Thinking about paid media for your emerging brand? Stop. Evaluate. Plan. Here’s what most emerging brands miss: Paid media isn’t the shortcut you think it is. It’s an amplifier—but only if you’ve built a solid foundation first. What to do instead: 1️⃣ Invest in organic growth—it’s sustainable and builds trust. 2️⃣ Strengthen your earned and owned media channels. 3️⃣ Use paid media strategically to scale—not to start. Best case? Paid ads skyrocket your thriving brand. Worst case? You identify gaps in your strategy before overspending. 💡 Remember: Too much of a good thing, especially one with a price tag, can derail your goals. 👉 What’s your brand focusing on in 2025? Let me know below. #PaidMedia #OrganicGrowth #MediaPlanning #BrandBuilding #MarketingStrategy #AdvertisingTips
Pennock
Advertising Services
San Mateo, CA 1,023 followers
Building full-funnel digital marketing programs that catapult companies to their next phase of business.
About us
High Performance. Low Maintenance. Your perfectly nimble digital marketing partner. We’re a full-service digital marketing agency assembled of cross-disciplinary marketing experts who are strategic doers, providing end to end solutions that catapult our beauty and lifestyle clients to the next phase of growth.
- Website
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https://pennock.co
External link for Pennock
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing Strategy, Performance Marketing, SEO, Site Optimization, Analytics, Paid Marketing, Customer Acquisition, Digital Marketing, Audience Development, and Growth Marketing
Locations
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Primary
Get directions
San Mateo, CA 94402, US
Employees at Pennock
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Nikki Lindgren
Growing 7 & 8 Figure Beauty & Lifestyle Brands Through Paid Media Management & SEO
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Silpy Jha
Marketing Operational Manager: Driving Business Growth Through Innovative Strategies and Data-Driven Insights.
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Jessi Lindgren
Digital Marketing
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Sangeeta Chellani
Senior Digital Analyst @ Pennock | M.B.A. in Marketing
Updates
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2025 is HERE and #AI is changing the marketing game. 👀💻🔥 From #ChatGPT crafting stellar copy to automating customer engagement, the future is now. Is your brand ready to harness the power of AI? This is a clip from episode 2 of The Pennock Knockdown, featuring guest Sabrina Yavil–Founder and CEO of GRYME® #IndustryPredictions #AIinMarketing #ChatGPT #ChatGPTSearch #FutureOfMarketing #2025MarketingTrends #PaidMarketing #ScalingYourBusiness #MarketingStrategy #AdAgency
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Paige DeSorbo is glowing with a little help from our client, Face Reality! 💖✨ Featured in Cosmopolitan #CleanBeauty #sustainablebeauty #paigedesorbo #beautymarketing #branding #digitalmarketing #pennock
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🎙️ We are excited to launch the very first episode of The Pennock Knockdown! In this episode, Pennock's own, Nikki Lindgren, sat down with beauty expert Justyna Wilson to dive deep into the strategies and tactics that digital marketing leaders need to thrive in the fashion, beauty, and skincare industries. 💄✨ From driving brand impact to navigating evolving trends, this conversation is packed with insights you won’t want to miss. 🎧 Tune in now! https://lnkd.in/grKNmg22 #DigitalMarketing #PodcastLaunch #BeautyMarketing #SkincareMarketing #ThePennockKnockdown
The Pennock Knockdown: Beauty, Brains, and Breakthroughs with Justyna Wilson
https://www.youtube.com/
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🚨 BIG NEWS! 🚨 Introducing The Pennock Knockdown 🎙️✨—your new go-to podcast for the hottest takes on marketing trends, paid ads, and how standout brands in #beauty, #fashion, and #skincare are making waves in their industries. 💄👗💅 Hosted by Nikki Lindgren, she'll be breaking down strategies and spilling insider secrets to help you stay ahead of the game. 😎 🎧 Our first podcast episode will officially drop tomorrow and be available on Spotify, Apple, and YouTube! #ThePennockKnockdown #MarketingPodcast #BeautyMarketing #FashionForward #PaidAds #skincaremarketing #beautymarketing #makeup #digitalmediamarketing
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Big news! Our amazing client, MOB Beauty, was featured in The Sun and on actress Kristin Bell! 🌟 Proud to see clean, eco-conscious beauty products in the spotlight. 💼✨ #PennockAgency #ClientSpotlight #MOBBeauty #paidmarketing #beautymarketing #SustainableBeauty #Cleanbeauty #MakeupMarketing
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✨ Experience the Marketing Magic Behind LANEIGE ✨ From personalized sleep masks to unforgettable sensory experiences, this exclusive event brought Laneige’s innovation and luxury to life. 💧 Why it matters: 1️⃣ Turning products into experiences. 2️⃣ Building deeper connections with their community. 3️⃣ Creating shareable moments that amplify the #Laneige love. Because skincare is more than a routine—it’s an experience. 💖 #beautymarketing #skincare #fashionmarketing #laneigelipmask #bespoke
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✨ Defying Gravity & Expectations ✨ When it comes to collaborations, Wicked the movie has gone above and beyond—partnering with brands that are as bold, magical, and unforgettable as the story itself. 🌟 From spellbinding experiences to innovative campaigns, these collabs are proof that dreams (and marketing) really can defy limits. 💚🎭 What’s your favorite collaboration so far? #WickedMovie #MarketingMagic #BeyondTheRainbow #WickedMarketing #PaidMarketing #BeautyMakeup #BrandCollaborations
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From shapewear to high fashion, SKIMS x DOLCE&GABBANA proves Kim Kardashian's genius in merging luxury and accessibility. ✨ A perfect example of how authentic branding and cultural impact is a powerful combination for success. 👏 #MarketingMoves #BrandPower #SkimsxDolceGabbana #PennockAgencyInsights #fashionmarketing #beautymarketing #admarketing
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Big news! Our amazing client, Doris Day, MD was featured in ELLE Magazine! 🌟 A trailblazer in dermatology, she continues to shine as a leader in her field. So proud to work with such an icon! 💼✨ #PennockAgency #ClientSpotlight #DrDorisDay #paidmarketing #beautymarketing #skincaremarketing
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