“If you have incredibly strong word of mouth, everything you do will work. Without it, nothing you do will work.” — Adam Robinson In the 3rd episode of Mixology, our VP of Revenue, Heath B., dives deep with Adam from RB2B to uncover why non-scalable sales tactics are a hidden gem for growth-minded founders and sales leaders. 📥 Read/download the PDF to access top insights on how non-scalable tactics can drive long-term success. Link to the full blog in the comments ⬇️ #LinkedInSelling #B2BSales #SocialSelling #Mixology
Mixmax
Software Development
San Francisco, CA 14,968 followers
The easiest-to-use sales engagement platform
About us
Mixmax is the easiest-to-use sales engagement platform, transforming the way revenue teams build pipeline, close deals and engage customers. We make life easier for everyone who interacts with customers, not just SDRs, by automating repetitive tasks and streamlining workflows. This increases productivity and empowers reps to focus on selling. Mixmax customers typically see a positive ROI in under 6 months and can start using the platform in less than a day.
- Website
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https://mixmax.com
External link for Mixmax
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Sales Engagement and Sales Automation
Products
![Click here to view Mixmax]()
Mixmax
Sales Engagement Platforms
The easiest-to-use Sales Engagement Platform. B2B revenue teams spend most of their time on busywork instead of selling. Mixmax helps you save time so you can generate more revenue, win more deals and engage more customers. Automate repetitive tasks with configurable rules for your sales and customer success workflows. Trigger CRM updates, handoffs between departments, prospect follow-ups and more. Organize all your daily tasks, prospect and close better - all from within your inbox. AEs - Take action with real-time alerts based on your prospect activity. Update Salesforce directly from your Gmail inbox. Automate the details and focus on your prospects. CSMs - Automate your QBR + Renewal processes. Create email templates for FAQs and meetings to save time. Never miss a follow up with one-click reminders. SDRs - Power your day with a personalized task list. Land more meetings with engaging content, one-click calendar scheduling, and personalized sequences.
Locations
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Primary
Get directions
2nd Street
San Francisco, CA 94107, US
Employees at Mixmax
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Danny Essner
Data-Driven B2B SaaS CMO | GTM Strategy & Execution, Demand Generation, Product Marketing. Driving growth across the entire customer lifecycle.
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Margaret Buj
Margaret Buj is an Influencer 💼 Talent Acquisition | 🎯 Interview & Career Coach | LinkedIn Top Voice | 📰 Featured in Forbes, Business Insider & Fox Business | 🚀 Helping…
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Brad Vogel
Co-founder, Mixmax
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Steven Kaufhold
Updates
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AI isn’t here to replace your CS team. It’s here to make them unstoppable. We’ve broken it down into 5 easy ways your team can use AI to improve retention, boost productivity, and create an unforgettable customer experience. 💡 Link to the full blog in the comments below. #AI #customersucess #salesengagement
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LIVE TODAY WITH Adam Robinson + Heath B.: How to create a $100M ARR signal stack with a $1M ARR budget 💸 Time? 3PM Eastern. Who? Adam from RB2B + Heath from Mixmax Place? https://lnkd.in/gUZShtpv See y'all there.
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Here's an example of a non-scalable sales tactic that Adam Robinson shared with us. It's the origin story of BARK It's all about manual work that involves talking to (and understanding) your potential customers. Once you put in that work, the rest falls into place. Click the link in the comments to check out the full story ⬇️
🚀 How BARK Did the “Unscalable” and Made It Big(ger than a Great Dane) Ever tried buying a toy for a Great Dane? You blink, and the toy is shredded faster than you can say, “I just bought that!” 🐾 Chatting with Adam Robinson, that was the problem BarkBox set out to solve. But here’s the kicker—they didn’t start with fancy websites, endless product testing, or million-dollar campaigns. Nope. They got creative, scrappy, and downright hacky to validate their idea. Here’s what they did (and it’s brilliant): 👉 They didn’t even build a real website. Instead, they whipped up a Photoshop mockup that looked like a site—good enough to pitch but zero heavy lifting. 👉 They didn’t just guess who’d buy. They hit the streets of NYC, walking up to every big dog owner they could find. (Imagine pitching while a Great Dane drools on you!) 👉 They didn’t test with surveys—they tested with dollars. Their pitch? “If I send you 5 big dog toys a month that won’t break in 5 minutes, would you pay $30?” Guess what? Homie swiped 50 credit cards that day. 