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✅35 badges. ✅11 Leader badges. ✅ Improved ranking in 29 reports. We're so proud of our results in G2's Fall 2024 report! Special thanks to our team's dedication in helping our customers distribute the right message to the right audience at the right time. MORE: https://bit.ly/3BfvP3b

Timing is everything with press release distribution. We suggest you avoid sending press releases on Friday afternoons, weekends, and on holidays.  Research shows the best days to send a press release are Tuesday and Wednesday mornings.  Remember, this is just a starting off point. Use your campaign data to understand what days and times work best for your news and industry.  #pressreleasedistribution

Strategic use of SEO keywords and phrases are imperative for success with press release distribution.  That’s because search engines like Google rely on keywords to understand what a piece of content’s about so they can serve users with the content they’re looking for.  Infusing your press release campaigns with relevant keywords can enhance your visibility by showing up on the search engine results pages (SERPs).  To do this, you need to first identify the keyword or phrase that best represents the message of your press release.  Once you’ve identified your keyword/phrase use it in your headline, press release summary and at least once or twice in the body copy.  #SEO #pressreleasedistribution

Press releases and SEO go hand-in-hand. Here are five tips to optimize your next campaign ⬇️ #pressreleasedistribution #SEO

There are countless wire services on the market which makes choosing the right one for your business a bit of a process.  While each offers the same service, press release distribution, they’re not created equal.  When choosing a distribution partner: - Read customer reviews like the ones found on G2 to get a better understanding of customer satisfaction.  - Review what’s included in their distribution networks. Do they align with your business objectives? - Understand the total cost. Beware of low prices as they typically lead to a higher price tag thanks to upcharges and hidden fees.  #pressreleasedistribution

No one wants negative feedback. But, unfortunately, it happens. Swipe through for three tips on how to handle it in a positive manner. #reputationmanagement

Write your subheadline last. The subheadline is a useful summary of what your press release is about. When writing this section, be clear and try to intrigue the press and public.  Remember, the headline is a promise of what the reader will learn. The subhead is even more of a tease and enticement to get them to read on. #pressrelease #copywritingtips #publicrelations

It’s human nature to kick into high gear when something goes awry. It’s like a firefighter responding to a call. They drop everything they’re doing, get their gear on, and are prepared to rush to the emergency within seconds. In a way, you’re a firefighter putting out the flames of negative press. But, before you switch on the fire hose, pause and assess the situation. Taking action without getting the facts straight can fan the flame of negative press. That’s why it’s important to slow down, collect all the facts, and think through any weak spots in your planned response. Doing so helps clear the air so you can see the big picture and react accordingly. #crisismanagement #publicrelations

What is earned media and why is it important? We answers these questions and more in our article. Check it out. #earnedmedia #publicrelations

Your online reputation is the foundation of your brand. If it’s compromised and crumbling, the strength of your company goes with it. PR services empower brands to take a proactive approach by using a Media Monitoring tool to keep an eye on what’s being said about their brand, competition, and their sentiment. For three additional benefits of using a PR Service, check out our blog.