OMD USA

Check out OMD USA's Rapid Response from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024

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Will you be at Advertising Week New York 2024? Mark your calendars and start your 2024 Advertising Week NY experience with a must-see fireside chat, 'Unleashing Consumer Engagement: Embracing the Cultural Zeitgeist,' on Monday, October 7, at The Creativity Stage from 11:10 to 11:40 AM ET. Join OMD USA for an exclusive fireside chat featuring PepsiCo, and hear directly from Chrissie H., OMD U.S. CEO, Joey-lyn Addesa (JL), Executive Director at OMD, and special guest Stacy Taffet, SVP of Marketing at PepsiCo Beverages North America, as they delve into the world of cultural planning. Don't miss out on this opportunity to gain valuable insights into cultural planning and learn how PepsiCo and OMD collaborate to co-create culture, connecting with consumers and propelling PepsiCo's iconic brands into sustained cultural relevance. Register today: https://lnkd.in/eP44GBus #awnewyork24 #Culture #OMDUSA #PepsiCo

Breaking news: 🌟 OMD has been awarded the coveted Media Network of the Year at the Cannes Lions International Festival of Creativity. 🏆 This achievement is a direct result of the outstanding work and collaboration of our teams, clients, and partners across the network. Join us in a round of applause for each and every OMDer, for their contributions in creating world-class campaigns. 👏 🎉 #OneOMD #CannesLions2024

ICYMI! Explore all things commerce during day three at the Omnicom Cove! Some of our favorite moments from the day included: ☕️ A breakfast with SiriusXM 💰 In-depth discussions around commerce & creativity, the future of commerce, and reimagining retail 🎥 Candid Cannes hosted by Flywheel’s CEO, Duncan Painter and OMD USA’s CEO, Chrissie Hanson Head to cannes.omnicomgroup.com to learn what’s in store for tomorrow! #OmnicomCannes

🌟 Calling all Cannes Lions International Festival of Creativity attendees! 🌟 📅 Save the date for a "CMO Excellence Panel" hosted by NBCUniversal's Jamie Cutburth. The panel will feature industry leaders Jaime LaMontagne, Chief Marketing Officer at Exact Sciences; Alyson Griffin, Head of Marketing at State Farm; Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada; and Zach Kitschke, Chief Marketing Officer at Canva, who will discuss strategies for achieving excellence in a world influenced by AI and rapid technological change. 🚀 The panelists will define ‘excellence’ and how that informs organizational culture and creativity, supports organizational objectives, and what it takes to manage creative, media, data, and technology partners to achieve excellence. 📆 Monday, June 17th, from 4:15 pm to 5:00 pm CEST 📍 NBCUniversal's Cannes Lions space, Le Studio NBCU—Programming Room Floor 3, 5 Rue des Belges, Cannes. RSVP: https://lnkd.in/eA3zce5b #CannesLionsFestivalofCreativity #OMG #CMOExcellencePanel

🎉 We are honored to be recognized as the Large Agency of the Year at the 16th Annual Shorty Awards for the second consecutive year! This recognition is a testament to the incredible growth, creativity, and innovation fostered by our amazing teams, clients, and partners. A special shoutout to all who contributed to our success! 🏆 The U.S. Army: Salute to Summer: Winner Government / Politics 🏆 Doritos: Empirical Doritos Nacho Cheese Spirit Winner Brand Partnership 🥈 Cheetos Duster 2.0: Silver in Food & Beverage 🥉 Frito: Country's New Crop: Bronze in Influencer Category 🏆 State Farm Jake Social: Winner in Brand Voice and Multi-platform Presence 🥈 State Farm Super Bowl 2023, The Big Game Came to Us!: Silver in Contest & Promotion Please join us in a round of applause for our teams, clients, and OMD partners.👏🏆 #OMD #ShortyAwards

Speaking to Variety for its upfront curtain raiser, OMD Chief Investment Officer Kelly Metz defines the agency’s “number one priority” and expectations for it being met. https://lnkd.in/gFA_7civ

At SXSW people come together to share ideas that help brands and marketers confidently navigate unpredictable technology and media spaces. This year at SXSW, topics about creators and AI dominated conference conversations.   Dillon Hogan, Director of Digital Activation at OMD U.S., shares his SXSW experience in his report titled "Decoding SXSW: The Intersection of Creativity and Connectivity at SXSW." The report highlights the importance of humanity and community in technological innovation. Dillon believes this is a testament to the power of technology to connect people and create positive change.   Dillon shares that "the tech and media industries are amoebic, constantly evolving, and often unpredictable," and that "there are countless ways that our industries can continue to evolve and showcase the humanity and community that exists in the world of technological innovation, which can sometimes feel isolating."   To learn more about the evolving relationship between the creator economy and AI and how they'll come together for marketers, read Dillon's full report here: https://lnkd.in/ey_Ee8BS   #OMD #SXSW #Storytelling #Creators

As a hub for contemporary culture, SXSW provides valuable insights into emerging trends for marketers, advertisers, and brands looking to stay at the forefront of innovation. This year, Elayna Tekle, Executive Director of Communications Planning at OMD U.S., attended SXSW to learn significant trends and critical lessons for brands and marketers. In her report "SXSW: A Fusion of Tech, Culture, and the People Driving it Forward," Elayna explores key themes pertaining to bravery, human connection, and inter-industry connection - key drivers of innovation and success, especially in healthcare. According to Elayna, "It's important for brands to be brave and not shy away from AI. Instead, let's leverage it [AI] to unlock better connections with our audience and explore new ways to adopt technology that facilitates progress in healthcare. It's all about paying attention to cultural signals early on and leaning into inter-industry learnings and partnerships." For more takeaways and actionable insights from this year's SXSW conference, read Elayna's full article: https://lnkd.in/emGDQFNj #OMD #SXSW #Healthcare #Innovation