Numerator

🎉 Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! 🎉 Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion

Across North America, Numerator team members got together at 13 different holiday gatherings throughout the month of December! From Chicago to Dallas and from Colorado to North Carolina, Numerati found joy in celebrating the holiday season! To give back, the Chicago office did a toy drive for Lurie Children's Hospital and employees across the continent were able to donate during our Give the Gift of Joy Campaign to Feeding America and Food Banks Canada. Happy Holidays!

🔥❄️🏠 There’s no place like home for the holidays 🏠❄️🔥 👪 Gathering with family and friends is the top celebration plan for Christmas celebrants (74%), followed by giving gifts (70%), decorating the house (62%), cooking or baking at home (61%), and hosting others at home (33%). ✈️ Gen Z & Millennials are more likely to travel for Christmas than other generations (25% vs. 18% for all celebrators). View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays

Many consumers are turning to private label brands to save in the current economy. How is private label performing and what do verified buyers think of store-brand products? Numerator’s Private Label Trends Tracker shows: 📈 Launched earlier in 2024, Walmart’s “Bettergoods” and Target’s “Dealworthy” brands are the fastest-growing private label brands of the year, each increasing sales volume by +200%, followed by Bulleyes Playground (Target, +109%), Choceur (Aldi, +83%), and B Pure (Dollar Tree, +75%). 🛒 Five Walmart brands had over 50% U.S. household penetration in the past year, including Great Value (86% purchased), Equate (74%), Mainstays (70%), Marketside (69%), and Freshness Guaranteed (68%). View the tracker: https://bit.ly/4c05tiJ #Numerator #consumerinsight #consumersurvey #privatelabel #storebrand

👷🚧 Building a strong customer base 👷🚧 👩 Average LEGO buyers tend to be high-income, white Millennial women with children under the age of 12. 💲 The average LEGO buyer spends $90 annually on LEGOs, making three purchases. 🌻 Over the past few years, LEGO Botanicals has seen the most dramatic growth, surpassing LEGO Star Wars as the best-selling LEGO themed sets in 2024 to-date. Other themed sets that have grown significantly in the past few years include LEGO’s Speed Champions, Technic, Ideas, Minecraft, and Harry Potter product lines. 🏬 Target is the leading seller of LEGO toys specifically (31.6%), followed by Walmart (25.5%), Amazon (22.7%), and Costco (6.8%). Learn more about LEGO’s success: https://bit.ly/49I7QXn #Numerator #consumerinsights #LEGO #toys

🎁🛍️❄️🛒 Shopping in a winter wonderland 🛒❄️🛍️🎁 🎁 80% of Christmas celebrators plan to purchase gifts, with the top categories being: 💳 Gift cards (71% plan to purchase) 👔 Apparel (55%) 🪀 Toys or games (49%) 🛏️ Home goods (33%) 🍭 Food or beverages (29%) 🐈 Pet products (27%) 👜 Accessories (27%) 📗 Books (24%) 💅 Spa or beauty products (24%) 💻 44% of Christmas shoppers say they will shop half online and half in-store for their holiday items. 33% say they will do mostly or all online, while 23% say they will do mostly or all in-store. 💲 79% of Christmas celebrators expect to spend $200+ on Christmas, including 35% that plan to spend more than $500. View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 💲 Consumers with spare cash say they’re putting it in savings (37%) and paying down debts (34%). 12% of consumers say they do not have any spare cash. 🥫 To save money, consumers are shopping for items on sale (42%), using coupons / discount codes (42%), and cooking at home (41%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Shalu Makhecha, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples

💲🍔 Fast food vs. eating at home: What restaurants are the most affordable? 🍔💲 Leveraging a survey of over 2,000 verified limited-service restaurant (LSR) guests across consumer income levels, Numerator gauged consumer sentiment and intent to increase or decrease LSR spend in the coming months. Here’s what we learned: ☕ Across consumer income groups, the LSRs that consumers find to be less affordable than groceries are Starbucks (49%), Subway (49%), and Chick-fil-A (44%). 🌮 Across consumer income groups, the LSRs that consumers consider to be more affordable than groceries are Taco Bell (17%), McDonald’s (16%), and Domino’s (14%). 🍕 Chains that overindex with low income guests include Little Caesars Pizza (guests are 29% more likely to be low income), KFC (16% more likely), Jack in the Box (15% more likely), Burger King (12% more likely), and Pizza Hut (9% more likely). 🥪 Chains that overindex with high income guests include Jimmy Johns (guests are 27% more likely to be high income), Jersey Mike’s Subs (25% more likely), Five Guys (23% more likely), Chipotle (22% more likely), and Panera Brand (21% more likely). Read the report: https://bit.ly/3UZfF57 #Numerator #fastfood #MealDeals #LSR #QSR #restaurant #consumersurvey

⛄🎅🎄 Christmastime is (almost) here 🎄🎅⛄ 🎄 90% of consumers plan to celebrate Christmas. 📅 82% of celebrators say they typically start planning Christmas more than a month in advance, including 33% that plan more than three months in advance of the holiday. 🎁 The top planned Christmas purchases are gifts (80%), food (79%), decorations (43%), candy (42%), and alcoholic beverages (36%). View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays