Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations. We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility, and dedication to positive environmental change. With offices in Boston, Toronto, Amsterdam and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.
External link for Protobrand
560 Harrison Avenue
Suite 404
Boston, MA 02118, US
130 King St W
Toronto, Ontario M5X 2A2, CA
Fred. Roeskestraat 115
Amsterdam, North Holland 1076 EE, NL
Mäster Samuelsgatan 36
Stockholm, Stockholm County 11157, SE
Protobrand reposted this
Protobrand’s Brand Trackers: Powered by AI + Behavioral Science "Conventional trackers provide insights about the “what,” but not the “so what.” With poor ROI, their standardized brand attributes are not responsive to emergent and shifting perceptions." Read more https://lnkd.in/g5cwwVaf #Sponsored #QuirksMR #insights #MRX
Protobrand CEO Pal Marton Afzelius and Brandtrust CEO Alexander Millet joined the Intellicast - EMI - Research Solutions podcast to discuss the impact of the strategic partnership between organizations. Find the episode here: https://lnkd.in/gz8SJmvM #Insights #ConsumerInsights #marketresearch #behavioralscience #HumanTruth
Have you seen our Brand Trackers featured in Quirk's Media? We believe a well-designed brand tracking program provides insights about brand meaning and makes it possible to manage the brand strategically. Learn more: https://lnkd.in/egQw5A_F #insights #marketreserach #behavioralscience #AI
See some of our favorite case studies from Brand, Product, and Marketing Communications in 2024. Download Protobrand Wrapped today: https://lnkd.in/eWH8aFJi #insights #marketresearch #behavioralscience
Have you heard about Protobrand's commitment to 1% for the Planet? It's almost time to make our annual donation of 1% of revenue for 2024, and we wanted to feature some of the great organizations that we donated to this past year! World Wildlife Fund Planet Water Foundation Drip by Drip Massachusetts Oyster Project Bee the Change Learn more about Protobrand's commitment here: https://lnkd.in/eG2d4Y8m #environmentalimpact #marketresearch #insights
We're #hiring a new Senior Strategist in Boston, Massachusetts. Apply today or share this post with your network.
Love seeing our strategic partners rocking the #redpants! Don't forget to say hello to the Brandtrust and Protobrand teams today at TMRE - booth 415!
Proudly wore the #redpants with Pal Marton Afzelius on Day 2 of #TMRE2024 to represent Brandtrust’s strategic partnership with Protobrand! If you’re still in Orlando today stop by booth 415 and hear how the power of human truth can help you solve your most challenging brand and business challenges - and unlock new possibilities!
🎉 Introducing Protobrand Wrapped: A collection of featured case studies across brand development, product innovation, and marketing communication from 2024! In it, you'll find: 🔗 Links to exclusive session recordings 📈 Case studies from Brands like Reckitt, Colgate-Palmolive, and Finish Ultimate 💡 Other key highlights from our #redpants team this year Download here today! https://lnkd.in/ehAJAhiz #marketresearch #insights #behavioralscience
Protobrand reposted this
Today at TMRE: Discover how Human Truth builds better brands—and might just save the world! Join Alexander Millet and Christopher Hoel at 2:20 PM. Visit booth 415 to learn how you can harness the power of Human Truth to drive positive change for your brand and your business. Plus, enter our Storytelling Workshop raffle! 🎟️ #Brandtrust #Insights #TMREOrlando #TMRE2024 #HumanTruth
Our Founder, Anders Bengtsson, Ph.D., and CEO Pal Marton Afzelius are excited to be joining our strategic partner Brandtrust at TMRE Orlando today. If you're at the event, be sure to keep an eye out for the #redpants or find them at booth 415 to say hello! 👋 Learn more about our strategic partnership with Brandtrust here: https://lnkd.in/eE4cZNeR #TMRE2024 #TMREOrlando #marketresearch #insights