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The rise of functional beverages has transformed consumer expectations and inspired a surge in the popularity of CBD-infused drinks. These drinks offer an easy and accessible way for everyday consumers to incorporate CBD into their routines. For brands looking to enter the CBD-infused beverage market, you should be aware of the market entry opportunities and challenges you could face. Set yourself up for success by checking out this article and learning more about the growing CBD-infused beverage trend and what you might be up against.

What if your next big beverage success wasn’t a liquid? Ready-to-mix (RTM) beverages are a rapidly growing trend that is revolutionizing the beverage industry. RTM beverages offer consumers a convenient, customizable, and often healthier alternative to traditional drinks. But formulating and manufacturing these innovative products comes with its own set of challenges. Discover what you need to know to start your own RTM beverage line.

The energy drink market is evolving rapidly. Consumers are seeking natural and functional ingredients tailored to their specific needs such as increased focus, endurance and recovery in sports and fitness, or better reaction time while gaming. Innovative brands must think creatively and look beyond traditional energy drink ingredients to ride the wave of the 2024 trends and meet consumer demands for diversity. Discover the latest trends and stay ahead of the curve.

In today's beverage market, reduced sugar is the name of the game. This article explores the many options available to beverage creators, from classic sugar to trendy stevia and monk fruit. Learn about the pros and cons of different sweeteners, and how to create the perfect blend for your drink!

A growing emphasis on balancing athletic performance and stamina with other functional properties, such as recovery, increased focus, and stress management, is heralding a new era for sports drinks. Current health and wellness trends are precipitating widespread changes in sports drink formulation, providing multifunctional benefits to support consumers before, during, and after exercise. Explore the latest trends and formulation innovations redefining how consumers can replenish and recover.

In today’s social media age, quality issues and recalls can have fast-moving, long-lasting detrimental effects on a brand. It's never been more important for beverage companies to closely examine how they ensure quality throughout their processes. This article details 5 key actions you can take to create consistent beverage quality. You will learn how to document microbiological standards, understand your beverage's attributes, train a tasting panel, and more!

Tropical flavors are taking the beverage world by storm, offering consumers refreshing, exotic, and healthy options. Beverage brands are meeting this demand with exciting new formulations that combine classic tropical flavors with functional ingredients. Discover how you tap into this growing market!

Beverages are a sensory experience. While our senses of sight, sound, taste, hearing, and touch seem subjective, they can be measured by applying specific methods, techniques, and controls. Learn how sensory analysis can help you scientifically craft and consistently deliver the best possible sensory experience for consumers.

The beverage market is shifting, and more people are seeking nonalcoholic, functional beverages to meet their needs. Enter nootropic drinks — a range of beverages that enhance alertness, mental performance, stamina, and memory. Ingredients like L-theanine and Ashwagandha are becoming household names, and many brands are combining them to develop effective and synergistic nootropic blends. Learn more about the rising nootropic trend and the science behind formulating them.

Flavored malt beverages (FMB) have been popping up in various forms since the 1990s and are still being used to appeal to consumers' changing tastes, while adding to the brand recognition, and bottom lines, of companies both large and small. Learn more about flavored malt beverages and what the future holds for this beverage category.