Great insight from our partners at XO Medtech. If you are a MedTech innovator, make sure to follow them!
How you’re doing it > what you’re doing. Like it or not, this is the new reality. Having a great product isn’t enough. So what wins? Our attention spans are shrinking and there’s never been more noise. Innovation velocity continues to accelerate, driving more competition. And strategies that worked 7 years ago will flop in today’s market. It’s all about execution, strategy, culture, and brand. People romanticize ideas and product - “I wish I would’ve thought of that!” Product excellence is paramount, but a great product is just a ticket to the race. How you run the race puts you on the podium. It takes reps, training, and focus. Train your innovation muscles and execute better inside XO Medtech. Subscribe to the free 5 day educational email course. Link in comments below. #execution #innovation #brand #culture #strategy #medtech