Monigle

"Business as usual" might be the riskiest message you can send during a merger or acquisition. Your M&A story shouldn't just reassure – it should inspire. While many organizations default to messages of continuity, they miss a crucial opportunity to energize stakeholders and paint a bold vision of what's possible. Unlock frameworks for crafting a merger story that doesn't just manage change, but accelerate transformation in our latest article: https://lnkd.in/g4dZpnHP #mergersandacquisitions #brandstrategy

We’re thrilled to share that Monigle has won 4 Platinum MarCom Awards in Advertising for the following work:    CareCredit: CareCredit is a Credit Card and More  Fairfax County Economic Development Authority: “FFX Marks the Spot” Campaign  MSU Health Care: Michigan State University Health Care “Our Mission Starts With You” Campaign  Schneider Electric: “CONNECT Effect” Campaign    We leveraged the power of brand to create meaningful and impactful advertising, and we're honored to be recognized by MarCom for our efforts.   See our award-winning work here: https://lnkd.in/gZEUhCdg

From questioning conventions to reimagining what matters most, 2024 pushed us to explore new horizons.  We partnered with forward-thinking organizations like Sola, Town of Telluride, and Valley Bank to create powerful brand experiences.  Our top resources helped companies sharpen their brand advantage by considering the importance of brand valuation, how to avoid common rebrand pitfalls, and so much more.  We were proud to earn top honors from Rebrand100, Transform Awards, Marcom Awards, and Experience Design Awards.  Through our 𝘏𝘶𝘮𝘢𝘯𝘪𝘻𝘪𝘯𝘨 𝘉𝘳𝘢𝘯𝘥 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 research, we also uncovered transformative insights that are reshaping the future of healthcare and financial services.  As we look to 2025, we can’t wait to help our partners achieve even more. #YearInReview #BrandTransformation #Innovation

Becker's Healthcare shares the “Top 10 strategies for building a more human brand” from Monigle’s own, Kimberly Hofland.   She makes a case that in order for healthcare organizations to thrive in the future, they need to put people first. But it's not just about being consumer-centric – it requires a shift toward true human-centricity and an unwavering commitment to understanding and meeting human needs.   What steps can you take today to guide your organization toward delivering a truly human brand experience? Read more here: https://lnkd.in/d4x6UyKX

What does it really take to build lasting customer relationships in financial services today? In our recent webinar with American Banker, we unpack surprising new data about why customers choose—and stay with—their banks. From the rising influence of AI to the evolving role of physical branches, we're seeing traditional banking wisdom turned on its head. Miss the live session? The recording is now available. Discover what's really shaping the future of customer loyalty in banking: https://lnkd.in/g4Kx3uNd #financialservices #banking #brandexperience

Breaking new ground in pediatric healthcare! Monigle’s Humanizing Brand Experience is expanding to take a fresh look at the pediatric landscape. For the first time, we're applying our proven methodology for understanding how today’s healthcare brands form deep human connections that drive choice and advocacy to 40 children’s and pediatric brands. We’ll publish rankings and insights about the most impactful drivers of brand experience. Sign up to be notified when the rankings are released in February 2025: https://lnkd.in/gHm_83br #healthcare #patientexperience #pediatrics

The future of healthcare and financial services isn't siloed—it's synergistic. Our latest research introduces a powerful new paradigm: vitality. This holistic approach recognizes that health and wealth are inextricably linked, shaping every aspect of consumers' wellbeing. #financialservices #healthcare #brandexperience

𝗠𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝗠𝗼𝗿𝗲 𝗶𝗻 𝗮 𝗧𝗶𝗺𝗲 𝗼𝗳 𝗟𝗲𝘀𝘀    Marketing leaders, we know the challenges you’re up against. In a time when budgets are shrinking but expectations are growing, how do you protect and build your brand without overextending your resources? Join our friends at Beam for a compelling discussion where they'll tackle the pressing issues facing CMOs and marketing leaders today.   𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝗱𝗮 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗳𝗿𝗲𝗲 𝗹𝗶𝘃𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴:  The biggest challenges CMOs are navigating right now  How to balance short-term cost-cutting with long-term brand growth  Strategies for protecting and defining brand perception in tough times  How to advocate for sustained investment in brand health    This conversation is tailored for those ready to tackle economic uncertainty with smart, actionable strategies that drive meaningful impact.  📅 𝗪𝗵𝗲𝗻: Tomorrow, 12/10 at 11am MT/Noon CT/1 pm ET  📍 𝗪𝗵𝗲𝗿𝗲: https://lnkd.in/g5Qvrmna   💡 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱: CMOs, marketing executives, and brand leaders  Reserve your spot now and gain the tools to champion your brand in challenging times.   Register now: https://lnkd.in/g5Qvrmna #CMO #MarketingLeadership #BrandBuilding #Webinar

Congratulations to our clients West Monroe on the launch of their rebrand.

We’re thrilled to share that our collaboration with Chevron at this year's Iowa State Fair received an Honorable Mention at the Experience Design Awards 2024 for Best Experience Design on a Budget!    Chevron’s bold, forward-thinking presence came to life through photo-worthy backdrops, engaging educational displays, and crowd-favorite activities like the “crushing tables,” where visitors could crush their own soybeans. The activation, titled “From Farm to Fuel,” highlighted Chevron’s commitment to a more affordable, reliable, and cleaner energy future. It was an incredible opportunity to create an experience that connected with fairgoers and demonstrated Chevron’s pride in what’s possible. Congratulations to all winners, including The Walt Disney Studios, COBRA PUMA GOLF, and many others—we’re proud to be in your company! And a special shout-out to the Monigle team who made it all happen: Alison More, Yana Ossenova, Alexandria Casella, Emma Rasero, Nina Janzon, Mariana Hochleitner, Kae Penner-Howell, Sheena Tu #experiencedesign