service, showing our gratitude for their sacrifices and the resilience they bring to Pure Fishing. To all veterans within our Pure Fishing family and beyond, thank you for your service! #VeteransDay #PureFishing #ThankYouVeterans #VeteranSupport #Gratitude

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  • Pure Fishing reposted this

    View profile for Shelly Krause, graphic

    Sr. Human Resources Director at Pure Fishing

    Ready to be a game changer? We're on the lookout for innovative thinkers and bold doers to join our team! This isn’t just any role; it’s your chance to help redefine the future of our company, our products, and the fishing tackle industry. If you’re ready to make waves and leave your mark, we want to hear from you! Apply now and let’s change the game together!

  • 🌟 Innovation in Action at Plano Molding! 🌟 Tuesday's Manufacturing Moving Forward Workshop and Plant Tour was a fantastic success! Attendees learned about the rich history of Plano Molding, explored our cutting-edge facilities, and engaged in discussions led by IMEC Technical Specialist Amy Murphy on the future of manufacturing. Thank you to everyone who joined us, to Plano Molding Company for hosting, and to Kendall County for partnering with us to drive innovation forward. Together, we’re building stronger networks and inspiring the next wave of manufacturing excellence! 💡✨ #ManufacturingInnovation #Networking #PlanoMolding #FutureOfManufacturing

    View organization page for IMEC Illinois, graphic

    6,710 followers

    The MANUFACTURING MOVING FORWARD: Workshop and Plano Molding Company Plant Tour yesterday was full of impactful presentations and great networking! We started off with introductions and the history of Plano Molding. Following the facility tour, IMEC Technical Specialist Amy Murphy led a workshop on the future of manufacturing right before the group was engaged in networking! Thank you to everyone who attended and for Plano Molding Company for hosting this event and to Kendall County for their partnership! #ILManufacturing #Manufacturing #Illinois #Workshop #FutureOfManufacturing Amy Murphy, David Musgrave, PMP MBA, Camryn Tunney, Denise Kasper SHRM-CP, PHR, Paul Haller, Todd D. Volker, Angela Friestad, and Brenton Miller

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  • Join Our Team as a Maintenance Technician at Pure Fishing – Sandwich, IL! 🔧 Location: Plano Facility, Sandwich, IL 🏢 Industry: Manufacturing – Powering the World’s Best Fishing Equipment We’re Hiring Maintenance Technicians! At Pure Fishing, we don’t just build rods and reels – we build careers. We're looking for skilled Maintenance Technicians to keep our state-of-the-art manufacturing facility running smoothly. If you're passionate about problem-solving, hands-on work, and making a real impact, this opportunity is for you! Why Join Us? Competitive Pay & Shift Premiums Comprehensive Training and Career Growth Health, Vision, and Dental Benefits from Day 1 401(k) Matching & Employee Discounts on Pure Fishing Gear Collaborative and Safety-First Work Environment

  • 🌊 Pure Fishing Brand Spotlight: ABU Garcia 🎣 For over 100 years, ABU Garcia has been a trusted name in fishing gear, empowering anglers worldwide with precision-engineered reels, rods, and accessories. From weekend warriors to professional tournament anglers, ABU Garcia helps every cast feel like perfection. 🔧 Innovation at Its Core ABU Garcia is synonymous with cutting-edge technology. From the iconic Ambassadeur® baitcaster to the advanced Revo® series, our products are designed to deliver performance, reliability, and power—wherever your fishing adventures take you. 🌍 Global Heritage Founded in Sweden, ABU Garcia has a rich history that spans generations. Whether you're fishing in freshwater or saltwater, our brand continues to combine heritage with modern innovations to meet the evolving needs of today's anglers. 🚀 Trusted by Anglers Everywhere Whether it's a local lake, a wide-open ocean, or a fast-moving stream, ABU Garcia gear gives you the confidence to push limits and pursue your passion. After all, "For Life" isn’t just our tagline—it’s a commitment. 💪 Join the Legacy We are proud to have ABU Garcia as part of the Pure Fishing family, continuing to inspire the fishing community to cast further, fight harder, and reel in success. 🎣 What’s your favorite ABU Garcia memory? Drop a comment and let us know how our gear has helped you land that perfect catch! 👇

    View profile for Nikolaj Korsholm, graphic

    Product Manager Abu Garcia

    Tradition, innovation og holdbarhed ABU er et af de ældste og mest anerkendte fiskebrands i Norden. Det over 100 år gamle mærke startede som urfabrik, men overgik senere til at lave fiskegrej. De fleste har nok eller har haft et Toby blink, en Hi-lo wobler eller et Atom blink til at ligge i grejboksen. Den har højst sandsynlig også siddet for enden af en Cardinal stang eller hjul. Siger man Nap og Nyt, var det nok svarende til Biblen for fiskere når man kigger lidt tilbage i tiden. Med lystfiskerartikler, grejnyheder og Rekordfisken blev magasinet anerkendt blandt lystfiskere i hele Norden. Nu er mange af disse magasiner samleobjekter. I dag er ABU kendt i hele verden. Helt fra USA til Japan. Men hjertet ligger stadigvæk på den gamle fabrik Svängsta kun få timer fra København, hvor de stadigvæk laver højkvalitets hjul med mærket “Made in Sweden” Lige om lidt kommer min kollega Alex Drapers og jeg til stå for den kommende udvikling af brandet. Vi ser meget frem til at arbejde med et væld af mennesker som står ABU nært og viderudvikle brandet med respekt for den lange historie og værdier ABU står for. ABU for life

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  • Pure Fishing reposted this

    View profile for Shelly Krause, graphic

    Sr. Human Resources Director at Pure Fishing

    Ready to be a game changer? We're on the lookout for innovative thinkers and bold doers to join our team! This isn’t just any role; it’s your chance to help redefine the future of our company, our products, and the fishing tackle industry. If you’re ready to make waves and leave your mark, we want to hear from you! Apply now and let’s change the game together!

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