Last week, the POV Agency team presented case studies for several promotional campaigns and activations. The exercise was part of an ongoing effort to inspire bigger and broader thinking. We explored the guts (from background to strategy and results) of respective campaigns and activations across lifestyle, entertainment and fitness, among other verticals. Forever learning, right? Shout out to the team for their smart insights -- especially around what they'd have done differently. If you'd like to hear more about this exercise, POV, or how we work, drop us a line. Our DMs are open. But, so is this email ([email protected]). Let's think bigger... together. #marketing #publicrelations #casestudies
POV Agency
Marketing Services
Los Angeles, CA 1,265 followers
We Create Spaces for Other Voices
About us
Founded in 2019 at a kitchen table by a kid with a dream, POV Agency is an LA-based, inclusion-driven, boutique and strategic marketing communications agency that colorfully reimagines how branding is done and who it's done by. We are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Our point of view is our otherness, and it is also our super power. We know all too well what it’s like to feel unseen. We see you – so the world can, too.
- Website
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https://povagency.co/
External link for POV Agency
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Public Relations, Influencer Campaigns, Media Relations, Strategic Partnerships, Event Management, Marketing Integrations, and Brand Communications
Locations
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Primary
Los Angeles, CA, US
Employees at POV Agency
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Michael (MCB) Chavez Booth
Cultural Marketing & Comms Pro, Multi-diverse Agency Owner and Lover of Dumb Jokes
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Pilaar Terry
Comms pro. Board member. Hot sauce aficionado. Memes enthusiast.⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀
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Justin Bilbao
Co-Founder | Fashion Design, Product Marketing, Merchandise Planning
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Jordyn Elliott
Senior Communications Strategist at POV Agency
Updates
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Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners... And we are proud to announce that our client, Hatch.IM, has been named one of the Top Agency of the Year for 2025! Way to go ✨ 🥳
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If you want an empowering read, check out our client Malika Begin and Begin Development’s article in Voyage LA!! Keep on rocking💪🏽
Executive Consultant | Organization Development with Heart | MSOD Pepperdine Graziadio Business School | Business Owner | Global Talent Development | Building High-Performing Organizations
🌟Voyage LA Magazine Community Highlight 🌟 I've always enjoyed reading these Voyage LA Magazine community features about small businesses and creatives with so many colorful pictures in the spread; thanks for giving us a turn, Voyage LA. We have a story that reflects how my passion for creating intentional, collaborative teams has shaped every step of my career and building Begin Development. At the core of everything we do is the belief that great teams build great organizations. This has been my driving force, whether I was helping to grow a four-person startup into a 120-person award-winning remote culture, launching leadership programs for a global enterprise, or helping businesses align people, processes, and culture for lasting impact. From day one, we’ve been on a mission to transform how businesses grow in a thoughtful, meaningful way; it's glorious work because it's also FUN. It's fun to see incredible results together. Winning is fun. This feature highlights the heart of what we do: 💡 Building leadership with intention and heart. 🌟 Creating cultures where trust and collaboration thrive. 🚀 Guiding organizations through growth with tools that stick and strategies that work. Special shoutout to our amazing clients and collaborators—you’re the reason we get to do this work that we love so much! 🙌 🔗 Dive into the full story here and glimpse what makes Begin Development tick. My gratitude to many including Creedance Kresch, Corrie Zacharia Napier, Bridgette Nelson, MSOD, SHRM-CP, Lynette Marroquin, Caitlin Robertson, Cecily Breeding, Melissa Bruna, Chad Parker, Grant Maynard, Kate Pauley, Chris Collins, Alexander Jun, Emma Parkerson, Ke Wu, Kailey Howell, Michael Fischer, Pilaar Terry, Jadyn Stutey, Carson Davis-Tinnell, Sunny Ziemer, Heather Sundell, Courtney Wisniewski, Sarah Harden, Alec McNayr, Alan Beard, Meg Scheding, Nausheen Farishta, MSOD, Christine Mueller #VoyagelaMagazine #TeamworkDreamwork #BeginDevelopment #LeadershipThatLasts #CultureMatters #OrganizationDevelopment #DevelopmentWithHeart
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Who is ready for Park City?!? Because we know we are 🙋🏽♀️🥳 Put your hands together for Pilaar Terry and Gabe Gordon for putting in the work!! Message us if you have any questions or interest about this year’s BrandStorytelling inaugural Creator Day!
