Pink Shark PR

PR PSA 💡 If you want to secure more media opportunities via Linkedin - start sharing more industry insights and far less company news. About 90% of CEOs I connect with here only post company news, and the 10% who regularly share broader insights and industry wisdom are the ones getting invited to interview. *Most* company announcements are only interesting to your company and those invested. Thought-leadership is interesting for all. 🔥 For more simple and actionable PR tips that can help 10X your company's industry visibility make sure to sub to our bi-weekly newsletter here ---> bit.ly/fintechfriends

As someone who's been cold-selling since before I was old enough to rent a car here's a hot tip to strengthen any of your cold outreach. Ditch the word "transform" in your messaging. Every halfway decent sales book will tell you that the goal is to showcase a potential "transformation" to your potential client. Yes, but that does not mean that you literally use the word transform in your email. On it's own the word transform is vague, meaningless, and completely overused. We show (not tell) transformation - through stats, case studies, asking really good questions etc. Over the holiday I got multiple emails asking if they can help transform my business. What does that even mean? You don't know my goals (you don't know me 🤣) You don't know where I'm starting from, what my pain points are, or what "transform" even means to me. You don't even know I hate that word 😆 Meanwhile, you think you're doing the Lord's work, applying solid sales advice - and all you're actually doing is showing your prospective client that you 1. either take things very literally or 2. didn't really research my company. Because trust me, a little bit of personalization and organic research automatically gets rid of vague, I- didn't-actually-read-the-book language - because you actually have specific, important things to say. Need help with your outreach messaging for either sales or PR? Tell me where you're hung up in the comments and I'll see if we can troubleshoot. P.S. Hi there! 👋 Thanks so much for reading and engaging with this post! If you want more actionable (simple is my vibe) PR and sales advice you can start applying today, make sure to subscribe to our bi-weekly newsletter (link is in the comments!) #pr #sales #founders #startups #media

"While Forbes reports there are over 800 billionaires currently in the U.S., only 12% are said to be female. There isn’t a woman on the list until Alice Walton (the founder of Walmart’s daughter) comes in at number 15." Proud to have Kristy Kim, CEO and Founder of TomoCredit, weigh in for Nasdaq shedding some light on what money traps women face specifically here in the U.S -- and how to work around it. 🔥 Want to be featured as a leading media source and the trusted name in your industry? Shoot me a DM or email me at [email protected] to see if a thought-leadership focused media strategy should be part of your growth, and GTM plan. #pr #pragency #media #founders #startups #fintech