PAS

How Short-Form Videos Are Transforming Buyer Behavior on Amazon Short-form videos are no longer just for social media—they’ve become a game-changer for Amazon sellers. In this week’s newsletter, I dive into how these videos are reshaping the buyer journey on Amazon and share actionable tips for sellers to stay ahead. 📹 Key Insights: 1️⃣ They Influence Buyer Decisions: 84% of customers are more likely to purchase after watching a video that builds trust. 2️⃣ They Connect With Niche Audiences: Speak directly to your ideal customers by showing how your product fits into their lifestyle. 3️⃣ Authenticity Over Perfection: Buyers crave relatable, real content—glossy ads are out. 4️⃣ Shoppable Videos: Think of them as 24/7 sales reps for your product. 5️⃣ Start Small and Test: You don’t need a big budget to see results. 📩 Want to learn how to create effective short-form videos and start boosting your sales? Check out this week’s newsletter for all the details! Hashtags: #AmazonSelling #EcommerceTips #ShortFormVideo #VideoMarketing #AmazonSellers

Amazon’s shift from the traditional 5-day "Turkey 5" event to a 12-day sales marathon—"Turkey 12"—was designed to capitalize on changing consumer habits and extend the holiday shopping frenzy. But did it live up to the hype? In our latest blog, we analyze: Why Amazon made the switch to Turkey 12 How the extended sales period impacted sellers Key strategies for making the most of future holiday events While Black Friday and Cyber Monday remain dominant, the other days in Turkey 12 didn’t deliver for many sellers. Learn why focusing on strategic planning and data-driven approaches is more crucial than ever. #AmazonTurkey12 #EcommerceStrategy #HolidaySalesInsights #BlackFriday2024 #CyberMonday2024 #ProfitabilityMatters #RetailAnalysis #SellersPerspective #EcommerceLessons #HolidayShoppingTrends #OnlineRetailTips #AmazonSellers2024 #SalesPerformance #RetailGrowth

5 Amazon Updates You Don’t Want to Miss This Week! From China dominating Amazon’s seller network to holiday search trends, here’s what’s making waves: China’s Major Role in Amazon’s Seller Network: Shenzhen leads with 102,588 sellers, contributing $35.3 billion annually. Holiday Search Trends Report: A 651% rise in “ugly Christmas sweaters” searches highlights seasonal shopping behavior. Coupon Updates: Now you can increase discounts on active coupons without recreating them—boosting flexibility! 2025 Supply Chain Fee Adjustments: Changes to AWD, Buy with Prime, and MCF fees, along with new cost-saving opportunities. Limited-Time FBA Coupon Reimbursement: Get $0.60 coupon fees reimbursed for newly launched products through Jan 31, 2025. Stay tuned for my quick recap video covering these updates! What caught your attention the most? #AmazonSellers #EcommerceTrends #AmazonUpdates #HolidayShopping #AmazonSupplyChain #FBA #AmazonBusiness #EcommerceStrategy #AmazonSellerTips #TikTokToAmazon

Hi All, I went through the Q4 search trans report provided by Amazon so you don’t have to here are the summary and if you like to learn more subscribe to the newsletter, read the complete article and the PDF file is attached for more details. #AmazonSellers #Ecommerce #ConsumerTrends #DataDriven

🚀 Unlock Amazon’s September Search Trends: Insights for Sellers Are you ready to supercharge your Amazon sales? 📈 Our latest blog uncovers the top-performing categories and trends from September 2024 that can help sellers like you make data-driven decisions: 🔹 Seasonal spikes: Ugly Christmas Sweaters (+4,341%) and Sweaters (+837%) dominated the fall/winter search frenzy. 🔹 Hardlines opportunities: Headphones (+987%) and Garden Products (+902%) show untapped potential. 🔹 Actionable strategies: Leverage seasonal keywords, optimize for niche demand, and explore eco-friendly opportunities in Consumables. Whether you’re capitalizing on seasonal demand or exploring fragmented niches, these insights are your roadmap to growth. 👉 Ready to dive in? Read the Full Blog Here Let’s strategize smarter, sell better, and succeed together! 💡 #AmazonSellers #Ecommerce #ConsumerTrends #DataDriven

Chances are you are overpaying for Amazon fulfillment. Are you one of them? How often do you check your fulfillment fees and request remeasurement?

For those who missed the chance to register last week due to the hustle and bustle of hashtag #AmazonAccelerate, I highly encourage everyone in my network to join the iHello Webinar 2024 on "Mastering Amazon PPC: Advanced Strategies for Maximum ROI." Featuring a stellar lineup of Amazon Ads experts, this session will go beyond the basics to dive into advanced, actionable strategies that can be applied in real-world scenarios. Whether you're a seller or a service provider, this is an invaluable opportunity to learn from the best and supercharge your Amazon PPC campaigns! Saif Elhager Co-Founder AiHello Riki Hooker General Manager Expandly Rick W. Founder SellerMetrics Ruben Alikhanyan Founder PAS Michael Swenson Chief Growth Officer RocketBike https://lnkd.in/eCzveXgR #amazonsellers #amazonads #ecommerce #amazonadvertising #amazonbrands #sellonamazon #improvemyppc #amazonsellingtips Welcome! You are invited to join a webinar: Mastering Amazon PPC in 2024: Advanced Strategies for

🔑 Understanding and acting on Amazon search trends is crucial to driving sales success. By tracking keyword search volumes, we gain insights into customer demand shifts. If searches spike, it’s time to double down on advertising and optimize listings for high-converting keywords. But when search volumes drop, we get creative—launch promotions, offer coupons, and stay competitive to maintain conversions. At PAS, this data-driven approach empowers us to pivot quickly and make smarter decisions that drive better results for our clients, even in tough market conditions. 💡 Key takeaway: Don’t just watch the trends—use them to shape your strategy and stay ahead. #Amazon #Ecommerce #DataDriven #SalesGrowth #AmazonStrategy #amazonseller #amazonagency

Here are my observations and thoughts on the Amazon aggregator model. There is still a chance.

Here is how we help one of our partners add additional revenue to their monthly balance sheet, move some of the overstock accessories, and create value for shoppers. #amazonsellers #amazonfba #amazonagency #ecommercestrategy #amazonstrategy #pas