Magnolia Media Group

We're grateful for our incredible clients, team and each member of our community who makes what we do so meaningful. Happy Thanksgiving from the MMG team! Wishing you a day full of delicious food and many blessings. 🦃

A pop-up on your homepage can go a long way. ↗️ Make it as easy as possible for people to give during your end of year fundraising campaign — and to make it more engaging, update it as you get closer and closer to your goal.

Thank you!! We're nominated for Best of Gwinnett in the Marketing Firms category, and we'd be so grateful if you voted for us. Visit https://ow.ly/XPnZ50UcZTf. to cast your vote. 💙

No one want wants to be on a sinking ship — or fund one! Urgent giving appeals can be successful, but desperate ones aren't. We encourage our clients to steer away from asks such as "Help us keep the lights on!" or "We need you to keep our doors open!". Why? These statement might be true, but donors want to know that their gifts will have a lasting impact. Short-term goals like these can cause concerns with donors about your organization's stewardship. Instead, focus on how their gift will help the people you serve. Make your asks client-or-cause-focused like "X amount will provide X meals to local families in need" or "Your donations will directly support moms and kids struggling with homelessness."

Afraid to ask for a recurring donation? Don't be! Around 12% of recurring donors begin on Giving Tuesday — so you have your open door to ask. But remember: Everyone wants to make a real difference, share how giving on a recurring basis specifically empowers your mission. For example: • "Our goal this year is to maintain 100 clean streets throughout Chicago — each monthly gift of $50 provides the resources to clean one." • "$100 a month provides an hour of weekly tutoring to one of the 48 children we serve who are struggling in school." • "Your recurring gift of $25 helps us invest in new church partnerships, allowing us to share the Gospel in a new city, state or region."

Common courtesy goes a long way, and a simple "please" and "thank you" can make a big difference for your donors. We suggest a "thank you sandwich" — especially around Thanksgiving! Spend some time telling your supporters how grateful you are for them and share real examples of how they are contributing to your cause. Then, tell them about a new way they can help — maybe you want to expand your campus or services. Finally, always end with a heartfelt thank you. ❤️

We're so honored! 🙌 Magnolia Media Group is on the Best of Gwinnett ballot — and we'd really appreciate you voting for us! Cast your vote at https://ow.ly/gRib50U9qGv.

Let's talk about open rate. The average email open rate for nonprofits is around 29%. Our clients' open rates average around 45%. How? Here are a few tips to get you started: 📨 Keep your subject lines short and sweet. Under 9 words is ideal. 📨 Visuals matter. Use at least one photo or graphic per email (or create custom, branded templates like we do). 📨 Buttons are your best friend. Include at least one call to action and link.

Giving Tuesday is not just about financial contributions — 85% of participants take part in other forms of giving, such as volunteering or advocating for causes. Use this time of global "good doing" to make a connection with potential volunteers and partners. Put together a few calls to action via email or social that encourage giving outside of monetary contributions.

While highly saturated, participating in Giving Tuesday is a no-brainer for nonprofits. Here are a few ideas to set you apart: ⚪ Start with gratitude. Recognize your donors' past support. ⚪ Share a compelling story, preferably one that's client-focused. ⚪ Be specific. Share a goal for these donations (e.g., if you're a food bank, buying a new freezer).