5 Incredible Ways to Increase Online Orders — That Won’t Cost You a Dime! By @revciancio & runningrestaurants.com
1. Add an “Order Now” Button to your site
It sounds obvious, but I’ve seen restaurants forget to do this. Best practice, put a big yellow, red or some other brightly lit colored button DEAD center in the middle of the page so it can’t be missed. Also, put another in the top navigation bar. You want to make sure it’s on every page.
Also, while we are at it...please remove all 3rd party ordering buttons and links from your website. Let’s only give your guests the option to order from you.
2. Update Google, Yelp, TripAdvisor, Bing, etc.
People use apps, maps and search engines like these to decide where to get their next meal. Most of them have a place where you can put a link to your online order. Don’t put your main web page in the form where the ordering URL goes, put the exact link directly to order.
Pro-tip If you have multiple locations, put the exact link for the location in these profiles. You want to reduce the amount of clicks as much as possible. 3. Link in bio
I see brands, big ones, all the time put the main URL for their website in their social media bios. Now the guest has to leave the post, tap to your profile, tap the link and then navigate your site to take the action you recommended.
==> Instead, use a service like Link Tree, LinkinBio or Milkshake (preferred - I like that you can have an image as the background) that takes people to a mini website that has all those options. You’ll make the path to take that action much easier on your guests and ultimately get more conversions!
Check out the link in my bio as an example: https://hubs.la/Q02-1CWv0
4. Add a button to ALL of your emails
At the bottom of every one of your email newsletters and maybe even at the top too, add a link to online ordering. Andrew from Boozy Burbs and I see it all the time. People will save your emails in their inbox and when they want to place an order, they will search for the email and click the link (rather than do a Google search).
Plus, in the case that you just happen to nail sending that email at the right time, you have just made it easier to place an order, right now.
5. Run a 7 Day Promo
Want to absolutely super charge the launch of your online ordering...without spending any money on advertising? Bust this move...run a 7 day contest. Anyone who places an online order the first 7 days you are live is entered to win a $100 gift card. You get one entry for every time you order, order as many times as you like!
Have you tried any of these? Need help getting more orders? Drop me a line: [email protected].
https://hubs.la/Q02-1Bq30