Midday Connect

🚨 New Upload Alert: How to Build a Founding Team Aligned with Your Mission and Vision by Danya Shults | The Midday Connect Here's a quick look at what you're going to learn: ✅ Identify your company’s mission and understand why it exists, what sets it apart, and how it serves your customers. ✅ Craft a clear vision of what success looks like for your company and set realistic goals to achieve it. ✅ Use a centering practice to make thoughtful decisions when building and leading your team. #foundingteam #missionandvision #startupsuccess #leadershipdevelopment #teamalignment #businessgrowth #startupfounders #companyculture #teamleadership

Join us in 2 hours at the Midday Connect: How to Build a Founding Team Aligned with Your Mission and Vision! You'll learn how to: ✅ Identify your company’s mission and understand why it exists, what sets it apart, and how it serves your customers. ✅ Craft a clear vision of what success looks like for your company and set realistic goals to achieve it. ✅ Use a centering practice to make thoughtful decisions when building and leading your team. Register here for this FREE session! https://lu.ma/y5m1n3m7

Have you ever thought about how 𝐦𝐚𝐩𝐩𝐢𝐧𝐠 𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 could simplify your business and fuel its growth? Here’s what Garett Robertson, founder of Imperial Advisors shared at the Midday Connect about the 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐦𝐚𝐩𝐩𝐢𝐧𝐠: ✅ 𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 Mapping your key processes, like sales and operations, creates consistency, reduces costs, and makes onboarding easier. ✅ 𝐓𝐡𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 Predictable quality, better employee retention, and smooth compliance with industry standards. ✅ 𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭: • Decide on your approach and goals. • Get your team involved and brainstorm step-by-step. • Use your map to spot and fix bottlenecks, then make improvements stick. ✅ 𝐓𝐫𝐚𝐜𝐤 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 Focus on critical steps and use Key Performance Indicators (KPIs) to measure success. 𝐑𝐞𝐚𝐥-𝐥𝐢𝐟𝐞 𝐞𝐱𝐚𝐦𝐩𝐥𝐞: Garett shared how a healthcare company simplified its process map, leading to happier customers and better partnerships. What’s one area in your business you think could benefit from process mapping? Drop your thoughts below! 🔗𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gvtZwguB 📅 Visit our website to learn more and sign up for our next Midday Connect session. #BusinessGrowth #ProcessMapping #SmallBusinessTips #ScalingStrategies

𝐀 𝐜𝐥𝐞𝐚𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧. 𝐀 𝐬𝐭𝐫𝐨𝐧𝐠 𝐯𝐢𝐬𝐢𝐨𝐧. 𝐓𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐞𝐚𝐦. 𝐋𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰. What’s the key to building a team that truly drives your company forward? It starts with 𝐜𝐥𝐚𝐫𝐢𝐭𝐲—understanding your 𝐦𝐢𝐬𝐬𝐢𝐨𝐧, defining your 𝐯𝐢𝐬𝐢𝐨𝐧, and making thoughtful choices about the people you bring on board. In tomorrow’s session, we’ll break down the steps to build a founding team that aligns with your goals and values. 𝐘𝐨𝐮’𝐥𝐥 𝐰𝐚𝐥𝐤 𝐚𝐰𝐚𝐲 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨:  ✅ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 and understand why it exists, what sets it apart, and how it serves your customers. ✅ 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 of what success looks like for your company and set realistic goals to achieve it. ✅ 𝐔𝐬𝐞 𝐚 𝐜𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 to make thoughtful decisions when building and leading your team. Secure your spot today! 🔗 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄: https://lu.ma/y5m1n3m7 📅 𝐃𝐚𝐭𝐞: Tue, Dec 17, 2024 ⏲ 𝐓𝐢𝐦𝐞: 11 am MT 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Danya Shults is a startup advisor and executive coach with nearly 20 years of experience across tech, venture capital, nonprofit, and wellness. As part of Evolution, a coaching, consulting, and investment firm dedicated to supporting start-ups and high-growth companies, Danya helps leaders gain clarity, set priorities, and lead authentically. Through her work, she combines practical strategies with a holistic approach, empowering clients to grow both professionally and personally while contributing to their companies' lasting success. #middayconnect #foundingteam #missionandvision #startupsuccess #leadershipdevelopment #teamalignment #businessgrowth #startupfounders #companyculture #teamleadership

Your vision deserves a team that shares it. Join us next week to learn how. There’s still time to register for our next Midday Connect session! Learn how to build a founding team that aligns with your mission and vision, setting your company up for long-term success. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐠𝐚𝐢𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐬𝐞𝐬𝐬𝐢𝐨𝐧: ✅  𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 and understand why it exists, 𝐰𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐢𝐭 𝐚𝐩𝐚𝐫𝐭, and 𝐡𝐨𝐰 𝐢𝐭 𝐬𝐞𝐫𝐯𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. ✅ 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 of what success looks like for your company and 𝐬𝐞𝐭 𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐠𝐨𝐚𝐥𝐬 to achieve it. ✅ 𝐔𝐬𝐞 𝐚 𝐜𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 to make 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐟𝐮𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 when building and leading your team. Take the next step toward building a team that’s aligned, motivated, and ready to support your business goals. 🔗 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄: https://lu.ma/y5m1n3m7 📅 𝐃𝐚𝐭𝐞: Dec 17, 2024 ⏲ 𝐓𝐢𝐦𝐞: 11 AM MT -- 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Danya Shults is a startup advisor and executive coach with nearly 20 years of experience in tech, venture capital, nonprofit, and wellness. As part of Evolution—a coaching, consulting, and investment firm—Danya supports leaders in gaining clarity, setting priorities, and leading authentically. Make sure to secure your spot today! #foundingteam #missionandvision #startupsuccess #leadershipdevelopment #teamalignment #businessgrowth #startupfounders #companyculture #teamleadership

