Today, MeUndies unveils “Welcome to the Underworld,” our new brand platform that aims to redefine the role of underwear in people’s lives. It infuses intentionality into a daily ritual by inviting consumers into the underworld - their own “private playground” where they can embrace what’s going on beneath the surface. This initial campaign will be seen on our website and across multiple media channels including organic and paid social, influencers, podcasts, CRM, direct mail and billboards across Los Angeles. Our new brand platform reinforces MeUndies' commitment to delivering high-quality products at accessible prices, having already sold more than 35 million pairs of underwear worldwide. The launch of this campaign was made possible by a collaborative effort between various teams at MeUndies. From the creative departments who brought to life this playful concept, to the growth, retention, and brand teams who crafted a best-in-class cross-channel marketing strategy, this initiative reflects the power of teamwork. The seamless integration of design, strategy, and execution highlights our commitment to pushing boundaries and creating playful customer experiences. None of this would have been possible without the incredible creative contributions of brand studio Unentitled Studio. P.S. We're hiring.
MeUndies
Retail Apparel and Fashion
Culver City, California 12,360 followers
Making the world a comfier place for everybooty, one cheek at a time!
About us
MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service. Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.
- Website
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https://www.meundies.com/
External link for MeUndies
- Industry
- Retail Apparel and Fashion
- Company size
- 51-200 employees
- Headquarters
- Culver City, California
- Type
- Privately Held
- Founded
- 2011
Locations
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Primary
Get directions
9534 Jefferson Blvd
Culver City, California 90232, US
Employees at MeUndies
Updates
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BIG NEWS! 🎉 We are excited to officially announce MeUndies is now on Shopify! We are so thrilled to be part of their platform and they have been nothing short of amazing in assisting us through this entire process. We are excited to keep bringing you the joy and comfort you have come to know, now on a great platform too. Check out our new digs and find a little something fun for yourself too. https://www.meundies.com/ Thank you, Harley Finkelstein and the rest of the Shopify team!
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We’re #hiring. Know anyone who might be interested?
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We’re #hiring. Know anyone who might be interested?
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MeUndies reposted this
Today, we officially kicked off our 2024 Valentine's Day campaign! A campaign grand in scope and message--we captured the love stories of seven real-life couples to express how every couple's love story is unique and extraordinary in its own way. Paired with a phenomenal batch of limited-edition prints, and exciting new products, we couldn't be prouder and more excited to be kicking off 2024 in this fashion. This campaign took every hand at MeUndies to make it come out right, so kudos to all the talented minds who brought it to life. This is a special one 💘.
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Today, we officially kicked off our 2024 Valentine's Day campaign! A campaign grand in scope and message--we captured the love stories of seven real-life couples to express how every couple's love story is unique and extraordinary in its own way. Paired with a phenomenal batch of limited-edition prints, and exciting new products, we couldn't be prouder and more excited to be kicking off 2024 in this fashion. This campaign took every hand at MeUndies to make it come out right, so kudos to all the talented minds who brought it to life. This is a special one 💘.