MetaRouter

Love to see our very own Neill Brookman leading the conversation in tech stacks and how to make sure it all works together to actually drive meaningful business results 🙏

2025 Prediction 🔮: Retail and Commerce Media Networks will outshine CDPs as the hottest topic for marketing leaders. In 2025, our CEO Tim Brunk predicts that media networks will take center stage for two big reasons: 1️⃣ First-party data becomes the hero, offering retailers real-time, actionable insights into customer behavior. 2️⃣ Media networks unlock new revenue streams, allowing brands to monetize context-rich ad spaces while gaining more control over their data — without relying on Meta, Google, or Amazon. But here’s the catch 📊: The true measure of RMN success will hinge on tracking ad performance. Today, understanding clicks, impressions, and off-site interactions across networks remains a major challenge. Without real-time, ad-triggered event reporting, marketers are left guessing on performance. In 2025, expect these frustrations to reach a boiling point. Marketers will demand solutions that deliver observable, accurate, real-time data, enabling them to refine strategies, demonstrate impact, and secure more investment. What are your 2025 predictions? 🔮 We'd love to hear them in the comments! #RetailMediaNetworks #FirstPartyData #MarketingTrends #DataDrivenMarketing #2025Predictions

☃ 🎄 At MetaRouter, we're embracing the holiday spirit! ✨ 🎁 Amidst the year-end hustle, we're here to gift you the joy of stress-free data collection and integration. Ensuring your customer data is accurate, consistent, performant, and secure—let's make your "customer data wishlist" a reality (assuming you're on Santa's "nice list," of course). From seamless integrations to robust security measures, we've got the perfect presents to ensure your data is not just managed but celebrated. Check out our 12 Days of MetaRouter to unwrap the perfect solution for a better customer data experience. #HappyHolidays #DataMagic #CustomerData #DataManagement #TisTheSeason

We’re proud to share that MetaRouter has once again been recognized as a top performer in On-Premise Data Integration Tools and Tag Management Systems on G2! But that’s not all—this time, we’ve been named a 𝐆2 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐋𝐞𝐚𝐝𝐞𝐫! What does that mean? The Momentum Leader badge recognizes companies experiencing rapid growth, earning great user feedback, and actively shaping their markets. It’s a signal that MetaRouter isn’t just keeping up—we’re setting the pace. According to G2, here's what it means to be a momentum leader: ✅ Rapid Growth: Our solutions are gaining traction fast, with more teams trusting us to solve their enterprise-grade customer data challenges. ✅ Positive User Feedback: Huge thanks to our customers for sharing your success stories and leaving reviews that fuel our momentum. ✅ Market Influence: By delivering innovative solutions such as Consent Enforcement to ensure users' consent preferences are respected across an entire ecosystem, we’re redefining what’s possible in Martech. We’re incredibly grateful to our customers, partners, and team who made this recognition possible. Your trust in MetaRouter inspires us to keep pushing boundaries and delivering solutions that power performance, privacy, and precision. Here’s to continuing the momentum together in 2025 #G2Leader #MomentumLeader #DataIntegration #TagManagement #CustomerFirst #Martech #ServerSide #CustomerData #Tracking

Why MetaRouter is “The Great Integrator” – Simplifying Data Transformation Integration of new tools into current ones is hugely important, but often overlooked--and the 2024 State of Marketing Ops by MarketingOps.com confirms this (thanks Scott Brinker for re-sharing!). If you’ve ever worked with martech or adtech vendors, you know the pain: 👉 Your data must match vendor schemas. 👉 Those schemas are wildly inconsistent. 👉 And transforming your data for every vendor is a never-ending grind. This isn’t just inconvenient—it’s a productivity and scalability killer. That’s where MetaRouter comes in. We’re called “The Great Integrator” because we make data transformation seamless, scalable, and actually manageable. With over 15,000 martech and adtech vendors out there, and enterprise organizations using anywhere from 20 to 120 at a time, there’s no time (or capacity) to keep manually transforming data for each vendor. Most tools brag about how many integrations they offer, but they miss the point: It’s not about the quantity—it’s about WHY you need those integrations and HOW you’re going to use them. How We Do It Better 1️⃣ Cluster-Level Transformations: Transform your entire data stream to a general schema (like analytics.js) with minimal setup. This ensures consistent, compliant data across all vendors—no tedious mapping required. 2️⃣ Playbook-Level Transformations: Want more control? Customize your data for specific vendors. Filter out sensitive information or send only the events you want. 3️⃣ Schema-Agnostic Capabilities: Design your own schema without limits. No forced standardization, no proprietary formats—just flexible, schema-agnostic configurations tailored to your unique needs. 4️⃣ In-Flight Transformations Made Simple With MetaRouter, event transformations happen in-flight—eliminating the need for tedious, “black-box” mapping tasks or overly complex processes. And all of this happens in real time, so you can pre-load your Data Warehouse, CDP, or any other vendor with data that is ready to go! 💡 Real-Life Success Story: Fortune 50 Grocer: Facing compliance challenges with sensitive data, this grocer used MetaRouter to guarantee downstream vendors only received 100% compliant data, protecting both their business and customers. Now any time they add a new tool, they don't have to go through their Infosec team as long as the data flows through MetaRouter first Why This Matters Modernizing your data infrastructure shouldn’t feel like climbing a mountain. Whether it’s keeping up with vendor schemas, transforming data on the fly, or ensuring compliance, MetaRouter is here to help. 💬 Ready to see how MetaRouter can help you? Let’s chat! #DataTransformation #MarTech #AdTech #MetaRouter

