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Who knew the hype around Stanley tumblers would get this far? E.L.F. BEAUTY Cosmetics did. e.l.f collaborated with Stanley to release a limited edition lip oil holder, just ahead of the holiday shopping spike. 🎁 As brands known for their strategic partnerships, it was only a matter of time before e.l.f partnered with Stanley. This timely collaboration taps into an ongoing consumer trend where lip products are now being used as an accessory on top of being a functional product. 💄 This isn’t just any product launch – it’s also a masterclass in social listening and audience alignment. e.l.f recognized that their fans are looking for new ways to carry and display their lip products (much like the Rhode lip gloss phone case). They listened to consumers, identified a hot trend, and aligned it with an iconic product that made the similar shift from a more functional focus to the accessory category. By understanding key behavioral shifts amongst their target audience, e.l.f shows that they are able to react quickly — and strategically — to trends that demand further innovation in their product category. What do you think about the e.l.f x Stanley collab? Let us know your thoughts in the comments below. #collabs #brandstrategy #marketing

This year the ultimate competition isn’t just for votes — it’s for America’s attention. Both Trump and Harris have leveraged social media to engage with voters at pivotal moments of the campaign. From Harris’s youth-oriented content and influencer partnerships to Trump’s extensive rallies and grassroots mobilization across key swing states, each side is making the most of digital tools to drive support and connect with audiences.   We've taken a deep dive into the numbers and trends shaping their online presence and how these strategies are moving the needle on voter engagement and turnout. What role do you think social media will play in future elections? #election2024 #voterengagement #socialmediamarketing 

Do any of these Halloween Costumes look familiar to you? #halloween #officeculture #marketing

Was the Timothee Chalamet lookalike contest just an elaborate marketing scheme? 🤔 The Timothee Chalemet look alike contest in Washington Square Park had doppelgangers in frenzy to win the $50 prize. But could there be more to this unhinged, viral event than what meets the eye? You may have noticed that the event was entirely organized and marketed through Partiful. Given the viral success of the event both on and offline, this was clearly a huge marketing win for Partiful. The success of this stunt was due to the event’s organic approach rather than directly promoting the app. Whether it was intentional or not, it was the perfect strategy considering Timothee Chalamet was already filming in NYC, giving him the perfect opportunity to pop in. This contest not only reflects the unhinged culture that's popular with Gen Z audiences but also shows how brand experiences must embrace that energy to effectively engage their audience. Creating successful brand experiences means staying culturally relevant and connecting with an audience naturally —without appearing too “ad-like.” As word-of-mouth events and in-person experiences make a comeback, brands need to focus on creating moments that are both memorable and shareable. Do you think that Partiful was behind the entire event? Share your speculations in the comments below. #nyc #marketing #marketingstrategy

FINALLY: the Spotify update we’ve all been waiting for… Customizable playlist cover art. 🎨 Spotify recognized this demand and gave users the ability to design and customize their own playlist cover art. As the creator economy continues to rise, the barriers to entry for content creation are shrinking. Today, everyone can be a creator—not just artists or influencers. This update empowers users to bring their own style to their playlists – aligning with Gen Z’s love for individuality, self-expression, and personalization. Users are no longer just passively consuming content, they want to play an active role in shaping their digital experience. This shift marks a new era of media where users are creating and sharing content not just for their own enjoyment but for their communities. Spotify’s new feature is more than just playlist art—it’s a step toward an increasingly collaborative digital landscape. What do you think about Spotify’s new feature? 🎶 Let us know your thoughts in the comments below. #spotify #music #marketing

This might be the best way to motivate your team in Q4. What do you think?

Google Shopping just declared war on TikTok and Instagram Shop. 🥊 This is the platform's biggest redesign in history following the advent of new AI tools. To put things in perspective: Google Shopping is currently managing 45 billion products with listings being updated 2 billion times per hour. This change is going to have a massive impact on online shopping behavior as we know it. 🔓 What exactly makes this AI redesign so groundbreaking? The recommendations you see are now AI-driven and tailored to your preferences, adjusting over time with supplementary videos, articles, and detailed reasoning to help guide your decisions. Google also combats decision fatigue by only offering 3 tailored suggestions. (This is one big edge that Google Shopping has over TikTok's endless product scroll.) It's not surprising that Google is redesigning its Shopping features given that TikTok Shop is starting to really gain traction. Will this AI redesign help Google Shopping stay on top? Let us know your thoughts in the comments. #googleAI #ecommerce #redesign

Tom Holland’s beer brand just called out every celebrity drink ever. 🍺 What sets Holland apart from others is his commitment to sobriety, making Bero feel authentic and true to who he is. This is probably the best celebrity brand choice we’ve seen yet. In a sea of celebrity alcohol brands—from George Clooney’s Casamigos to Kendall Jenner’s 818 Tequila—we see a brand that genuinely aligns with the founder's values. This is perfect timing for Tom Holland. The non-alcohol beverage market is booming and Gen Z are becoming increasingly sober-curious. The can designs are also packed with personal nods: the Kingston Golden Pils celebrates his hometown, Noon Wheat pays tribute to his Miniature Schnauzer, and Edge Hill IPA is named after his childhood ballet school. This drink not only aligns with his values but tells a personal story — making it more appealing to Gen Z consumers who are already influenced to buy products based on core values. His twist on the overly done celebrity alcohol brand sets the standard of how others can choose to be thoughtful in their brand choices. What do you think about Tom Holland’s beer brand? Let us know your thoughts in the comments below. #tomholland #brandmarketing #marketingstrategy

What if I told you waking up like you’re in a Mario video game wasn’t 100% impossible? 🎮 Nintendo released a new alarm clock that reacts to your movements so you can snooze it with gestures or turn it off by getting out of bed. ⏰ With options ranging from Mario to Zelda, you can customize how you want to wake up. A new alarm clock was such an unexpected product release from Nintendo. But it works. Hardware developer Tetsuya Akama and games developer Yosuke Tamori came together to work on an in-house project to gamify the process of waking up. Using gamification as an incentive to get out of bed might actually work for the demographic they’re targeting. 🛌 This is what it means to understand your target audience and demographic – gamifying daily routines for avid gamers. Nintendo’s Alarmo clock shows that gaming is a lifestyle and not just a product. What do you think about Nintendo’s new product? Let us know your thoughts in the comments. #tech #gaming #brandmarketing

Should the Victoria's Secret Fashion Show have stayed in the past? After their 6 year hiatus, the controversial Victoria's Secret Fashion Show has returned with an attempt at promising gender, age, and body inclusivity. This is of course a direct response to previous complaints about the lack of inclusivity in their past shows. But their inclusivity efforts backfired. Even though they included trans and plus-sized models in the show, the majority of the show was still ultimately more of the same. The bare minumum attempt at diversity touted a blatant tokenism of plus-size women that only emphasized just how out of touch the Victoria’s Secret beauty standard has always been. It's one thing to respond to criticism and attempt to make change — but it's ultimately difficult to completely rebrand a company made by and for the male gaze. With such a fraught history of controversy, mere performative change just isn't enough to win back consumers' trust. Can VS bounce back? Or is their era over for good? Let us know your thoughts in the comments below. #victoriassecret #rebrand #brandstrategy