We’re excited to drop Knorr's latest music video, "Pop. Patak. Ang Sarap!", featuring the dynamic Filipino duo, AJ Rafael and his wife, Alyssa Navarro Rafael, along with their talented friends. Hit play below! This is the second time we've teamed up with AJ, and we’re pumped to continue our long-standing partnership with Unilever and the Knorr International crew—over 10 years strong! At MIKADO, we took this project from brief to reality, creating a fresh, catchy jingle called "Pop. Patak. Ang Sarap!" for Knorr’s Liquid Seasoning, Chili 🌶️ Building on the success of our first song with AJ, this one’s aimed at connecting with the Filipino youth, powered by MYX Global, and with plans to vibe across other communities like the Chinese and Vietnamese market. The music video dropped yesterday, and let us tell you—it’s 🔥! We’re all about bringing multicultural campaigns to life, and this one’s already making waves. In just 48 hours, the Cook with Knorr Instagram account has seen a massive response: 6M impressions, 89k views and in our opinion the most impressive metric, 667 shares. The engagement rate on Instagram has surged to 6%, with an incredible growth of +179.9%. This campaign is truly resonating with our audience, amplifying Knorr's brand visibility like never before. Big shoutout to all the amazing people who made this happen: Talents: AJ Rafael Alyssa Rafael + guest appearances by friends Cathy Nguyen & Kleeo-Mar Justiniano Partners: The Filipino Channel MYX Global Aww Films Client: Knorr International, Unilever Agency: us! MIKADO International
MIKADO International
Advertising Services
Denver, CO 3,211 followers
Creating a more connected world by empowering brands to celebrate diversity.
About us
At MIKADO, we empower organizations to connect with diverse audiences, creating brands that resonate with the world of today. With our culture-first approach, we craft captivating campaigns that speak the language of different communities. Our team of talented creatives, strategists, and cultural experts collaborate to develop language-specific communications and hyper-targeted activations that resonate deeply with the Asian-American, Hispanic, LatinX, and Muslim communities in North America and Europe. What sets us apart is our unwavering commitment to discovering the unique components that allow brands to break new ground and engage with audiences beyond the mainstream. By unearthing the universal principles that connect us all, we elevate brand credibility and drive remarkable return on investment. Diversity is at the core of who we are. We embrace a collaborative mindset, harnessing the power of our team's varied backgrounds and perspectives. As a certified Minority and Woman-Owned company, we proudly champion inclusivity and strive to redefine cultural marketing. Our creative prowess has not gone unnoticed. MIKADO is honored to have been recognized as part of the prestigious rankings, including the 100 fastest-growing Asian-American businesses, top 100 Women-Owned businesses, and top privately owned small businesses in Colorado. We are privileged to work with a diverse portfolio of global brands, such as Xfinity/Comcast, Unilever, Dove, Lipton, Knorr, and many more. Each partnership is a testament to our ability to unlock the untapped potential of multicultural audiences, transforming brands into agents of cultural connection. We are not just an agency – we are the architects of a new era in multicultural marketing and advertising. Let's create together and leave an indelible mark on the world.
- Website
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http://www.mikadointl.com
External link for MIKADO International
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Denver, CO
- Type
- Privately Held
- Founded
- 2010
- Specialties
- multicultural, ethnic marketing, growth marketing, multicultural advertising, digital, PR, Omnichannel, Marketing, Agency, B2C, B2B, and Performance Marketing
Locations
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Primary
Get directions
1580 Lincoln St
Denver, CO 80203, US
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Get directions
Vancouver, B.C. V6Z 0B3, CA
Employees at MIKADO International
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Rami Awad
Motion Designer Lead / 3D / Lighting Artist
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Vikas Arora
Co-Founder/CEO: MIKADO International | Culture Enthusiast
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Shweta Suratkar
Director Accounts & Strategy | Marketing Strategist | Content Licensing | Product Marketing
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Siju Mathew
Director, Marketing and Strategy | Brand Solutions | Partnership Marketing | Sponsorships | Ex Walt Disney
Updates
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Beyond groceries, ethnic stores represent a gateway to cultural heritage, community support, and a sense of belonging. Learn more on the importance and the impact of these stores on immigrant populations in the USA. #MulticulturalMarketing #EthnicStores #ImmigrantCommunities #Diversityisnow #CPG #MarketingStrategy #CulturalInsights
