Marketing Tech Outlook

Live Group has been recognized as one of the Top Event Management Service in UK by Marketing Tech Outlook. Live Group is a leading event planning company with a 50-year history. It uses data-driven insights to create personalised and engaging events. Its Audience DNA tool helps them understand their clients’ audiences on a deeper level, ensuring that events resonate and drive results. Live Group is committed to innovation and pushing the boundaries of the event industry. “We’re excited about the launch of Envoku, a new platform that brings together all our expertise, AudienceDNA insights and cutting-edge technology into one unified, comprehensive solution,” says Toby Lewis, CEO The article will also be featured in the forthcoming special print edition of Event Management 2024. Read More : https://lnkd.in/gftsVJ-u #AudienceEngagement #EventInnovation #EngagingExperiences #EventInsights #CreativeEvents #ExperientialEvents

The Strategic Advantage Of Proprietary Ecosystem Platforms In today's rapidly evolving digital landscape, the concept of a proprietary ecosystem platform provider has emerged as a powerful driver of innovation, offering businesses unique, highly integrated, and scalable solutions. Read More : https://lnkd.in/g59tzE-9 #ProprietaryEcosystems #DigitalTransformation #BusinessInnovation #TechEcosystems #DigitalStrategy

Kelferd Hor, CITP, CP, Vice President, Squad Lead of Investors Digital Experience, RHB Banking Group Contributed an article "Navigating the Future of Digital Banking" “The key to effectively balancing personalization and automation in digital banking lies in understanding customers’ needs while leveraging automation to streamline cumbersome processes.” says Kelferd Hor Read More : https://lnkd.in/gVSg86PA #DigitalBanking #FintechInnovation #BankingTechnology #BankingTransformation #DigitalTransformation #MobileBanking

Japan Airlines elevates global visual identity with Jellyfish Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets Read More : https://lnkd.in/gJNfqEmY #DigitalMarketing #BrandIdentity #AviationMarketing #GlobalMarketing #BrandTransformation #InternationalBranding #CreativeStrategy

Raare Solutions LLC has been recognized as the Proprietary Ecosystem Platform Company Of The Year by Marketing Tech Outlook. The unique aspect of Raare Solutions is its focus on operational customer relationship management (CRM), which involves the design, execution and support of CRM and marketing platforms. It specializes in campaign orchestration, email execution and analytics within this realm. Raare Solutions is distinguished by its track record of handling valuable customer data. “We recruit seasoned professionals with a track record of managing sophisticated and large-scale campaign operations, domestically and internationally, and adopt a disciplined process that upholds dignity and fosters a workforce that is passionate and results-driven,” says Poulsen. Read More : https://lnkd.in/g3Pd_yww #CampaignOrchestration #EmailMarketing #CustomerEngagement #CustomerInsights #MarketingAutomation #PersonalizedMarketing

Ansira has been recognized as the Proprietary Ecosystem Platform Company Of The Year by Marketing Tech Outlook. Ansira has positioned itself as a leading provider of proprietary technology and strategic services aimed at streamlining operations and driving performance across distributed ecosystems. The company focuses on ecosystem enablement and helps global companies synchronize their marketing efforts. “At the core of our value proposition is our proprietary technology platform, which addresses some of the most pressing challenges enterprises face when managing partner marketing ecosystems,” says Tibbitt. Read More : https://lnkd.in/gSE7xDMe #EcosystemEnablement #MarketingPerformance #DistributedEcosystems #BusinessOptimization #GlobalMarketing

Fiona Corsie, Head of Marketing & eCommerce (AU/NZ) at Bunzl Australia & New Zealand Contributed an article "Generative AI - Friend or Foe?" " In these days of the great attrition, where labour force shortages and job switching is a recurring issue, a responsive low-cost tool that provides a productivity boost offers a real competitive advantage " says Fiona Corsie Read More : https://lnkd.in/dFFbSRXV #DigitalTransformation #CyberSecurity #AIRegulation #MarketingAI

Vivastream has been recognized as one of the Top Event Data Analytics Solution Company of The Year by Marketing Tech Outlook. Vivastream has become an indispensable solution for their clients, contributing enormously to the success of event marketers and account and sales teams. No longer do these key stakeholders have to sift through piles of spreadsheets, trying to reconcile and interpret numerous, disparate sets of data. Vivastream makes event data actionable that reveals critical, actionable insights about attendee engagement. "The Vivastream platform aggregates and normalizes data regardless of its source and performs a truly holistic analysis." says Nick Fugaro, CEO Read More : https://lnkd.in/e5HVc4kn #ActionableInsights #EventMarketing #AttendeeEngagement #CustomerEngagement #MarketingTechnology #EventIntelligence

Gareth Mellor, Marketing Director, Uk & Eu, Kobalt Music Group Contributed an article "Agile Marketing: Borrowing More than Buzzwords from Tech" Read More : https://lnkd.in/gzybsmFi #MarketingInnovation #MarketingTransformation #DigitalMarketing #MarketingEfficiency #AgileFramework

Speedeon has been recognized as one of the Top Direct Mailing Services provider by Marketing Tech Outlook. Speedeon Data is a leading-edge direct marketing and data services company that has developed a consumer intelligence platform for marketers to get a 360-degree view of their audience and successfully execute their marketing campaigns. “Whether for email, direct mail, or digital formats, a marketer can independently and efficiently create personalized offers at an unprecedented pace with Speedeon’s data and the AudienceMaker platform,” says Gerard Daher, CEO of Speedeon Data. The article will also be featured in the forthcoming special print edition of Direct Mailing 2024. Read More : https://lnkd.in/gj3EDDvi #DirectMarketing #ConsumerIntelligence #MarketingCampaigns #TargetedMarketing #CustomerEngagement