Want people to buy sustainable products? Show their lower environmental costs, suggests new research by Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin. Learn more: https://lnkd.in/d-Ncznej
About us
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Editors Editors-in-Chief: Aparna Labroo Northwestern University, IL, USA Natalie Mizik University of Washington, WA, USA Russell Winer New York University, NY, USA
- Website
-
https://www.springer.com/journal/11002
External link for Marketing Letters
- Industry
- Education Administration Programs
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Educational
- Specialties
- marketing, academic journal, publishing, and research
Locations
-
Primary
Get directions
New York, US
Employees at Marketing Letters
Updates
-
Life insurance ads work better when highlighting future benefits rather than immediate protection, find Simon Blanchard & Remi Trudel in new research. Read more: https://lnkd.in/desNUZEh
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults - Marketing Letters
link.springer.com
-
Meaningful experiences require longer minimum time investments than pleasurable ones to feel satisfying, finds new research by Erin Percival Carter, Ph.D., Lawrence Williams & Nick Light. Learn more: https://lnkd.in/drAra_K8
Consumers’ minimum time investments in meaningful consumption - Marketing Letters
link.springer.com
-
Prof. Dr. Jana Gross & Renaud Lunardo find emotional emojis drive deeper engagement for narcissistic Instagram content than hashtags. Learn more: https://lnkd.in/djSCq-U5
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram - Marketing Letters
link.springer.com
-
New research links payment method pain to reduced variety-seeking - cash payments make consumers less likely to try variety than cards, find Huang Liang, Rafay Siddiqui & Pocheptsova Ghosh. Read the paper: https://lnkd.in/ddQRtipU
More of the same: Painful payment methods decrease variety seeking - Marketing Letters
link.springer.com
-
Research by Kristen Ferguson & Kelly Herd reveals creative activities make sensitive purchases less embarrassing through increased acceptance of norm violations. Read the study: https://lnkd.in/d-9M49HX
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment - Marketing Letters
link.springer.com
-
Advertisements emphasizing brand longevity are more effective when framed concretely rather than abstractly, according to research by Mohamed Didi Alaoui , Fabien Pecot, Altaf Merchant, Ph.D. & Mathieu KACHA. https://lnkd.in/gUg94kAU
Step back in time! A construal level perspective on advertisements using brand longevity cues - Marketing Letters
link.springer.com
-
Anish Nagpal, Adwait Khare & Mehdi T. Hossain find time pressure increases motivation when people are closer to achieving their goals. https://lnkd.in/gNHhbV49
Continued goal pursuit in time-bound goals - Marketing Letters
link.springer.com
-
Aleksandra Kovacheva, Cait Lamberton & Eugenia Wu find hosts report greater retrospective enjoyment of events than guests, despite preferring guest roles beforehand. https://lnkd.in/g6WbeCh6
Should it be my party? Consumer roles in joint experiences - Marketing Letters
link.springer.com
-
Caffeine's impact on consumer choice attraction effect varies with dose and decision context. Read the paper by Michael Canty , Felix Lang, Susanne Adler, Marcel Lichters & Marko Sarstedt: https://lnkd.in/g9zDvdFj
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes - Marketing Letters
link.springer.com