Orange Llama Marketing

I am starting to notice how many #marketing #strategies still use the traditional funnels of casting a wide net and spending a lot of time, energy, effort and potential #ROI on a big MAYBE. A maybe that they don't know until pretty late in the #campaign or #funnel if they are on hitting the right targets and what they need. We want to help you flip that funnel upside down and change your way of thinking that the funnel has a solid strategy that no matter where your #lead, #prospect, #newcustomer or #highvaluetarget comes into it, that they are getting exactly what they need and you are meeting them where they are in the process, too! Flip your #marketingfunnel upside down and... 🍦 Lead with #identifying your high value accounts [HOW? - by knowing the who, what, when, where, why and how that matters to them - go in showing them you care through cutting through ALL the information that is readily available online, already] 🍦 #Nurture and #engage them [HOW? - show them that their time is valuable and your first meeting is already moving into hearing from them their goals, wants, needs and more as well as seeing them as more than the signature on your next deal. What matters to them in addition to their current role] 🍦#CONVERT [HOW? - by executing the above, you can come to them with a personalized, thoughtful and forward thinking solution to help them meet, exceed and grow their customers, revenue and goals they have set for success for themselves and you as their partner] 🍦#Build long-term #relationships [HOW? - It's so simple but it's easily forgotten, after the line is signed, you don't disappear. You check-in on them, the company, the project, their lives, send them personal notes when they launch a big project, know their birthdays, their kids, their hobbies, etc. Care about them and they will see you as more than a vendor, just as you should see them as more than a customer. Marketing has so many pieces and parts, #brand, #content, #revenue, #affiliate, etc. They all matter, and I can confidently say that they will matter even more and allow you to expand your #revenuedrivenactivities when you shift your funnel to be driven by an #accountbasedmarketing strategy, and start with the "chocolate coated cone" first!!! #strategy #marketing #accountbased #ABM #ABMstrategy #strategy #accountbasedmarketingstrategy #marketingfunnelstrategy #generateleads #nurtureleads #createconnection #connectedcustomers #targets #targetedROI #ROI #revenuemarketing

5 words for this... INVEST IN AN ABM STRATEGY! #AccountBasedMarketing (#ABM) is here to stay. It focuses on creating content geared toward specific prospects at particular organizations that you want to work with. ABM allows you to target multiple decision-makers. Account-based marketing is precise, measurable and because it is so targeted it provides the highest ROI for all marketing tactics. #marketingmatters #salesandmarketing #worktogether #speakthesamelanguage #targetedcampaigns #decisionmakers #B2B #B2C #marketingtactics Ready to flip your #marketingfunnel upside down? Message us today to get started on an #ABMstrategy that will help you grow! Orange Llama Marketing

#unpopularopinion in 3️⃣, 2️⃣, 1️⃣ ... #organicgrowth matters just as much if not more for your #marketingstrategy. Before you go any further into this post, just know that this is not a drop your #paidadvertising #campaigns, us telling you to drop the #agency or #freelancer you are working with or one is better than the other, etc. Just some information from the Orange Llama Marketing team that we provide to all of our clients to help them grow. #Organic growth marketing is a way to increase profits and opportunities for your business without breaking or taking away from your #budget. With an organic approach to marketing, you can build stronger relationships with customers and increase sales using this as a piece and part of your strategy. With organic posts you can: ➡ Gather data ➡ Target specific audiences ➡ A/B test to see what resonates with ➡ Use your budget for other pieces and parts of your strategy ➡ Be intentional about your brand voice ➡ Authentically connect with your customers ➡ Create life-time value customers, through genuine and real posts While #AI is a growing trend, helps save time and also should be part of your #marketing arsenal, your company no matter how big or small, customers are looking for the human touch, creativity and authenticity. While AI can generate coherent text, it often falls short in terms of the nuanced, emotionally resonant storytelling that humans excel at. What do you think? #commentbelow #smallbusiness #marketingconsultant #marketingeducation #learninganddevelopment #organictraffic #dataanalytics #abtesting #marketingbudget #brandvoice #customerengagement #customerexperience #lifetimevalue #linkedinpost