Prohaska Consulting

At this week’s Tech Learning Series, Greg Stevens and John Hamilton of Osmos discussed the growth of Connected Television (CTV) advertising and the challenges faced by small to medium-sized businesses and digital-native advertisers in advertising on CTV platforms. Thank you for sharing your insights! #TLS #ProhaskaConsulting #CTV

Our wish to the world and to you for this holiday season and throughout 2025. May there be more of it, no matter the language or locale. #ProhaskaConsulting

Gaining Traction: Marketing Your Solution in a Crowded Market: Standing out in the competitive U.S. ad tech landscape requires a multifaceted approach. Effective strategies include thought leadership, quality content marketing, strategic partnerships, and creating unique brand noise. Measuring performance through key metrics and leveraging sales houses and partnerships are crucial for amplifying presence and accelerating growth. European companies can navigate this challenging market by focusing on quality, data-driven insights, and smart collaborations. Click below to read Part 5 in our series, guiding you through the complexities of U.S. market entry. ⬇️  https://lnkd.in/edA5Rfxb We've helped others, we can help you. #ProhaskaConsulting #Adtecg #ThoughtLeadership

We’re thrilled to be sending the team to CES 2025 in Las Vegas! Matt Prohaska, Sheila Buckley, Alison Vacovec, and Christopher Cifarelli are excited to connect, explore, and help solve problems with the latest in media and tech. #ProhaskaConsulting #CES2025

At this week’s Tech Learning Series, Marc Sabatini of Data Axle discussed their focus on identity management and data unification, emphasizing the importance of brands owning and managing their data through Audience360. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Identity

Successfully entering the American market requires more than just effective communication; it demands a deep understanding of cultural nuances. As you navigate this landscape, remember that adapting your message to resonate with American audiences is crucial. Click below to read Part 4 in our series, guiding you through the complexities of US market entry. ⬇️ https://lnkd.in/d_QjqYPN We've helped others, we can help you. #ProhaskaConsulting #AdTech #USMarketEntry

At this week’s Tech Learning Series, Marc Parillo of Deben introduced his company’s self-service platform, designed for agencies, which can generate a plan within minutes regardless of the data source! Thank you for sharing your insights! #TLS #ProhaskaConsulting #MediaPlanning

Know Your Battlefield: Compliance, Competitive Analysis, Positioning Success in the U.S. ad tech markets hinges on understanding the landscape. Knowing the regulations, analysing competitors, and effectively positioning your brand are essential steps for European firms entering this dynamic arena. Click below to read Part 3 in our series, guiding you through the complexities of US market entry. ⬇️ https://lnkd.in/eVSgxnrV We've helped others, we can help you. #MarTech #AdTech #USMarketEntry #Compliance #Positioning #CompetitiveAnalysis #ProhaskaConsulting

Your right to play. Understanding your fit in the U.S. market. Like a comfortable pair of shoes, it’s all about finding your fit. What works for one person might not work for you. A tailored, measured approach is the way to go when entering the American market.  Click below to read Part 2 in our series, helping you map the course of your US market entry. ⬇️  https://lnkd.in/e585EdSF We’ve helped others, we can help you. #AdTech #MarTech #USMarketEntry #ProhaskaConsulting

At this week’s Tech Learning Series, Jason Dillon of KNOREX showed us their solution for streamlining operations and optimizing campaigns across various channels, including social media, programmatic, and OTT. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic