Optimum Sports

The expanded College Football Playoff bracket is set, and AT&T is celebrating the new look CFP by sponsoring the first-ever ESPN CFP Bracket Challenge! For the first time ever, fans can compete with friends, family and co-workers by filling out CFP brackets as part of the expanded Playoff. Entries are open through ESPN.com or the ESPN app until Friday, when Indiana takes on Notre Dame on ABC. Sign up here, and look out for AT&T throughout the CFP action! https://lnkd.in/genZCz38

We are excited to see OS’ own Nick Youngman, Managing Director of Sports Marketing, participating in today’s virtual “Future of Sports: Marketing” event with Front Office Sports! Nick will be offering his perspective on “Getting Fans on Your Side”, discussing the best ways to build communities around sports brands through digital marketing, social media and content creation. He'll be joined by Heidi Browning of the NHL and Matt Ryter of Genius Sports. Tune in to Nick’s virtual panel today at 1:35pm ET! Link to register below: https://lnkd.in/epWBWkBD

Want to work for Optimum Sports? We are interviewing for several open positions across our Sports Marketing Strategy and Sports Media Investment teams, including roles to work on a recent new business win for a large consumer-centric tech client. Please apply via the links below to the role that best suits your experience: Sports Marketing Strategy Roles: Senior Director (Los Angeles) https://lnkd.in/g8H_E4pR Supervisor (Los Angeles) https://lnkd.in/gAJyu2Bf Manager (New York) https://lnkd.in/grQdW2z9 Supervisor (New York) https://lnkd.in/gp35QpdT Associate (New York) https://lnkd.in/grjFytrB Sports Media Investment Roles: Senior Director (New York) https://lnkd.in/gUd86RA6 Supervisor (New York) https://lnkd.in/grNtabTc Associate (New York) https://lnkd.in/gSp3vki6

Want to work for Optimum Sports? We are interviewing for several open positions across our Sports Marketing Strategy and Sports Media Investment teams, including roles to work on a recent new business win for a large consumer-centric tech client. Please apply via the link below to the role that best suits your experience: Sports Marketing Strategy Roles: Senior Director (Los Angeles) https://lnkd.in/g8H_E4pR Supervisor (Los Angeles) https://lnkd.in/gAJyu2Bf Manager (New York) https://lnkd.in/grQdW2z9 Supervisor (New York) https://lnkd.in/gp35QpdT Associate (New York) https://lnkd.in/grjFytrB Sports Media Investment Roles: Senior Director (New York) https://lnkd.in/gUd86RA6 Supervisor (New York) https://lnkd.in/grNtabTc Associate (New York) https://lnkd.in/gSp3vki6  

Welcome to Team State Farm, JuJu!   OS is proud to contribute to State Farm’s continued support of women’s basketball. In addition to her NIL signing, State Farm is the presenting sponsor of JuJu’s new docuseries “On the Rise: JuJu Watkins”, which you can check out on NBC/Peacock. Congratulations to the State Farm team – looking forward to collaborating on more exciting thing to come! https://lnkd.in/gv94qyHu

To celebrate the release of the new personalized Gatorade iD Bottles last week, we worked with Bleacher Report on a custom segment on TNT's Inside the NBA on Tuesday night featuring the new AI-powered designs. Each member of the crew received their own custom GiD squeeze bottle, including donuts for Charles Barkley and bowties for Ernie Johnson! Ernie also directed viewers to go create their own custom bottles and post them online. Bleacher Report posted the segment on Facebook, TikTok and YouTube, and there was an Instagram story that gave fans the opportunity to vote for their favorite bottle. There was also an in-game feature in both of TNT's broadcasts, a Lower-Third Banner accompanied by a QR code and a Voiceover from the play-by-play announcers. Terrific work from the Gatorade team here at OS, and our OMG partners at OMD USA and FleishmanHillard!

The Intuit Dome is setting a new standard for sports venue technology and fan engagement, supported by 7.5 miles of AT&T fiber cables and best-in-class AI tech integration. Take a look as Front Office Sports and AT&T Business go inside the world's most advanced arena!

Our Jeremy Carey, Chief Investment Officer, spoke to Sports Business Journal earlier this week about the current landscape of college sports marketing. JC touched on the value of college sports, growing demand outside of college football and basketball, and how OS creates client strategies to maximize ownership positions that reflect the current landscape dynamics. Check it out: https://lnkd.in/e93hE9C7

ICYMI: our own Amy Adelbush participated in yesterday's summit with Front Office Sports to cover a wide variety of topics driving growth and disruption in the Future of Women's Sports. Amy covered off on the evolving balance of men's vs. women's sports live programming, the elevated use of data in driving growth and valuation dynamics across the space. For those who missed the event live, use the link below to register and watch a replay! https://lnkd.in/dxEEuUKg

So proud to have been a part of bringing this partnership together! #WeAreLilly