Pietryla PR & Marketing

Measuring the impact of earned media is a critical challenge for many brands. Christine Pietryla Wetzler shared her expertise in this Earned Media article, focusing on metrics that align PR efforts with business outcomes, such as brand lift and audience engagement. Read the article to explore actionable ways to evaluate and enhance your earned media strategy.

Driving a culture of quality begins with strong leadership—and it’s a principle we’re deeply committed to at Pietryla PR. So we’re thrilled to see Christine featured in Manufacturing Experts’ article, "How Leadership Drives a Culture of Quality in Manufacturing: 7 Examples." In the article, Christine shares how fostering clear communication and accountability across teams builds trust and sets the foundation for quality at every level of an organization. As a seasoned fractional CMO, Christine is often on the front lines of these critical decisions, helping businesses align their leadership with operational excellence. Explore the entire article to learn how leadership is driving the future of quality in manufacturing:

Thrilled to see Chateau Energy Solutions featured in the latest issue of SIGMA Independent Gasoline Marketing’s magazine with their article, Charging Ahead! Opportunities like this are what we love delivering for our clients—showcasing their expertise in high-impact industry publications. Check it out starting on page 62: https://buff.ly/4fpc47C

Storytelling isn’t just for novels or movies—it can be a game-changer for energy and sustainability marketing. Our latest post explores why compelling narratives are crucial for brands to connect with their audiences. From renewable energy to sustainability initiatives, the energy sector thrives on innovation—but without a story, even the most groundbreaking ideas can fail to resonate. Discover how storytelling bridges the gap between technical jargon and real-world impact, builds trust, and creates lasting stakeholder relationships. If you’re ready to transform your marketing strategy, this article will take you in the right direction. Read more here: https://buff.ly/3CNuW2E #EnergyMarketing #Storytelling #Sustainability #PRTips #BrandStrategy

Launching a redesigned package for a well-known product is no small feat. From understanding your audience to nailing the rollout strategy, there are many critical steps to consider. This Forbes article featuring Christine Wetzler and her Agency Council colleagues breaks it down: https://buff.ly/3AHxjn4

Earned media is more than just good PR—it’s a catalyst for growth. In her latest feature in Authority Magazine, Christine Wetzler, founder of Pietryla PR, dives deep into the real value of media coverage and shares her approach to turning press mentions into tangible business outcomes. Key insights: 1️⃣ Build your credibility pipeline—Media coverage isn't a one-off. Use it to secure future speaking gigs, partnerships, and customer trust. 2️⃣ Don’t just earn attention, own it—Leverage coverage across every touchpoint: sales decks, email marketing, social media, and even internal team recognition. 3️⃣ Stay proactive, not reactive—You don’t need to be a Fortune 500 company to create a media narrative. Thought leadership starts with your expertise and a strong angle.💬 Curious about Christine’s other strategies? Read the full article here: https://buff.ly/40VAVfS What’s your top tactic for turning PR into growth? Let’s discuss! 👇 #ThoughtLeadership #MediaStrategy #PRForGrowth #ProTips #SMB #PublicRelations

At Pietryla PR, we know that every customer interaction counts. That’s why Christine Wetzler emphasizes the importance of responding to reviews for building trust and SEO benefits. Learn more in @EmbedSocial’s article:

Running a successful agency requires more than just great ideas—it’s about smart resource allocation and strategic workload distribution. Christine shares her expertise in this @teamhood article, offering insights into how effective resource management can drive agency success. Read more:

Thanks, Hunter Schwarz for including Pregis' research data in this story about Walmart's new premium brand packaging. I particularly connected with this insight, being a brand builder and frequent mark for Target's shenanigans: "By making packaging look intentionally cheap, designers can communicate low price. But by designing packaging that looks premium (indicating high quality) and keeping the price low—a trick long used by Target—packaging can convey great value." . . . . https://lnkd.in/gj73EWAB  

We're at the forefront of understanding how regulatory changes impact brand strategy and business operations. Christine's latest article, published in Entrepreneur, delves into the SEC's new climate transparency rules and their implications for businesses. As these regulations set the stage for enhanced disclosure of climate-related activities, it's crucial for companies to stay informed and prepared. Discover how these changes can influence your strategic planning and compliance processes, and why staying ahead in sustainability reporting is more important than ever. Let's navigate these new standards together, ensuring your business not only complies but excels. Read the full insights here: https://lnkd.in/gFAhEumJ . . #SECRules #Sustainability #CorporateGovernance #BrandStrategy #BusinessInsights