Prompt Inc.

B2B sales: What makes a good competitor battlecard? We've created sales battlecards for Fortune 500 technology companies, startups, and early-stage companies across technology - hardware, infrastructure, enterprise software, and services. There are some essential elements in creating competitor battlecards, so they're valuable, insightful - and used by sales. We know that competitor battlecards must be: > Compelling. While it may be interesting to know how many people a company employs or where they are headquartered, the meat of an excellent competitive battlecard is core questions to raise, discussion points to have with prospects, 'gotchas,' facts, field insights, and points of differentiation to address real-world relevant issues, objections, and opportunities for your sales teams. > Easy-to-use. No offense, but the 114-slide PowerPoint deck or that dusty old sales playbook which is longer than War & Peace isn't helping anyone, especially time-pressed salespeople. Our battlecards are concise, either one- or two pages, presented in blocks so facts can be found at a glance. > Created in collaboration. Yes, we do the heavy lifting: the research, asking, exploring - but battlecards should never be created in a vacuum. We work in close collaboration with sales teams to understand specific needs and opportunities for each battlecard. > Developed through a tried-and-true framework. Our process for creating battlecards means we know how to make the process quick and effective and capture relevant data, facts, and points to support your sales process and sales teams. It also means when you have a number of battlecards, they are consistent. > Recent. We create battlecards and maintain them to ensure they are relevant to changing market conditions, new products and services, and changes in your own business. Everything is updated and dated - because you want to avoid your sales team trying to compete on information that is months (or even years) old. If you'd like to talk about creating some competitive information to help your sales team, drop us a line at [email protected] #sales #b2bsales #salesbattlecards #competitiveinsight #competitorbattlecards

A post from Hazel about some of the things tech vendors should think about before they throw all their time and money into TAM analysis #b2btech #TAM #salesenablement

Competitive battlecards or sales battlecards give your sales team a competitive edge but must be: [a] Insightful - because, let's face it knowing your competitor has a head office in Chicago / New York / Timbuktu, isn't actual competitive insight;  [b] Concise - your sales team already has to wade through volumes of collateral, product brochures, technical overviews, case studies, and product campaigns, not to mention sales playbooks that can be hundreds of pages long (we know, we've seen them), and so many sales decks they can't decide which one to use; [c] Up-to-date. The direct competitors and the budget opponents that were the threat last year or even six months ago may not be the vendors you should be worrying about today. Then add in changing market conditions, new competitive products and services coming to market, as well as changes within your own business. Your sales team should not be competing on out-of-date information (though we come across this problem a great deal). Know that you need to have more useful, insightful, relevant battlecards? DM us and let us show you how we work, what we produce, and how it helps to accelerate the sales cycle and increase sales success #battlecards #salessupport #b2btechnologysales #b2bsales #competitiveinsights

This is a quote from a CMO at one of our B2B technology clients. We worked with their marketing and sales teams to create a series of at-a-glance sales battlecards covering their key competitors. Because the challenge with competitive intelligence isn’t the lack of information, it’s that there’s so much of it that it becomes impractical for sales to find and use it. Which is why our typical sales battlecard is two pages. Yes, even for complex technologies, with complex sales processes - all the nuances of B2B tech products and sales. Battlecards need to be short, so they really are at-a-glance reference documents - because sales teams don’t have time to sift through a 400-page document, or to look at online portals which have thousands of (frequently conflicting or out-of-date) points. If you are thinking about new ways to present, collect, or share competitive information with your sales team, we’d love to show you how we work and what we produce. Simply email [email protected] and let's talk battlecards.

We've created sales battlecards for Fortune 500 technology companies, startups, and early-stage companies across technology - hardware, infrastructure, enterprise software, and services. There are some essential elements in creating competitor battlecards, so they're valuable, insightful - and used by sales. Competitor battlecards must be: > Compelling. While it may be interesting to know how many people a company employs or where they are headquartered, the meat of an excellent competitive battlecard is core questions to raise, discussion points to have with prospects, 'gotchas,' facts, field insights, and points of differentiation to address real-world relevant issues, objections, and opportunities for your sales teams. > Easy-to-use. No offense, but that dusty old sales playbook, longer than War & Peace, isn't helping anyone, especially not time-pressed salespeople. Our battlecards are concise, either one- or two pages, presented in blocks so facts can be found at a glance. > Created in collaboration. Yes, we do the heavy lifting: the research, asking, exploring - but battlecards should never be created in a vacuum. We work in close collaboration with sales teams to understand specific needs and opportunities for each battlecard. > Developed through a tried-and-true framework. Our process for creating battlecards means we know how to make the process quick and effective and capture relevant data, facts, and points to support your sales process and sales teams. It also means when you have a number of battlecards, they are consistent. > Recency. We create battlecards and maintain them to ensure they are relevant to changing market conditions, new products and services, and changes in your own business. Everything is updated and dated - because you want to avoid your sales team trying to compete on information that is months (or even years) old. If you'd like to talk about creating some competitive information to help your sales team, drop us a line at [email protected]