Happy Thanksgiving from Mockingbird! 🦃 We're closed today, but we'll be back soon. Enjoy the holiday! 🍁 #Thanksgiving
Mockingbird Marketing
Advertising Services
Seattle , Washington 4,054 followers
Digital Marketing Agency for Law Firms
About us
Mockingbird provides data-driven solutions to help solo attorneys and multi-state law firms create, measure and refine all aspects of their digital marketing. Our agency's marketing services include SEO, advertising, website design & development. Visit us at https://mockingbird.marketing to find out more.
- Website
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https://mockingbird.marketing/
External link for Mockingbird Marketing
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Seattle , Washington
- Type
- Self-Owned
- Founded
- 2013
- Specialties
- SEO, PPC Advertising, Website Design, Digital Marketing, Social Media, Content Curation, and Optimization
Locations
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Primary
Get directions
512 2nd Ave
Suite 200
Seattle , Washington 98104, US
Employees at Mockingbird Marketing
Updates
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Great interview with Christopher Earley! To shift from lawyer to CEO, you need to have a clear idea of what you want your business to look like. Embrace change and continuous improvement as you grow.
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"We have to avoid 'what the hell' moments." Great interview with John Henson where he talks about making sure the lead gen process is clear and transparent. Doing this not only helps avoid compliance issues but also avoids losing trust along the way.
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You need to have a business mindset when you're running your firm. The firms that are driving real growth and transformation are adopting strategies from #EOS and #Fireproof. They understand the importance of stepping into the CEO role while having a strong COO in place to take charge of #operations.
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Mockingbird Marketing reposted this
AttorneySync grows law firms with data. Memento mori. 🗽 + ☕️ 9th & 10th Amendments. Nuance enforcer.
In our latest Lunch Hour Legal Marketing, Conrad mentioned that he chatted with Darren on whether to use brand names in title tags: https://lnkd.in/dAXPZ86c Here's Darren on the subject: "4️⃣ Doesn’t contain your brand name: Unless you have a recognizable brand, I wouldn’t recommend including your name in the title tag. Google loves to rewrite title tags. So, if you put your brand at the end of your title tag, Google will often move it to the front, and your important key phrases won’t be visible in search. Instead, mention your brand in the meta description." Sound advice. I'd work on fixing the first part, have a recognizable brand. But even if you don't, you should probably include your brand on key pages: - Home - About - Contact Think about the intents of people searching on your brand. Optimize pages with them in mind. 🤜 🤛
Here’s how to craft the perfect title tag for local SEO👇 A great local business title tag: 1️⃣ Contains valuable keywords: Type the primary category of your GBP into a keyword research tool to find the most frequently searched terms related to your category. 2️⃣ Sounds catchy and compelling While everyone else is keyword-dumping in their title tags, you can stand out and get more clicks by including words that inspire trust, such as “professional”, “same-day”, “expert”, “trusted”, etc. And make sure your new title tag fits under 60 to 70 characters. 3️⃣ Mentions the location(s) you work in: Be specific. Start with your primary city and state in the visible part of the title tag, and then add any surrounding areas/neighborhoods you'd like to cover at the end of the tile that gets hidden behind the … 4️⃣ Doesn’t contain your brand name: Unless you have a recognizable brand, I wouldn’t recommend including your name in the title tag. Google loves to rewrite title tags. So, if you put your brand at the end of your title tag, Google will often move it to the front, and your important key phrases won’t be visible in search. Instead, mention your brand in the meta description. The title tags are one of the most important elements you can optimize to improve your rankings. So just do it! #localseo #seo
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Mockingbird Marketing reposted this
Normalize not acting like you know everything. One of the best sessions at Conrad Saam’s Bedlam event was this panel. Simple premise: “What are you working on?” It was so valuable not because of the notes I took (though I trapped 2 ideas that I think are worth six-plus figures each), but because it’s so important to see that successful lawyers *still* have problems to solve. Unsuccessful lawyers reek of fake it til they make it and false bravado. Successful lawyers admit they don’t know it all.
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Mockingbird Marketing reposted this
Joshua Hodges at BEDLAM sharing the graph showing Lawyers just edging out Prostitutes at the bottom of professions for "warmth". Josh has worked for years to build brand affinity amongst people in his local market, Hamilton, Ohio: "Morgan and Morgan can't out-Hamilton me."
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Mockingbird Marketing reposted this
It was my pleasure speaking on the future of SEO and AI at Mockingbird Marketing’s Bedlam Conference at the Miami Speedway in Miami, Florida to our Law Firm Clients.
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Some awesome pictures from Day 1 of BEDLAM yesterday 🏎️🏎️ #legalmarketing #digitalmarketing
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