MarketMuse

Exciting news! 📰 MarketMuse has entered a definitive agreement to be acquired by Siteimprove ✨ We’re thrilled to combine our industry-leading capabilities and will offer an all-in-one solution for content strategy, SEO, and marketing performance. Our goal has always been to help organizations improve their topical authority and content quality – joining Siteimprove means we can help our customers improve the entire content lifecycle and marketing funnel in one platform. From MarketMuse Co-founder and Chief Strategy Officer, Jeff Coyle:  “This acquisition accelerates our mission to bridge the gap between SEO and content. As a part of Siteimprove, we now have an exciting opportunity to welcome the new era of search by delivering a market first solution that ensures SEO best practices are embedded throughout the content lifecycle, not just applied after content’s published.” Learn more about what you can expect: https://bit.ly/4gU3AYa

My 2024 professional highlight has been working with the amazing people at Siteimprove in Q4. As the supply of content in the world has become infinite and the definition of content quality evolves, a people-centric software company like Siteimprove *is* the future of the Content Lifecycle. MarketMuse

As 2024 comes to a close, we asked Siteimprovers in Copenhagen, London, Minneapolis, and Seattle, "What were your personal and professional highlights this year?" 🙋 From our CEO, Shane Paladin — "You are the foundation of all our success this year, and I’m genuinely grateful for everything you do." Thank you to everyone who has joined us on our journey this year, including our employees, clients, partners, and advisors. Here's to a happy holiday season, and good things to come in 2025 🥂 #ImproveTogether💙

We’re thrilled to share that Siteimprove has been named Optimizely’s 2024 Industry Solution Partner of the Year! 🏆  Together with Optimizely, we’re helping marketers tackle their toughest challenges with powerful data-driven solutions. From enhancing accessibility to optimizing SEO and content quality, our partnership empowers brands to create stellar digital experiences that drive business impact.  THANK YOU to Optimizely for this honor and for collaborating with us to make marketers’ lives easier, smarter, and more effective.  Curious to see what our award-winning partnership can do for your business? Learn more here 👉 https://lnkd.in/gWFxqXBx

Are you getting the most out of your links? 🔗 #WebTipTuesday With MarketMuse by Siteimprove, you can be sure that you're linking the right way, across your whole website with automated checkers and manual testing! 🎥 Stephen Jeske

1) Get predictive with your content strategy. 2) Focus on differentiation. 3) Respect your website visitors by providing high-quality content worth their time—never settle for content you wouldn’t want to read yourself. Siteimprove MarketMuse

🎥 Hear from Siteimprove Head of Strategy (and MarketMuse Co-Founder) Jeff Coyle as he shares what makes MarketMuse a game changer for content optimization. With MarketMuse, you’ll know exactly what to write, what to update, and how much effort it takes to get results. Predictive content creation at its finest! Missed our webinar on how MarketMuse transformed Siteimprove's offerings? Catch the full session on-demand here 👉 https://direc.to/mXwZ

Stop optimizing your way into sameness 🛑 Copying your competitor's content strategy won’t help your content rank on search. When a visitor lands on your page and sees the same ideas they’ve already read elsewhere, what happens? They leave. Fast. Google notices that lack of engagement, and your rankings suffer. 📉 Instead, use SERP analysis tools like MarketMuse by Siteimprove to understand your competition—not to mimic them, but to stand out. Differentiate your content. Deliver unique value. How do you ensure your content stands out and ranks on SERPs? Drop your best tips in the comments 🗣️ #WebTipTuesday #ImproveTogether🔵 Stephen Jeske Eric Carlson

📣 "The more education that we can get into the market that inappropriate use of #AI has the potential to take something as fragile as brand style, tone, voice, and authenticity, and destroy it, [the better]. So how can you bring your unique experience and differentiation?" MarketMuse co-founder Jeff Coyle chimes in on this Content Marketing Institute video describing how AI will impact content marketing in 2025. 💡 Drop a comment to give your opinion about how AI will re-shape marketing in the future ✍️ Brian Piper, Zontee Hou, Jim Sterne, Pam Didner, Ben Worthen, Ann Gynn, Yvonne Pearson, Amanda Subler

Great case study for our Ads product offering! Siteimprove