Proven Media Solutions

One of the best ways to break trust is to overpromise and underdeliver.   We prefer to promise exactly what you’ll get. In fact, we’ve put it on our website.   The link is in the comments. You’ll see:   ·        Our good-faith pledge. ·        A system for clients to hold us accountable. ·        How we partner with you on message development and media outreach.   We are invested in your success, so there’s no “Oops, we tried.” We reach out to multiple media outlets to maximize results.   #MessageDiscipline #Media #Results

Getting in the press isn’t about “spin” or making bad things look good. It’s about driving your narrative to accelerate sales, increase web traffic, and improve market position. Consumer research shows positive press influences people to choose brands. And negative press can drive people away. Read more answers to frequently asked questions at the link in the comments. #Website #BrandPosition #Narrative

Getting in the press doesn’t matter if it’s in the wrong place.   Our proven process and decades of PR experience allow us to get past the competition and place your message in front of the target markets that make a real difference.   Learn more about our mission, team, and client success stories at the link in the comments.    #PR #PublicRelations #Success

The recession is forcing companies to rethink expenses. Here's one idea: Go to meetings naked to save money on clothes. Of course, you'd never do that. You'd die of embarrassment, which is terrible for sales. Yet many companies cut the dollars which feed sales and profit. Here's why you should INCREASE your marketing and branding budget in a recession: - The competition is pulling back, giving you growth opportunities. - Advertising is cheaper because the competition is pulling back. - People have short memories. Stay in front of current clients. - Keeping your name in front of new markets means you'll be remembered when times are good. - Increase distance between you and the competition. Read more at the link in the comments. #Recession #Marketing #Branding #Sales #Profits

Are you leading the press, or following it? And which should you do? News followers offer something new and dynamic to set the tone and timing of coverage. These can be: 1. New products, technologies, and market moves. 2. Ideas about big concepts, like the future of work or the economy. 3. Newly-announced partnerships. 4. New industry standards. Setting the tone means being prepared, with tools such as: 1. A social media plan. 2. A series of emails to your newsletter. 3. Press releases and media statements. 4. Thought leader opinion pieces. News followers, meanwhile, react to what's going on. A financial advisor could follow the stock market's crash with an op-ed about keeping money in the market. A lawyer could have a statement about new employment laws and regulations. Following takes less effort, but it also usually secures less press. Leading is more work, but often leads to better results. The best press is secured by having content which fits both sides of the coin. #Leadership #ThoughtLeadership #Partners

Get ready to roll your eyes. Sales happen when people know, like, and trust you. I bet you've NEVER heard that one before. So, here's a new one: Sales can happen when you REBUILD know, like, and trust after they are broken. Think about it this way: People thought they knew you...now they think they don't. They don't like you, because the trust isn't there. And they don't trust you...so they have no reason to overcome lack of familiarity (know) and emotional dislike. That's why engaging in trust protection at the beginning of a relationship is key. And it's why you should have a plan to rebuild trust after it's broken. Read more at the link in the comments. #Sales #CustomerService #Trust #Know #Like #Trust

Getting positive press shouldn’t sacrifice your voice or your message.   Fire anybody who tells you otherwise.   Positive press is all about:   ·        Fine-tuning your message. ·        Crafting the best version of your voice. ·        Putting your message and your voice in the right media outlets.   There are lots of misunderstandings about getting in the press. Unpack some of them by reading the FAQ responses at the link in the comments.   #Messaging #Marketing #Teamwork

Good press allows you to sail into new markets.   Many businesses float – they’re in a stable place, but dependent on the current.   It’s when they learn to build a sail and capture the wind that they really start to take off.   Good press is like the wind in the sail. It takes you to the places you want to go. Like a fun client who wanted to make waves at a prestigious sailboat show.   Our process navigated a course for success that kept the client in front of key media gatekeepers and sailing friendly seas even after the campaign ended.   This client success story and the summary of their voyage are linked below in the comments.   #CaseStudy #Influencers #Media

Is your communications team armed and ready for victory? In the military, everyone in a unit has standard weapons, like an M-16. But some people will have special-issue weapons, radio equipment, and medical equipment. Your communications team is no different. The challenge of a CEO, CCO, or CMO is to make sure everyone has the tools they need. If you're not sure what they need, click the blog post linked in the comments. It lays out some of the critical tools needed for success. #Teamwork #Leadership #CEO #CMO #CCO #PublicRelations

Good thought leadership earns trust and builds credibility. We tailor your expertise and voice to the outlets which are trusted by your target audiences. See our other services, and our process for client success, in the links in the comments. #ThoughtLeadership #Influence #IndustryLeader