PHYGICODE

PHYGICODE

IT Services and IT Consulting

Bridging the gap between physical and digital to foster mass adoption of the Spatial Web. #THEPRESENTISPHYGITAL

About us

PHYGICODE is a consortium and lab devoted to the advancement of phygital products and experiences, bridging the gap between physical and digital to foster mass adoption of the Spatial Web.

Industry
IT Services and IT Consulting
Company size
2-10 employees
Headquarters
New York
Type
Privately Held
Founded
2021

Locations

Employees at PHYGICODE

Updates

  • View organization page for PHYGICODE, graphic

    1,207 followers

    Thank you Mireille Pacquet and ESMOD Paris for including PHYGICODE in this experience with such a talented group of students. We were delighted to have our team involved in this experience, EDA AGUILAR in person and ANDREA ABRAMS from New York, engaging with the students and learning about their inspiring views on how fashion product will affect engagement and community! #PHYGICODEBAG #EDALOUPARIS #ESMODPARIS

    View profile for Mireille Pacquet, graphic

    Advisory in Web3 (Fashion and Gaming) | Fashion for Good | Tech for Good | Game design for Education, lecturer in Higher Education,I use game-based learning in my work. Purposeful Games| P2E

    Education in Web3 is key to driving adoption. I’m very happy to have started Web3 lectures for ESMOD Paris focused on empowering students to apply core Web3 concepts to develop innovative brand strategies. As we set out to engage students through hands-on experiences and meaningful reflection, who better to launch the program with than two trailblazers in the Web3 space EDA AGUILAR/ EDALOU PARIS and ANDREA ABRAMS from PHYGICODE It’s been incredible to have you both onboard —your feedback this week has been invaluable for the students. Here are some insights from how the students approached building brand awareness, driving engagement, and fostering community and loyalty in Web3. ✨ Gaming and Gamification: Designing custom gaming experiences or gamified retail solutions with rewards and progression systems (PBL) to enhance engagement. ✨ Phygital Retail: Bridging the physical and digital worlds through seamless Web2 and Web3 touchpoints integrations, creating immersive and deeper retail experiences. ✨ Interactive Storytelling: Amplifying the brand’s narrative through AR/VR installations to offer unique, interactive experiences. ✨ Community Engagement: Building authentic connections with niche communities, fostering meaningful discussions around fashion and Web3, and co-creating through loyalty programs. To all the students involved—thank you for your creativity, dedication, and hard work. A special thanks to Benedicte FABIEN and ESMOD Paris for this opportunity.

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      +5
  • View organization page for PHYGICODE, graphic

    1,207 followers

    Thank you ADWEEK and Alembic Technologies for the insightful conversation in NYC today!

    View organization page for ADWEEK, graphic

    1,413,168 followers

    Over the last year, AI and machine learning have become the buzzwords of all buzzwords. But beyond mere jargon, the terms are reshaping the media buying landscape, as technology makes campaigns more efficient, effective and targeted than ever. PHYGICODE’s ANDREA ABRAMS, Better Angels VenturesElizabeth Brooks and WalgreensJames L. explored the latest AI and ML trends for media buying from the companies actually behind the technology at #Mediaweek.  

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  • View organization page for PHYGICODE, graphic

    1,207 followers

    PHYGICODE is thrilled to join Hamptons Tech Week for the London Tech Stopover and to host the talk “Fan Engagement Beyond the Game - The new economic paradigm” led by our founder ANDREA ABRAMS and featuring 3 extraordinary industry leaders: John Linden, Dr. Trent McConaghy and gmoney.

    View profile for ANDREA ABRAMS, graphic

    PHYGICODE Founder & CEO | Tech & Retail Exec | Angel Investor | Board Member | Top 100 Women of the Future | Vogue Game Changers | Women in Tech Top 100 Speaker

    Delighted to announce that PHYGICODE will be joining the Hamptons Tech Week team for another industry focused event!! This time we are thrilled to join as their partner for the London Tech Stopover focused on Sports, Tech and Investing, and I am extremely excited to announce that we will be hosting a talk about the new economic paradigm surrounding fandom, gaming and retail: Fan Engagement Beyond the Game - The new economic paradigm It is a special honor to have 3 extraordinary friends and industry leaders joining me for this talk: • John Linden, CEO of Mythical Games, a game company focused on building player-owned economies with top game developers and publishers in addition to their own portfolio of games (Blankos, NFL Rivals, Nitro Nation, Pudgy Penguins). • Trent McConaghy, Ph. D., a leading engineer and entrepreneur, renowned for his work on AI to drive Moore's Law in semiconductors, pioneering NFTs, and founding Ocean Protocol for decentralized AI. Today Dr. McConaghy’s focus is Ocean Predictoor, which enables decentralized prediction feeds via AI and Web3. • gmoney (@gmoneynft), a prominent web3 cultural thought leader, investor, and educator, best known as the founder of 9dcc, the first onchain lifestyle platform and fashion brand, and for creating the affluent digital-first community Admit One. During our talk, we will be discussing the evolution of fan engagement in sports and its move to more personalized, immersive and interactive experiences, deepening fan-sport connections and how connecting the physical and digital products and experiences around these communities provides a transformative economic paradigm for the retail industry. Please contact me or the PHYGICODE team for more information about HTW’s Stopover event and ways to participate. #HTWLondon #TechStopover #PhygicodeConnect

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  • View organization page for PHYGICODE, graphic

    1,207 followers

    We are excited to join another edition of Digital Fashion Week and our luminary CLARE TATTERSALL in London on September 13th! Our founder ANDREA ABRAMS and our Head of Phygital Product EDA AGUILAR will host a talk about AI for retail commerce. We are thrilled to be joined by our luminary and digital fashion expert Karinna Grant and Alexander Berend, CEO of Anthropics Technology Ltd, makers of Zyler. We look forward to discussing Zyler’s VTO tools for e-commefce and their work with prominent retailers!

    View profile for ANDREA ABRAMS, graphic

    PHYGICODE Founder & CEO | Tech & Retail Exec | Angel Investor | Board Member | Top 100 Women of the Future | Vogue Game Changers | Women in Tech Top 100 Speaker

    We are excited to join another edition of Digital Fashion Week in London on September 13th. PHYGICODE will host the talk: “Can AI Help Us Buy the Right Clothes?” I will be joined by PHYGICODE’s EDA AGUILAR, Digital Fashion Expert Karinna Grant and Alexander Berend, CEO of Anthropics Technology Ltd, makers of Zyler. We are excited to feature the work of Zyler in VTOs for e-commerce. Some topics to expect from our talk: 👉The evolution of e-commerce and the new phygital experience. 👉How are new digital tools like VTOs improving business metrics. 👉What are the barriers affecting adoption by legacy retailers. 👉How retailer adoption of new e-commerce tools like VTOs can help expand the brand’s community and loyalty. Apply to participate at: https://lu.ma/DFWLONDON

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  • PHYGICODE reposted this

    View profile for ANDREA ABRAMS, graphic

    PHYGICODE Founder & CEO | Tech & Retail Exec | Angel Investor | Board Member | Top 100 Women of the Future | Vogue Game Changers | Women in Tech Top 100 Speaker

    BoF: The Red-Hot Retail Real Estate Market, in 6 Charts Rents are soaring worldwide, as stores open faster than developers can build new properties. Experts say the mismatch, which has roots dating back to the 2008 recession, is unlikely to resolve itself anytime soon. 👉 In the US, retail vacancy rates have slipped to a 10-year low and rents continue to rise globally. 👉 The rate for new construction of retail developments plummeted in the past decade following the financial crisis and the rise of e-commerce. 👉 Retailers are discovering that finding the right available space for new stores in this environment. In the US, vacancy rates have slipped to a 10-year low. 👉 According to BoF the mismatch between supply and demand for retail real estate in the US has never been more pronounced, with leverage for negotiation fully on the side of landlords. 👉The reversing of "oversupply" in American retail led to hundreds of retail chains shuttering in the past 15 years as e-commerce and other digital commerce emerged as a threat. Rents came down and vacancies soared in most markets. 👉 It’s important to note that not every piece of retail real estate has recovered at the same pace. Undesirable mall storefronts vacated long before the pandemic have largely remained empty and CoStar data shows that mall spaces have a far higher vacancy rate than retail overall, though this wasn't the case prior to 2018. 👉 At the same time, some markets are hotter than others. Following the pandemic, America’n cities in the Sun Belt have become hotspots for migration (Tampa and Fort Lauderdale in Florida; Phoenix, Arizona; Nashville, Tennessee; and Las Vegas, Nevada - the top five cities in terms of rent growth between 2019 and 2024). However, the current environment presents valuable opportunities for expansion in other important markets where real estate is still affordable. 💡 Malls, once the most-desirable retail properties, now have a higher vacancy rate. This trend has not reversed even as shoppers return to stores post-pandemic. Having spent a large part of my career in the mall industry, during three advent of e-commerce and the transition to web2 and the new dynamics of community expansion created by social media, I strongly believe that in 2024, web3 and other tech innovations hold the key to the reinvention of the American mall. Malls have always been extraordinary hubs for community!! We live an a time of intersectional culture and understanding the new rules for phygitality merchandising of product and experiences is key to success!! PHYGICODE #phygitalretail #retail #malls #shoppingcenters #phygital #merchandising #leasing #USmalls #mallvacancy

    The Red-Hot Retail Real Estate Market, in 6 Charts

    The Red-Hot Retail Real Estate Market, in 6 Charts

    businessoffashion.com

  • View organization page for PHYGICODE, graphic

    1,207 followers

    PHYGICODE is honored to partner with renowned artist Claire Silver for Phygital Retail Experience & Product Development for her upcoming “Can I tell you a secret?” launch.   Claire Silver is a pioneering artist at the intersection of artificial intelligence and fine art. Blending classical styles and themes with cutting-edge tools and techniques, her work explores human experiences and emotions, resulting in pieces that are both timeless and avant-garde. Her own personal story underscores the power of AI tools to make creative expression accessible to everyone. "Can I tell you a secret?", an immersive and interactive AI art installation by Claire Silver, will begin a 10-city world tour starting in late 2024. The installation will include AI art displays, immersive environments blending physical and digital realities. One of the goals of this exhibit is to demystify AI and showcase its potential to spark joy, creativity, and connection. By embracing AI's positive capabilities, Claire argues, we can redefine our relationship with technology and shape a more inclusive and innovative future. For inquiries about our work with Claire Silver please email our team at hello@phygicode.io. ANDREA ABRAMS EDA AGUILAR

  • PHYGICODE reposted this

    View profile for ANDREA ABRAMS, graphic

    PHYGICODE Founder & CEO | Tech & Retail Exec | Angel Investor | Board Member | Top 100 Women of the Future | Vogue Game Changers | Women in Tech Top 100 Speaker

    Thank you Hamptons Tech Week for having me and PHYGICODE join the 2024 edition at the beautiful Longhouse Reserve in East Hampton NY. Incredible conversations about the impact of AI in sports, retail and entertainment. Truly informative conversations about gamification and the shifting software and hardware ecosystem for retail, fandom and many industries for which new data collection formats will be very transformative! Someone recently told me that in an environment oversaturated by events, the truly successful gatherings exhibit these 5 qualities: 1. Interesting speakers with unique perspective 2. Suitable venue 3. Interactive activities for networking 4. No major technical issues 5. Good food I can honestly say that HTW 2024 gets top marks on all 5!! 🎤 I was honored to join 70+ Speakers from across Sports, Media, Entertainment, Startups, Investment, Emerging Technology & Culture with discussions focused around 4 key themes. 🏞️ The event was held at an incredible Hamptons landmark (a treat even for those us us with a long history in the Hamptons) and attendees event got to hear from Carrie Rebora Barratt about the history of LongHouse Reserve. 🔗 The set up allowed for networking on site without distracting the main stage. 📣The hosts made sure to communicate about parking and transportation and had a contingency plan for the unexpected stormy day! 🥙The F&B was superb, which means we didn’t need to leave the area for meals or side bar conversations, and featured product from some of Hamptons’ best eateries as well as some products from speakers. Thank you Stephen, Simon, all the sponsors, the HTW production team and everyone who made this possible! Looking forward to the next one already ✌️ PHYGICODE ANDREA ABRAMS EDA AGUILAR #PHYGICODECONNECT

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  • View organization page for PHYGICODE, graphic

    1,207 followers

    PHYGICODE is thrilled to join Hamptons Tech Week again this year!!! Please join our founder ANDREA ABRAMS next week in East Hampton NY at the beautiful Longhouse Reserve, for 3 days of: 🎤 70+ Speakers from across Sports, Media, Entertainment, Startups, Investors, Emerging Technology & Culture 📣 22 thought provoking panel discussions covering our 4 key themes 🍸 2 Happy Hour events at the end of each day 🤝 Endless opportunities to meet and connect with new people Claim your Tickets today... 🎟 https://lu.ma/y1xfdwon

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