Marketing Happy Hour

If you want to... 🎙 recommend a podcast guest 🤝 talk about a paid partnership opportunity ✍️ pitch us a story for an upcoming post 💻 inquire about our career + marketing consulting services 🫶 send a general message Click here to connect with us: https://lnkd.in/gB_KVqcg + Keep up with our co-hosts Cassie Tucker + Erica Spitzley on LinkedIn! #MarketingHappyHour #marketingpodcast #businesspodcast #podcast #marketingstrategy #marketingconsultant #marketing101 #marketingadvice

How to get your “shot” in 2025, approach social media strategies for your brand(s), and use AI in an effective way! ⬇️ In the last episode of 2024, I sit down with Avery Akkineni Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her own personal journey. 🎧 Listen now via your favorite podcast platform -or- via the link below!

📲 We often make social media content for ourselves and that doesn't always work. Why? Because we're not always the audience for our content--and that's okay. Rachel Lewis of Lonely Planet joins me to share her strategies for targeting social media content effectively and validating your audience on this week's episode! More Key Episode Takeaways: // Social Media Non-Negotiables: Rachel’s top principles for impactful content creation. // Future Trends: Predictions for the content formats and strategies that will thrive in 2025. // Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing. // Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely. 🎧 Listen now via the link in the comments or your favorite podcast platform!

Grace Tully ( PayPal ) spills the tea on her effective *warm* outreach process for landing a discovery call or interview. 📧 In the latest episode of the podcast, she also shares: // Social Media Reboots: Insights into the goals, challenges, and opportunities of revamping social media for a legacy fintech brand. // Surprise and Delight: The power of creative, customer-centric content and how to measure its impact. // Balancing Side Hustles and Full-Time Roles: Practical advice for managing time, expectations, and priorities when juggling multiple commitments. // Content That Converts: The questions brands need to ask themselves to create meaningful and effective social media content. // Trends for 2025: The social media strategies and shifts that Grace is most excited to embrace in the year ahead. 🎧 Listen now via your favorite podcast platform!

Shopping for a marketer or entrepreneur in your life? 🎁🎄 The 2024 Marketing Happy Hour Gift Guide is HERE--featuring top picks for remote workers, book lovers, aspiring business owners, happy hour fans, and more! https://lnkd.in/eKUNFubc Some brands you will find inside the guide: OBSBOT Logitech Notion De Soi Tip Top Proper Cocktails BERO Books by: Marty Neumeier, Don Hahn + Will Guidara Alo Yoga ŌURA Cymbiotika What's on your wish list this year?

🎙️ How do you gain experience when pivoting industries or just starting out? Swipe to learn just a few of my recommended strategies after facing several career pivots over the years: in-house marketing > agency work > building my own business In this special Thanksgiving episode, I’m answering this question (and many more!) while reflecting on what I’m most grateful for this season. Tune in via your favorite podcast platform! Happy Thanksgiving!

🎙 NEW Episode: How to Build a Purpose-Driven Brand in a Growing Market w/ Jackie Widmann of BERO (founded by Tom Holland) Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz (including branded events in NYC). Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond. Listen now via the link in the comments! 🍻

🎙 NEW Episode: The Dos and Don’ts of Influencer Marketing Success (+ holiday planning strategies) This week, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters to discuss data-driven campaigns, what's ahead in 2025, holiday planning, and career. Key Highlights: // Tips for creating influencer campaigns that *actually* resonate with audiences // Behind-the-scenes of Urban Outfitters’ UO Live and how influencers play a key role in experiential // What to know for 2025 and beyond in influencer marketing // Taylor’s top advice for "balance" in career Watch or listen now: https://lnkd.in/eCzK9WD4

New cover loading 👀 MHH 2.0 is here—thank you so much for the love and support, going into this next chapter! We’re going to have some fun… Catch yesterday's episode for the full brand update--link in comments!

A bittersweet update from Erica Spitzley 🤍 Listen to today's podcast episode for more! ...and stay tuned for a new era of Marketing Happy Hour, launching this Thursday.