Park City is about to be 🔥 , y'all. Gabe Gordon and I are putting the final programming touches on BrandStorytelling's inaugural Creator Day and, lemme tell ya, it's gonna be goodt. Countless industry hot topics. More than 20 A-list creator talent with the ability to reach 200M passionate followers, subscribers and fans. Breakthrough creator brands, studios and creative talent. Thanks to Meta, SiriusXM, YouTube, and Southwest Airlines, we're coming together for the first time ever at #Sundance to throw some klieg light action on creators and the impact they're having on brands & storytelling, covering everything from memes to movie stars to media moguls. Click the link in the comments to request an invite, space is limited. (But HMU if you need help getting in, I know a guy 😎 ) cc: Gabe Gordon AJ Vernet Mike Pubentz Andrew Parkhill Jordan P. Kelley Todd Barrish Rick Parkhill
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We love to see you shine, Gabe Gordon ✨ Go check out Gabe's most recent podcast interview with Eric Eden on the Remarkable Marketing Podcast! This is an insightful interview about whether brands should invest in influencer marketing and creator collaborations... so go check it out! Full interview: https://lnkd.in/e4HEmTUM
Growth Driver | Chief Marketing Officer | Keynote Speaker | Podcast Host | Future of Marketing | Brand Building | Growth Advisor | Board Member.
Should brands rely on relationships with creators and influencers as one of the best ways to tell their brand story? Gabe Gordon with Reach Agency makes an excellent case to why both B2C and B2B brands should be investing with influencers and tapping into the community of 200 million creators. Remarkable Marketing Podcast
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Calling all LA-based folks🗣️ Join us TOMORROW at 9 AM for the Grand Opening of NCJW|LA’s Donation Center 🎉 Why you should come: ✔️ Celebrate the launch of this exciting new space supporting NCJW|LA’s vital programs and services. ✔️ Bring your gently used items to donate and make a difference in the lives of women and families in our community. ✔️ Get the chance to win fun prizes and giveaways! This is your opportunity to show up, give back, and support a local non-profit organization doing incredible work across LA. 💛 📍 Where: 4625 W. Washington Blvd. Los Angeles, CA 90016 🕘 When: 9 AM (ribbon-cutting)
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So proud!!!!!
I'm incredibly proud that POV Agency is a female and minority owned and operated venture. We're doing the work, every day, to diversify the advertising & marketing landscape. For people of color. For women. But, there needs to be more of us. Especially now. Our voices and our lived experiences deserve to have a seat at the table to reflect the audiences that we're trying to reach. To resonate with. When that's not possible, we need to build our own tables. Create our own opportunities. This underlying mission is why I'm honored to be speaking at the Own It Summit, founded by the indomitable Christy Hiler. I'm sharing the stage with Toni Lee, Laura Petrucelli and the PR pro that showed me the ropes at my very first comms gig, Elizabeth Rosenberg. (Full circle moment for real!) On January 30 in LA we'll be talking about everything in PR & comms with Own It - a group of female and non-binary advertising & marketing pros dedicated to fostering community and growth in adland, especially at the leadership level. But that's not all! The summit will touch on everything from talent & staffing, legal & accounting, business development, AI, women's sports, and growing agency value. It will be magic! You should come! I'm inviting you! Ticket information and details in the comments. Shout out to Nora DiNuzzo for the connect. You're the real MVP! #OWNIT #agency #womenowned #womenled #advertising #marketing #entrepreneurship #minorityowned
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POV Agency reposted this
Who is this diva? ✨ It's our social trends recap! Keep reading for a pulse on the latest trending formats and topics driving the cultural conversation. What's Inside? ➡️ Trending Formats: As ___, we should..; “I never see you at the club”; Just a Chill Guy ➡️ Trending Topics: Lookalike Competitions; Who is this Diva? #trending #socialmediamarketing #contentstrategy #reachagency
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Looking to break into the world of influencer marketing and digital strategy? Check this out! Reach Agency is calling for Spring 2025 interns to join their dynamic team. Get hands-on experience with big brands, build your network, and learn from the best in the industry. If you’re ready to bring fresh ideas to the table and dive into creative brand storytelling, apply now!
Applications are now open for Spring 2025 Influencer Marketing internships at Reach Agency! 🚀 ✨ We are looking for creative, passionate and driven individuals to join our Spring 2025 internship program. If you are eager to dive into the world of influencer marketing, develop new skills and work alongside some of the industry's best, this is your chance! 🗓️ Apply by December 6: https://lnkd.in/gjJbZfEq #NowHiring #internship #ReachAgency #influencermarketing
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🎉 Exciting news! Our client, Reach Agency, was recently highlighted in Ad Age’s latest article covering the Creator Upfronts. The piece dives into how industry giants like Walmart and Forbes are shaping the future of influencer marketing, with Reach Agency at the forefront, helping brands connect authentically with audiences through creator-driven strategies. Thanks, Gillian Follett for the awesome write-up and including Reach! Check out the full article for a closer look at these impactful initiatives and the evolving influencer landscape: https://lnkd.in/etCkRYm8