💳 By the time the day was over, they weren’t just an idea—they had paying customers. Fast forward to now: That scrappy hustle grew into a publicly traded company doing hundreds of millions in revenue a year. The lesson for GTM leaders? Sometimes, you don’t need perfection—you just need proof. Get scrappy, get hacky, and focus on validating the problem you’re solving. Build the muscle for scale after you’ve nailed the fundamentals. What you can learn from BarkBox: 1️⃣ Test fast: Skip the fancy build and focus on the pitch. 2️⃣ Validate with dollars: If people will pay for it, you’ve got something real. 3️⃣ Grow from insights: Once you’ve validated, systematize and scale smart. The best GTM ideas often start in scrappy places. What’s the most “unscalable” thing you’ve done to validate your product or strategy? Let’s hear it! #GTMStrategy #ValidationHacks #GrowthHacking #DoTheUnscalable
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“You’re using relationships to break into new opportunities or nudge existing ones along. It’s less intimidating for sellers and less annoying for buyers” — 🏄♂️ Scott Leese In the 4th episode of Mixology, our VP of Revenue, Heath B. sat down with sales expert 🏄♂️ Scott Leese to unpack the Go to Network playbook. Replace cold calls with trusted referrals to build a stronger pipeline and close deals faster. 📥 Read/download the PDF to explore actionable steps to launch a go-to-network motion. Link to the full blog in the comments ⬇️ #LinkedInSelling #B2BSales #SocialSelling #Mixology
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🟣 123 words → 44 words (Cold email makeover) 🟣 Non-scalable sales tactics from Adam Robinson (Podcast) 🟣 Email sequence frameworks (you can steal) 🟣 P.S. sections rock (tip of the month) 🟣 Email closing lines that actually work 🟣 How to get rid of boring sales tasks ⬆️ All this and more in the newest edition of The Mixer. Check it out, share it with fellow salespeople, and remember to subscribe. #prospecting #salestips #salesengagement
In Dec: sequence frameworks, closing lines
Mixmax on LinkedIn
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Is your messaging personalized? Or are you using outdated, incorrect, or irrelevant data in your outreach? If it’s the latter… You’re either going to get: - Unsubscribed - Blocked 🚫 - Thrown into the spam folder along with all the “Win a free iPad” offers. So how can you avoid this? Salesforce + a trusty sales engagement platform is your answer. ✅ Explore how an integration between both systems can drastically improve your engagement rates both with prospects and customers. Link to the full blog post is in the comments ⬇️ #b2bsales #salesengagement
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Deciding which sales methodology to use can feel like trying to pick a Netflix show with your partner—so many options, so much pressure. To help, we’ve rounded up three highly effective 𝗕𝟮𝗕 𝘀𝗮𝗹𝗲𝘀 𝗺𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀 you can start using today: 🎯 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 – Transform your pitch into an educational moment, helping prospects rethink their strategies. ⚡ 𝗦𝗡𝗔𝗣 – Simplify decision-making for overwhelmed buyers with actionable, tailored solutions. 🏆 𝗠𝗘𝗗𝗗𝗜𝗖 – Ace the qualification process with a structured approach to understanding buyer needs. Each methodology equips your sales team with guiding principles to make smarter, faster decisions in their day-to-day activities. See the link in the comments for the full blog ⬇️ #b2bsales #salesengagement
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🎄 ’Tis the season to sell smarter with 𝗠𝗶𝘅𝗺𝗮𝘅 𝗔𝗜 upgrades! - 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗳𝗮𝘀𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗼-𝗳𝗶𝗹𝗹𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 - 𝗕𝗼𝗼𝘀𝘁 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲𝘀 - 𝗦𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗦𝗺𝗮𝗿𝘁 𝗦𝗲𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 🚀 Combine these with 𝗦𝗠𝗦 𝗶𝗻 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 for seamless, multi-channel outreach that engages your audience where they respond best. More details in the blog (link in comments) ⬇️ #b2bsales #salesengagement
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🔢 Email sequence frameworks you can steal: 𝗥𝗲-𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗲𝗺𝗮𝗶𝗹 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲: ✅ Email 1: Reference your prior interaction and ask if their situation has changed. ✅ Email 2: Offer new insights or an updated resource. ✅ Email 3: Share a brief case study or testimonial. ✅ Email 4: Lighthearted "last chance" email with a poll to gauge interest. 𝗥𝗲𝗻𝗲𝘄𝗮𝗹 + 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗲𝗺𝗮𝗶𝗹 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲: ✅ Email 1: Early reminder about renewal with a summary of value delivered. ✅ Email 2: Share how other customers have expanded their use of your product. ✅ Email 3: Offer an incentive for early renewal or an upgrade. 𝗦𝗲𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (not just email) ⬇️