Ever feel like you're juggling too many disconnected pieces of customer data, and missing out on connecting with visitors that aren't logged in or remain unidentified? We get it—bridging the gap between anonymous and known users can feel impossible. But the dynamic duo of MetaRouter + Google is bringing the power of global identity unification to GA4 and BigQuery. Check out what Taige Eoff, Cloud Data and AI Lead at Google, has to say about this! It’s all powered by MetaRouter’s patent-pending Sync Injector tech—helping you unify identities and make sense of your customer data, without the headaches. Learn more here: https://hubs.li/Q02_52pl0 #IdentityStitching #IdentityUnification #IdentityResolution #AnonymousToKnown #AnonymousAddressability #KnowYourCustomers #GA4

Great list from Stephan Goetze on how to kickstart your customer data strategy and enhance marketing innovation in 2025 👏. Focusing on server-side tracking BEFORE a CDP ensures that your CDP is fueled with the most consistent, accurate, and compliant data. Learn more here: https://lnkd.in/ey2xcS4u #martech #cdp #CustomerData #ServerSide #TechStackl

🎄 Christmas Came Early at MetaRouter! 🎄 This year, we’re giving the gift of peace of mind (and the ability to sleep better at night 💤 )—because nothing feels better than knowing your customer data is safe and secure. We’re offering free website audits and tag scans to help you uncover: 🎁 What tags are on your site 🎁 What data they’re collecting 🎁 Where that data is going The reality of third-party tags is that they inherently introduce insecure connections to your customer data. The tags are controlled by third-parties, meaning users (and often companies) have little visibility into what is actually being collected. And with 2/3 of companies having experienced third-party data breaches this year (many paying hefty fines as a result), we want to help you keep your data and your customers safe in 2025. 💡 Why choose MetaRouter? While most server-side tag managers still drop tags (and only process some data server-side when there's PII), MetaRouter is completely tagless. That means: ✅ No third parties accessing raw customer data (so vendors can't access data they shouldn't, which includes PII) ✅ No competitors buying or accessing your data ✅ Full data sovereignty with regional deployments This makes us fundamentally different—and more secure—than platforms still relying on third-party tags. Other solutions, while they say they can drop tags, still depend heavily on third-parties to handle certain use cases like anonymous user addressability for advertising—and again, this exposes your data to risk. With MetaRouter, your data stays where it belongs: secure, private, and entirely yours. So start 2025 with confidence 🎉 Click here to schedule your free audit today: https://lnkd.in/epWBgHn6 #DataPrivacy #DataSecurity #ServerSideTagging #MarTech #CustomerData

Forrester's 2025 Predictions: The Rising Risk of AI Regulation  In its report, Predictions 2025: Trust, Forrester predicts a 21% surge in genAI-related regulatory investigations and litigations in the next year. Enforcement actions, like those tied to the EU AI Act or FTC probes into major players, are set to erode trust across entire ecosystems. Companies overly reliant on third parties for data collection and tracking are especially vulnerable. At MetaRouter, we help businesses eliminate their reliance on third-party solutions, ensuring they retain full ownership and control over their customer data. By enabling server-side data collection on private infrastructure, MetaRouter ensures your data remains secure, compliant, and unaffected by third-party risks. As the regulatory landscape tightens, trust, transparency, and compliance will define competitive advantage for enterprises. Want to learn more? 👀  Join our webinar on December 17 to hear our guest speaker Principal Forrester Analyst, Enza Iannopollo, dive into Forrester’s predictions live! 🔗 Register Now: https://lnkd.in/gpyiWbJj #ForresterPredictions #DataPrivacy #AICompliance #Trust

Thank you MarTech Series for highlighting our Head of Product, Greg Brunk as a dynamic trailblazer in 2024. Just wait to see what we have in store for 2025 🎉 .