The Psychometric Approach for Marketing Research & Evaluation
Organizations are made of people serving people.
Our business is people science.
Our Pittsburgh-based firm utilizes a psychometric approach and cutting edge behavioral science to develop strategies to delve deep into the why's and how's of people's behavior to answer your questions with an eye towards strategic insight, actionable plans, and transformative information. We understand that businesses are comprised of people who work to serve their clients, embodying the principle of 'people serving people.'
It's our business to help you unlock the hearts and minds of the people you serve through psychometric insights.
We can handle data from all kinds of sources. Numbers. Focus groups. Interviews. Text. We can even develop data collection tools.
For qualitative projects we sometimes use programs to assist in analysis, but we don’t rely completely on it. Artificial Intelligence (AI) can’t handle things like subtext or sarcasm and has its limitations. For instance, we worked on a project that involved uncovering a response pattern specially designed to hide from AI.
We serve Businesses, Behavioral Health Industries, and Grassroots Advocacy and Organizing groups.
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Industry
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Advertising Services
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Company size
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1 employee
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Headquarters
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Sewickley, PA
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Type
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Privately Held
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Founded
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2020
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Specialties
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Niche Marketing, Marketing Consultation, Psychometrics, Marketing Science, and Branding Consultation
