Professional Bull Riders, LLC

PBR fans, who know how to live out loud, are much more likely to own motorcycles, boats, ATVs, and RVs than the average person. We’re very proud to announce our partnership with Progressive insurance, the leader in those categories. Progressive’s partnership spanning the Unleash The Beast begins at the season opener in Tucson this weekend. More on our deal here:  https://bit.ly/3YSfvNQ

In 2001, our nation was forever changed by the deadliest terrorist attack on U.S. soil. Many around the country looked to our military to defend our freedoms and avenge those who were lost on that fateful day.    As America’s first response, small groups of US Army Green Berets were inserted into Northern Afghanistan. Some of them were on horseback. Earning them the name “Horse Soldiers,” they were memorialized by the America’s Response Monument located at Ground Zero in New York City. Along with others and as part of “Task Force Dagger,” these men helped liberate Afghanistan from Taliban rule.   After years of service, Green Berets from the “Task Force Dagger” mission and other combat veterans took a passion in making whiskey. Their Double Gold Award-winning bourbon, housed in glass bottles molded by steel recovered from the World Trade Center is a testament to the American Dream they defended is still very alive today.   This Authentic, Award-winning, American Made bourbon is a taste of American Freedom.   23 years later, on the day of that initial mission, the PBR announced Horse Soldier Bourbon as our newest partner of the PBR Camping World Teams Series. They are now the official dark spirit of the PBR Camping World Team Series, bringing together American Bourbon and the toughest sport on dirt.

As PBR expands, we are pleased to share a new milestone in bringing more live content to fans -- the launch of PBR+, the ultimate destination for Western sports. Adding to the Unleash The Beast and Teams events Merit+ carries, PBR+ will be streaming additional live PBR (including exclusively carrying the Pendleton Whisky Velocity Tour and PBR Challenger Series) along with replays, rodeo events and the deepest library of on-demand PBR content across web, mobile and TV apps. PBR+ will be the exclusive home of the first-ever PBR Teams Ride-In Round from South Point on Thursday, Oct. 17 at 10pm ET. In this unique wild-card shootout, teams will battle it out to head to Championship Weekend at T-Mobile Arena. In addition, the Challenger Series Championship will also air exclusively through PBR+ on October 16 -17. You can sign up today through www.pbrplus.com to watch these exciting playoff events and access PBR+ at no charge through the end of 2024. Starting in January, this will be a subscription service for super fans with Unleash The Beast and Teams events still available free to all fans on Merit+. 

World's greatest bull rider and expert noodler? We're hitting the road with Dale Brisby for his annual trip to catch catfish with the Barrons in this episode of Road Riders Presented By Camping World, on our YouTube channel.

Professional Bullfighter Cody Webster needs a place to relax and reset in order to lay his life out on the line protecting cowboys in the toughest sport on dirt. Go inside this episode of Road Riders presented by Camping World. >> https://lnkd.in/g8wnrp8c

More broadcast hours than ever before! @CBS has extended its agreement with us through 2030 and will carry our events on its flagship broadcast network and Paramount+.

🚨 Breaking news, bull riding fans! 🚨Starting July 12th, catch all the Professional Bull Riding action LIVE on air on the Merit Street Media + app—for FREE! Whether you’re a die-hard fan or new to the sport, you won’t want to miss the top riders and fiercest bulls battling it out. Tune in and Never Miss A Ride. 🤠 #MeritStreetMedia #PBR #ProfessionalBullRiding #LiveSports #MeritStreet #DrPhil #NeverMissARide

As we embark on our first national campaign with our partners 160/90, Ad Age takes a deep dive into PBR’s “mix of extreme sports and cowboy hats…drawing new enthusiasts and wealthy investors while winning the support of big brands.”  >> https://bit.ly/4aHp1aV

This TEAM MARKETING REPORT Q&A with Sean Gleason covers our organization “looking to maintain our growth and capitalize on cultural trends, all while continuing PBR’s original mission of gaining mainstream attention for bull riding”. From Kid Rock’s Rock N Rodeo to PBR Teams expansion to our first national brand campaign airing during March Madness, the picture painted is an innovative sport on fire: https://bit.ly/3PMNeVm

PBR has been selling out New York for years. And now, bull riding games are coming to Brooklyn! Here’s an inside look into launching the new New York team ahead of the Aug. 9-10 Mavericks Days homestand at Barclays Center. >> https://bit.ly/3Vw6wlt