Thank you Mireille Pacquet and ESMOD Paris for including PHYGICODE in this experience with such a talented group of students. We were delighted to have our team involved in this experience, EDA AGUILAR in person and ANDREA ABRAMS from New York, engaging with the students and learning about their inspiring views on how fashion product will affect engagement and community! #PHYGICODEBAG #EDALOUPARIS #ESMODPARIS
Advisory in Web3 (Fashion and Gaming) | Fashion for Good | Tech for Good | Game design for Education, lecturer in Higher Education,I use game-based learning in my work. Purposeful Games| P2E
Education in Web3 is key to driving adoption. I’m very happy to have started Web3 lectures for ESMOD Paris focused on empowering students to apply core Web3 concepts to develop innovative brand strategies. As we set out to engage students through hands-on experiences and meaningful reflection, who better to launch the program with than two trailblazers in the Web3 space EDA AGUILAR/ EDALOU PARIS and ANDREA ABRAMS from PHYGICODE It’s been incredible to have you both onboard —your feedback this week has been invaluable for the students. Here are some insights from how the students approached building brand awareness, driving engagement, and fostering community and loyalty in Web3. ✨ Gaming and Gamification: Designing custom gaming experiences or gamified retail solutions with rewards and progression systems (PBL) to enhance engagement. ✨ Phygital Retail: Bridging the physical and digital worlds through seamless Web2 and Web3 touchpoints integrations, creating immersive and deeper retail experiences. ✨ Interactive Storytelling: Amplifying the brand’s narrative through AR/VR installations to offer unique, interactive experiences. ✨ Community Engagement: Building authentic connections with niche communities, fostering meaningful discussions around fashion and Web3, and co-creating through loyalty programs. To all the students involved—thank you for your creativity, dedication, and hard work. A special thanks to Benedicte FABIEN and ESMOD Paris for this opportunity.
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