🎅It’s the most wonderful time of the year. Except, is it really? It’s cold, dark, wintery-mixy and more or less horrible for most of the globe. December is pretty unwonderful when you think about it - but really, what can you do? You can’t change the weather. You can’t time travel. You can’t solve the problem. Or can you? Long before Christmas, Hanukkah, or Festivus, humans just accepted the grim truth, that the sun was dying and would probably never return. Nothing to look forward to but cold weather, barren fields and a season of scarcity. Except, what if we could solve that problem? With a festival! After the harvest when food was plentiful! That’s exactly what early pagan traditions did - created joyful celebrations that enabled people to look forward to a time that by all rites, they should dread. And while there have been many incarnations of mid-winter holidays from Saturnalia in ancient Rome to everyone’s favorite, the International Eelpout Festival, they have all existed in a more or less continuous tradition of category creation, helping people overcome winter dreariness with holiday cheer! Solving a massive problem, with a highly effective solution. No matter what you believe, there is truth to the category genius that is the winter holiday. Not on our newsletter list? See what you missed here > https://hubs.la/Q030phN80 #merrychristmas #happyholidays #santa #categorydesign #winter
Play Bigger
Business Consulting and Services
San Jose, CA 2,143 followers
Category Design Fuels Growth
About us
Category Designers. Authors of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Play Bigger specializes in Category Design - the discipline of creating and monetizing new markets. We coach CEOs and leaderships teams to design and dominate new categories that matter. We are privileged to work with some legendary technology executives, entrepreneurs and venture capitalists, globally.
- Website
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https://www.playbigger.com/
External link for Play Bigger
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- San Jose, CA
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Positioning, Marketing Strategy - The Big M Marketing, Category Business Strategy, Category Design, Startups, Venture Capital, IPO, Category Creation, Cloud Technology, Big Data, and Advertising
Locations
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Primary
San Jose, CA 95138, US
Employees at Play Bigger
Updates
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🎁 Welcome to the holiday edition of our Play Bigger newsletter, a great place to start if you’re asking Santa for 76% of your category’s market cap Today we’re talking: 1. Category Kings of the North Pole 2. Ray and the gift of the AI Compute engine 3. Five resolutions every company should make for 2025 ✨ Read on...
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To stand out in a competitive market, it’s not about being "better", it is about being DIFFERENT. The keys to category creation start with a powerful Point of View. These 6 things will help you create long-term value and set you on the path to market domination: 🔑 DIFFERENT, NOT BETTER: Focus on being distinct and valuable 🔑 DISRUPT OR CREATE A MASSIVE CATEGORY: Change the market agenda 🔑 MARKET YOUR POV, Not Your Product: Make your POV the hero 🔑 TURN YOUR POV INTO A STORY: Build a narrative that resonates 🔑 MAKE THE PRODUCT THE POV: Let your product speak for your perspective 🔑 YOUR POV SETS YOUR MARKET CAP: a powerful POV drives growth and valuation Read the full article on how to craft a successful POV now 🔗 https://hubs.la/Q030pqnX0 #gotomarketstrategy #playbigger #categorydesign #growthmindset
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We love to see leaders connected through our book. Enjoy the read Jim Rushton and thank you, Nina Torr for passing it along... #growthmindset #dreambig #categorydesign
The gift that keeps on giving! Great surprise in the mail! As some of you know, I enjoy reading a bit . . . and am close to completing my personal challenge to read at least 1 book a month during each of the past 3-4 years. Each of the last 3 Decembers, the gift of a new book has randomly arrived in the mail . . . This year, thanks to Nina Torr, I received "Play Bigger - How Pirates, Dreamers, and Innovators Create and Dominate Markets"! Nina Torr is an all-star from my media sales days and has reinvented herself as a digital marketer and leader. She's also moved from the Northeast to Naples, FL, which makes me very jealous on this cold and rainy Friday! Reading is the gift that keeps on giving and I look forward to kicking off 2025 with this new book! Cheers and Thank YOU Nina! #10pagesaday #readtolead #youcanreadyourwaythroughanything
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Play Bigger reposted this