Ever heard the phrase “Garbage in, garbage out”? It applies to marketing too. In this week’s Midday Connect session, Jim Harenchar explained why starting with clean, accurate data is critical for maximizing your marketing ROI. Here’s how you can ensure your data works for you: ✅ 𝐒𝐢𝐦𝐩𝐥𝐞𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐃𝐚𝐭𝐚 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🟢 𝐀𝐮𝐝𝐢𝐭 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞: • Identify duplicates and outdated entries. • A recent audit found 30% of one client’s records were duplicates, leading to wasted marketing spend. 🟢 𝐑𝐞𝐟𝐫𝐞𝐬𝐡 𝐑𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲: • Partner with firms to append missing details (like emails) and remove old addresses. • Tip: Many services offer updates for pennies per record. 🟢 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲: • Build detailed customer profiles based on demographics, purchase behavior, and preferences. • Example: By analyzing website visitors, one client found that 72% of their traffic came from households with children, enabling highly targeted campaigns. 💡𝐏𝐫𝐨 𝐓𝐢𝐩: Combine these insights with ad tech to target the right audience at the right time with personalized messaging. Dirty data costs you more than you think. Start small—clean data is better than big data if it’s actionable. How often do you refresh your customer data? Share your approach in the comments. Watch the full session here: https://lnkd.in/gg7xe2YY #WhatWeLearned #MiddayConnect #DigitalMarketing #AdTech #CustomerEngagement

What if you could stop wasting money on ads that don’t work and focus on the ones that actually bring you customers? That’s what we learned in this week’s Midday Connect session from Jim Harenchar, CEO of Response Marketing Group LLC. Here are some simple, practical ways to make your ads more effective: 🎯 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐬 • Don’t spread your budget too thin by trying every platform out there. • Test your ads on different channels like social media, email, or online videos to see what gets the best results. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: One business found social media worked great, so they moved their budget there and doubled their sales. 🛠️ 𝐊𝐞𝐞𝐩 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐅𝐫𝐞𝐬𝐡 • Old or duplicate customer info wastes time and money. • Clean up your lists regularly to make sure you’re reaching real people who are interested in your business. 📊 𝐓𝐫𝐚𝐜𝐤 𝐖𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 • Tools like Google Analytics can help you see who’s visiting your site, but don’t stop there. • Try advanced tools that show exactly which ads are bringing in customers, so you can spend your money where it counts. 𝐓𝐡𝐞 𝐛𝐢𝐠 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Always ask yourself, “Are my ads working for me?” If you’re not sure, it’s time to dig into the data. 💬 What’s one thing you’ve done to improve your ads? Share below! Watch the full session here: https://lnkd.in/gg7xe2YY #WhatWeLearned #MiddayConnect #DigitalMarketing #AdTech #CustomerEngagement

🚨 New Upload Alert: How to Leverage Ad Technology To Increase Customer Engagement and Sales Growth by Jim Harenchar | The Midday Connect Here's a quick look at what you're going to learn: ✅ How to use basic ad technology to group your audience by age, interests, and family status ✅ How to turn site visitor intelligence in to targeted engagement opportunities by channel ✅ How to track your ad performance and measure the return on your ad spend (ROAS) #middayconnect #digitalmarketing #adtech #customerengagement #salesgrowth #marketingstrategy #dataanalytics #sitevisitorintelligence #roas #advertisingtip

Join us in 2 hours at the Midday Connect: How to Leverage Ad Technology To Increase Customer Engagement and Sales Growth! You'll learn: ✅ How to use basic ad technology to group your audience by age, interests, and family status ✅ How to turn site visitor intelligence in to targeted engagement opportunities by channel ✅ How to track your ad performance and measure the return on your ad spend (ROAS) Register here for this FREE session! https://lu.ma/ih3ka29e

Tracking your ad spend but not seeing growth? Tomorrow’s session will show you what’s missing. Register today! Ad technology can do more than just show your ad impressions—it can help you 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 and 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬. In this session, you’ll learn simple yet effective strategies to make your ads work harder and deliver better results. 𝐘𝐨𝐮’𝐥𝐥 𝐰𝐚𝐥𝐤 𝐚𝐰𝐚𝐲 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨:  ✅ Use basic ad technology to group your audience by age, interests, and family status ✅ Turn site visitor intelligence into targeted engagement opportunities by channel ✅ Track your ad performance and measure the return on your ad spend (ROAS) Don’t miss this chance to improve your ad strategy and start seeing real growth. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄: https://lu.ma/ih3ka29e 𝐃𝐚𝐭𝐞: Dec 10, 2024 𝐓𝐢𝐦𝐞: 11 AM MT -- 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Jim Harenchar is the President and CEO of Response Marketing Group LLC, a Richmond-based marketing agency with over 35 years of experience in data-driven marketing. Jim oversees relationship development and account strategy, helping clients in industries like financial services, tourism, and healthcare achieve growth. Response Marketing Group combines data insights with targeted messaging and proprietary ad tech solutions to deliver measurable results for clients across the United States. #middayconnect #digitalmarketing #adtech #customerengagement #salesgrowth #marketingstrategy #dataanalytics #sitevisitorintelligence #roas #advertisingtip