Never before in the history of humanity have we experienced the adoption of cultural movements by individuals and groups across borders and worldwide at incredible speeds, with profound impact. These movements influence how individuals think, act, feel, and directly determine which brands they choose to engage with– and ultimately buy. At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.
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🚨 Amazon Strike News: If you're running Amazon ads to promote your CPGs, tread carefully this week. Fulfillment slowdowns could mean wasted ad dollars promoting SKUs that won’t get to customers on time. Audit your campaigns now—shift spend to evergreen or awareness-driving tactics that won’t backfire, and don’t let poorly timed promotions drain your budget. #Amazon #CPGmarketing #ecommerce #commercemarketing #mediastrategy
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…and that’s a wrap on November here at Meet The People! 🙌 Featuring brilliant campaigns by VSA Partners for FactSet, Saltwater for Braeburn, and by Match Retail for Nespresso Professional and SodaStream International, Ltd.. 👏 Coegi took home silver at The Drum Awards and was awarded #SocialMedia Campaign of the Year at the Healthcare Impact Marketing Awards, for their work with Moderna. 🏅 While True Media Canada took home a #CAMA for their work with Chicken Farmers of Canada as well as a #CMA for their Auto Theft Hurts everyone Campaign. ...And VSA Partners was recognized as one of Inc. Magazine's #2024PowerPartners! 🤝 We welcomed two new team members to the family: Caroline Andriano, SHRM-SCP, SPHR as Head of HR (US) and Jonathan Sessions, Head of IT (North America). All while publishing articles in The Drum, Advertising Week, The Outcome by Attain, StrategicCFO360, and CMO Times. CEO Tim Ringel was even featured in a book! The UnNoticed Entrepreneur by Jim James. See for yourself:
Fueling Collaboration, Brewing Success At Public Label, great ideas are brewed with passion and a little caffeine. This year, 25,740+ cups of coffee kept our team energized and ready to tackle every challenge. Cheers to bold ideas and even bolder outcomes! #marketingfuel #CPGAgency
"Retail media networks are stepping beyond the aisles—are your strategies keeping pace? 🛍️💡 Our very own Summer DuBois-Lenderman shares her expert insights in this must-read article from The Outcome by Attain, exploring how non-endemic ads are reshaping the game. What do you think—can retail networks strike the perfect balance between revenue and relevance?
How We’re Helping Brands Win the Holidays >>> <<< Shoppers’ holiday baskets tell a story. Wine and spirits aren’t just for sipping—they’re the secret sauce (literally) in festive recipes like spiked eggnog and rum-soaked fruitcakes. Brands can win by pairing insights with action, driving unforgettable holiday moments. #MarketingSecretSauce #HolidayMarketing #CommerceMarketing
At Public Label, we made waves, and fueled creativity with caffeine! Here’s a glimpse at what we accomplished together in 2024. Cheers to a year of impact, creativity, and smiles! #CommerceMarketing2024 #BestMarketingAgency #MarketingStrategy2025
Black Friday 2024: The Winning Formula for Modern Marketing #BlackFriday isn't just about discounts—it's about meeting consumers where they shop, how they shop, and why they shop. To truly break through the noise in this evolving retail landscape, brands need a strategy that integrates three key pillars of commerce: 🛒 In-Store Commerce In-store shopping is alive and thriving. Last year, 76.2 million consumers visited physical stores on Black Friday, up 4.5% from the previous year. Smart brands are enhancing the in-store experience to make shopping feel personal and exciting. 💻 Digital Commerce Social platforms like Facebook have become essential tools for deal discovery, influencing 45.6% of Black Friday shoppers, especially among the 35-55 demographic. Targeted digital strategies ensure your message lands where it matters most. 🛍️ Immersive Commerce From retailtainment to sampling experiences, today’s consumers crave engagement that feels memorable and meaningful. 81% of consumers who participated in experiential marketing, such as immersive sampling, said they would share their positive experience with others, and 65% reported making a purchase following the experience. Furthermore, 58% of those consumers indicated they felt more loyal to the brand after sampling. This underscores the power of hands-on experiences in fostering lasting customer relationships. The takeaway? Success isn’t just about having the best deals—it’s about having the right mix of presence (in-store), precision (digital), and purpose (immersive). Let’s talk about how your brand can make Black Friday 2025 its biggest yet by leveraging these three commerce strategies. #CommerceMarketingStrategy #ShopperMarketingAgency #CommerceInnovation
Attending the Marketing AI Institute's "AI for Agencies" virtual conference was an exciting validation of the work we're driving at Public Label. AI is a powerful tool that enables us to innovate in ways we never could before—amplifying our creativity, refining our strategies, and unlocking new opportunities to deliver exceptional impact for our clients. Here’s how we're embracing AI to make a difference: 1️⃣ Enhancing Operational Efficiencies At Public Label, we’re using AI-driven automation to reimagine how we work, shifting time spent on repetitive tasks to time invested in strategic thinking and creative execution. This transformation doesn’t just make us more efficient—it amplifies the value we deliver by allowing our talent to focus on what drives growth and innovation for your brand. With more bandwidth for collaboration, ideation, and problem-solving, we’re accelerating the delivery of meaningful results. 2️⃣ Optimizing E-commerce Product Pages Our AI-powered e-commerce tools transform our clients' product pages at scale across platforms like Amazon, Walmart, Instacart, and more. From precise keyword integration to rapid copy development, creative versioning, specifications management, and visual identity consistency through automation, we enhance visibility and conversion rates—turning entire product catalogs into powerful sales drivers. 3️⃣ Deepening Consumer Insights for Go-to-Market Strategies Public Label’s AI-powered persona engine allows us to uncover deeper shopper insights by analyzing preferences, baskets, and behaviors. This enables us to craft data-driven go-to-market strategies that demand action, resulting in campaigns that are both remarkable and accountable. 👉 What we heard today from leaders at the "AI for Agencies" conference reaffirmed our vision. These capabilities blend creativity with technology, driving new possibilities and tangible results for our clients. 🙏 A huge thank you to the Marketing AI Institute team and the incredible presenters like Paul Roetzer, Mike Kaput, Elias Torres, Rachel Woods, Brian Brinkman Alisa Scharf, Lauren Morgenstein Schiavone and Brittany Trafis for their insights—inspiring all of us to push boundaries in marketing. Thanks to the team for attending today Morgan McAlenney and Summer DuBois-Lenderman. and kudos for executive support Brian Kittelson and Tim Ringel