Opal

Hey, marketing connections: what classic marketing problem are you going to solve next year?

Your job hunt doesn’t have to slow down around the holidays! These great Opal customers are hiring: 🔵 Starbucks – Senior Designer, Creative Studio – Remote https://lnkd.in/eDgyDUxz 🔵 PrizePicks – Retention Marketing Analyst (Loyalty) – Remote https://lnkd.in/dWYrZZYx 🔵 Activision – Senior Manager, Consumer Marketing – Santa Monica, California https://lnkd.in/d9nj2nY3 🔵 Gap – Director, Social Media – New York, New York https://lnkd.in/dZPRWipN 🔵 Target – Director Retail Brand Experience – Minneapolis, Minnesota https://lnkd.in/eXyPqbYs 🔵 Credit Karma – Vice President, Marketing – Oakland, California https://lnkd.in/ejsUM6dK 🔵 Activision Blizzard – Senior Manager, Consumer Marketing – Santa Monica, California https://lnkd.in/ebRmNpQT

What matters to your CMO as 2024 ends? Here a few of the key insights that we’ve been discussing with marketing leaders at enterprise brands: 🔵 The primary reason marketing leaders lose their jobs is a lack of proactive communication or a lack of visibility for their bosses 🔵 Not having a Source of Truth for marketing slows an enterprise organization’s content production and approval process by approximately 30% 🔵 Only 1% of marketing leaders believe that their planning and execution of marketing strategies are seamless 🔵 Several software companies – including Opal – are working to solve the marketing leader’s challenge of connecting strategy to execution

💰Let's talk 2025 marketing budgets💰

🚨 Marketing & Comms Job Roundup 🚨 If you love Target, Starbucks, or Activision Blizzard and have always dreamt of working there, now's your chance! We're profiling 10 more outstanding career opportunities with Opal customers: 🔵 Starbucks – Senior Designer, Creative Studio – Remote https://lnkd.in/eDgyDUxz 🔵 Crate&Barrel – Manager, Brand Marketing – Northbrook, Illinois https://lnkd.in/eWp9pUvr 🔵 Target – Director Retail Brand Experience – Minneapolis, Minnesota https://lnkd.in/eXyPqbYs 🔵 Carelon – Product Director, Crisis Management Platform – Multiple Locations https://lnkd.in/evRavYpa 🔵 Elevance Health – Marketing Manager - Pharmacy – Multiple Locations https://lnkd.in/eW3TkHcP 🔵 Credit Karma – Vice President, Marketing – Oakland, California https://lnkd.in/ejsUM6dK 🔵 Credit Karma – Associate Director, Product Marketing – Oakland, California https://lnkd.in/em6B2uGy 🔵 Cricket Wireless – Principal UX Researcher – Atlanta, Georgia https://lnkd.in/ebVAXZUm 🔵 Activision Blizzard – Senior Manager, Consumer Marketing – Santa Monica, California https://lnkd.in/ebRmNpQT 🔵 American Bar Association – Product Marketing - Manager, Section Marketing – Chicago, Illinois https://lnkd.in/eTdSmPq5

Earning the CMO mantle is a dream for many marketers. However, being a CMO comes with unique challenges and risks... The average CMO tenure only lasts 18 to 24 months. In addition, there is heavy scrutiny on a CMO to drive and communicate massive impact, especially in the beginning. That's why getting a great start is imperative. In our latest blog, we're exploring what a new CMO needs to do in their first 90 days: https://lnkd.in/dNb5wb9D

Hitting the ground running is critical in many new roles. That especially holds true for marketing leaders. No exaggeration, a good start can make the difference between success or failure... In this article, Opal CEO George Huff and marketing leadership consultant Doug Busk recommend the 6 things EVERY new CMO needs to do in their first 90 days: https://lnkd.in/dNb5wb9D

Let's talk career goals for marketing and comms... What is the highest career level you want to achieve? Definitions: 🔵 Senior IC/Senior Specialist = highly-paid, task-doer 🔵 Director/Team Manager = in charge of a single team 🔵 Senior Director/VP = in charge of a larger team or department 🔵 C-Suite = in charge of entire function

🚨 Marketing & Comms Job Roundup 🚨 We're profiling 10 amazing Opal customers who are hiring for at least one role in the marketing or communications space! Opportunities all over the country - including remote: 🔷 Harley-Davidson – North America Marketing Campaign Director – Remote https://lnkd.in/dpB8W6gC 🔷 PrizePicks – Retention Marketing Analyst (Loyalty) – Remote https://lnkd.in/dWYrZZYx 🔷 General Motors – MANY Opportunities – Multiple Locations https://lnkd.in/dib3_6eK 🔷 Activision – Senior Manager, Consumer Marketing – Santa Monica, California https://lnkd.in/d9nj2nY3 🔷 Gap – Director, Social Media – New York, New York   https://lnkd.in/dZPRWipN 🔷 Starbucks – Associate Brand Manager – Seattle, Washington https://lnkd.in/dWJzZvMx 🔷 Wendy’s – Specialist - International Marketing (Mexico) – Dublin, Ohio https://lnkd.in/duy3_ynm 🔷 State Farm – Manager of Marketing Data Science – Multiple Locations https://lnkd.in/d4iJbQfZ 🔷 SAP – MANY Opportunities – Multiple Locations https://lnkd.in/d8jjr-3A 🔷 UHG – Motion Designer Animation – Eden Prairie, MN https://lnkd.in/dMd9CSCA #careers #marketingjobs #remotework #hiring

Next year is just around the corner, so we want to hear from the marketing and comms professionals in our network... How far along is your 2025 marketing strategy?