Cheers for the Marvelous Mary. Mary Grice joined me and Christopher Lochhead 🇺🇸🇮🇱🏴☠️ on day one. Before we were called Play Bigger. That was almost 14 years ago! Back then, she was busy parenting three beautiful children. A trendsetter Working from Home Mom juggling a hundred demands before WFH was even a thing… Today she is our COO. Mary is the heartbeat of our company and often the first point of contact for CEO’s, Founders and Investors interested in creating and dominating new markets. Some of you have come to know and love Mary as we do. Mary has evolved into a dynamic leader who is singularly focussed on our clients success. As she says, we only succeed when our clients and their investors succeed. It's because of you Mary, that our cleints have created more than $50 billion in market cap. Yes, you read that correctly. Billion. Last night we had the time to share a cocktail and reflect on how far we have come. Happy Holidays Mary. Have some fun. Thank you for being my partner in this Play Bigger journey. XOXO
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🥄In the words of one of The Potentials from The Matrix: “Do not try and bend the spoon, that is impossible.” Category Designers don't just solve problems, they invent new realities. They see what others miss and create a vision for a future where those problems are overcome. Want to create the future? Become a Category Designer. So, what does it take to be one? Here are some common traits: -Lateral thinkers -Relentless facilitators -Storytellers who inspire action -Gutsy innovators pushing past the status quo While we work with companies to find hidden problems, connect them with solutions, and form a vision for the future, it's not just us. The best Category Designers are everywhere, hidden in plain sight within product teams, marketing departments, and yes-C-suite executives. If you’re ready to learn the secrets to becoming a Category Designer, read on! 🔗 https://hubs.la/Q02_2C8f0 #categorydesign #innovation #entrepreneurship #playbigger #changemakers #marketrevolution
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🔥If you're a bold, early-stage founder ready to blaze a trail with your startup but haven't yet found the strategic guidance to fully realize your vision you’ll want to read this. It hasn’t been easy for pre-seed, seed and series A founders to find much support for navigating the journey to new market creation. Like Batman throwing up the signal, help is now here! Meet our latest approach designed exclusively for early stage founders and their investors called - IGNITE. Explore how Ignite works and what some of our early Ignite companies are saying about it. If you are a daring founder and have a category-defining company, we’d love to hear from you. 🔗https://hubs.la/Q02_2C8b0 #categorydesign #startups #entrepreneurs #innovation #playbigger #ignite #founderlife #gotomarketstrategy
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🤷♀️🤷♂️Why doesn’t anybody get me?! If you as a Founder and/or CEO are asking yourself this, you are not alone! Investors, consumers, and peers will attempt to put you into an existing category because they don’t know any better, and they can’t see your vision. So, how do you stand out? You have 2 options once this happens: 1) Accept the status-quo and fight for category table scraps (just 24% of the category economics) OR 2) Reject the premise, and endeavor to frame a NEW PROBLEM, creating an entirely NEW CATEGORY or solution, with rules that you define. If the problem you solve is costly - and therefore valuable if solved - then you’ll create a pocket in your audience's brain allowing them to finally SEE WHAT YOU SEE! 👉 Access the free chapter in our Founders Workbook that talks about how to create that “brain pocket”…FYRP >> https://hubs.la/Q02ZF3gn0 #entrepreneurmindset #startup #innovationleaders #categorycreation #visionarythinking #categorydesign #growhmindset #playbigger#mondaymotivation
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#BlackFriday shopping might be on your brain today, but we are giving away the gift of knowledge that will keep on giving! Design your category with these “6 Key Techniques” any company can use to break through and fulfill an unrealized vision 🔑: Identify who has the problem you are trying to solve 🔑: Figure out what problem they have, can’t solve, but would REALLY want to if they could 🔑: Architect the solution 🔑: Name it! 🔑: Put it all together in a emotional POV 🔑: Let your category FLY Access our Category Design Take Home Edition here >> https://hubs.la/Q02ZDWkg0 #categorydesign #marketdisruption #visionaryleadership #innovativesolutions #startupstrategy #defineyourmarket #entrepreneurjourney #blackfriday
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🎥 Comparable TAM vs Category potential? In our recent newsletter, we touched upon being boxed into an existing category and how comparison to other brands that may, or may not, be solving the same problem limits your potential. #MikeBruno shares in this video why companies should consider Category Potential, not just comparable TAM. Take a listen and walk away with insight into how to break free from being boxed into existing norms > https://hubs.la/Q02ZDQ-V0 #categorydesign #TAM #founders #investorfunding #VC #playbigger #gotomarketstrategy