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Hey Colorado! Have you noticed the incredible growth of the Asian American community in our state? We sure have! With a 46% increase since 2010, this vibrant demographic is now 340,000 strong. Check out some more insights below! #AsianAmericanMarket #ColoradoBusiness #mikadointernational #multicultural #diversityisnow #diversitymatters #multiculturalmarketing #coloradodiversity #coloradocommunity #Denverdiversity
Asian American Consumers in Colorado: A Valuable and Growing Demographic
MIKADO International on LinkedIn
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Meet the visionary creators behind MIKADO's captivating visual stories! Our team is dedicated to crafting immersive brand experiences that move and inspire diverse audiences. This time, we are shining the spotlight on Rami Awad, our talented Head of Motion Graphics, who brings motion, energy, and emotion to our campaigns through stunning animations and video content. Get ready to learn about his creative journey, innovative approach, and what drives his passion for visual storytelling. #EmployeeSpotlight #MIKADOteam #Rami
Employee Spotlight: Rami Awad
MIKADO International on LinkedIn
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Did you know that 51% of Asian Americans have not visited a doctor in the past year? It's time to address the cultural and social factors driving this alarming trend. Our latest article explores the growing Asian American segment, cultural factors affecting healthcare utilization, and current health issues. Let's work together to bridge the healthcare gap for Asian Americans! #AsianAmericanHealth #Multiculturalmarketing #CulturalCompetence #Diversityisnow #DiversityInHealthcare #AsianAmericans #marketingstrategy
A Growing Need: Overcoming Cultural and Social Factors in Asian American Healthcare
MIKADO International on LinkedIn
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Check out our case study with Tanishq, India's leading jewelry brand, as they expand into the U.S. market. #MulticulturalMarketing #Tanishq #SouthAsianDiaspora #DiversityisNow #DiversityisaStrength #CulturalMarketing #CaseStudy #MarketingStrategy #BusinessGrowth"
MIKADO Case Study: Tanishq's American Dream
MIKADO International on LinkedIn
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Did you know that the Ethnic Hair & Beauty Care market is a $3 billion industry that's growing rapidly? Check out 'Diversity is Now''s latest article, where we share key insights and strategies for tapping into the EHBC market. Don't forget to subscribe! #EHBC #MulticulturalMarketing #BeautyAndPersonalCare #diversityisnow #DiversityAndInclusion #MarketingStrategy #BusinessGrowth #Innovation #mikadomarketing #halalcosmetics
The Ethnic Hair & Beauty Care (EHBC) Market Opportunity
MIKADO International on LinkedIn
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Meet the creative minds behind MIKADO's innovative marketing strategies! Our team is dedicated to crafting compelling brand stories that resonate with #diverseaudiences. This time, we're shining the spotlight on Sydnie Jaime, a talented digital media designer who's making waves in our content and influencer marketing vertical. Get ready to learn about her inspiring journey, creative approach, and what fuels her passion for bringing brands to life through captivating visuals. #EmployeeSpotlight #MIKADOteam #mikadointernational #multicultural #multiculturalcontent #teamappreciation
MIKADO Employee Spotlight: Sydnie Jaime
MIKADO International on LinkedIn
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Inc. Magazine just released its prestigious Inc. 5000 list of the fastest-growing private companies in America, and we are proud to announce that MIKADO International has debuted on the list ranking 4987th and 130th in Colorado! This achievement is an outstanding validation of our team's tireless efforts to push the boundaries of #MulticulturalMarketing, which has become a driving force in today's business landscape. We are proud to be at the forefront of this shift, empowering brands to connect with diverse audiences and thrive in an increasingly global marketplace. Congratulations to everyone on the list! We are honored to be part of an elite group of innovators and game-changers who are redefining the future of industry. We are so thankful to our clients, team mates, families, supporters and well-wishers! Check out the complete list: https://lnkd.in/g6Yn3rnH #Inc5000 #FastestGrowingCompanies #BusinessGrowth #FirstTimeOnTheList #MIKADOInternational #wemadethelist Brooke Hinkle Vikas Arora Jeannie Yip Siju Mathew Hoi Ting, Harley Choy Shweta Suratkar Daniel Andrés Yepes Ramirez Neha Rathi MariaJose Luperdi, MBA Brittany Tran Nathalie Linh Nguyen Sydnie Jaime Smriti Chawla Rami Awad Ami Kadakia Sandrine Vohra
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Religion plays a significant role in shaping consumer behavior, with a vast and growing market segment prioritizing products and services that align with their faith. In the US alone, faith-based consumers hold a combined purchasing power exceeding $2 trillion! Check out the nuances of Kosher and Halal marketing, exploring the size, demographics, and key products driving these markets. #FaithBasedMarketing #KosherMarketing #HalalMarketing #MulticulturalMarketing #MarketingStrategy #ConsumerBehavior #PurchasingPower #diversityisnow #mikadomarketing
The Growing Influence of Faith-Based Consumers
MIKADO International on LinkedIn