M3 MI

For the first time ever, the industry’s most comprehensive health consumers dataset, the MARS Consumer Health study, is now available in a visual dashboard! This new dashboard provides healthcare marketers with: - Various audience filters to define your patients or caregivers - Access to comprehensive, curated data organized into categories like Patients as People, Caregivers, Media Consumption, and much more - Exportable presentation-ready visuals for PowerPoint and PDF   To learn more about our newest offering contact us at https://lnkd.in/eN4s5bWc

Happy Thanksgiving! As we reflect on this season of gratitude, we are thankful for our amazing clients, partners, and team members who inspire us daily. Wishing you a safe and happy Thanksgiving! Here’s to a holiday filled with joy, connection, and wonderful memories.

We’re proud to announce a new strategic partnership with MedFuse, a leader in healthcare data technology, which will help clients more precisely define and understand their specific target audiences when working with M3 MI research. In the initial phase of our partnership, select MedFuse real-world data, including prescribing, diagnosis, and procedure data, has been appended to our syndicated omnichannel preference and usage studies at a respondent level and will be updated throughout the year. Learn more about the partnership > https://hubs.ly/Q02ZbrZ_0

Attention Healthcare Marketers! Are you looking for actionable insights to better connect with HCPs and patients? Look no further! We’ve just launched our new Insights section on our website, https://hubs.ly/Q02YLv3V0. Explore our latest reports, blogs, articles, whitepapers, and study insights - at no cost! Stay informed and ahead of the curve. Visit us today: https://hubs.ly/Q02YLtZb0

Our recent report with Republica Havas Health draws on insights from our MARS Consumer Health Study to explore the healthcare experiences of over 23,000 multicultural patients. The report identifies significant barriers and health-related behaviors, providing the industry with actionable insights to improve marketing and educational strategies for health conditions that are more prevalent across underserved communities. Findings reveal that multicultural patients are more likely to trust pharmaceutical companies that advertise and value point-of-care materials - insights that can help professionals enhance engagement and outcomes across diverse communities. Discover other findings from the report by downloading the whitepaper >https://hubs.ly/Q02XJkX30 #MulticulturalHealth #Equity #PatientJourney #MarketResearch #M3MI

M3 MI recently collaborated with Republica Havas Health to accelerate meaningful solutions for healthcare disparities impacting multicultural communities, now representing two-fifths of the total U.S. population, with the new whitepaper: Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies. This comprehensive report explores key barriers, such as 47% of multicultural respondents only seek healthcare if they are sick or injured, and drivers to help healthcare professionals and marketers better navigate this unique and complex patient journey.    Learn more by downloading the full whitepaper > https://hubs.ly/Q02Xc4jG0 #MulticulturalHealth #Equity #PatientJourney #MarketResearch #M3MI

The 2024 Doctors As Consumers study includes data from 2,238 physician respondents across 23 specialties. The study includes: - New data on the types of podcasts regularly listened to, and actions taken after listening to them - Streaming TV usage by dayparts and top subscription services watched - Non-professional content that physicians regularly research, follow, or read about online, and so much more! For access to this study or to learn more about our portfolio of Professional Health studies, contact us > https://hubs.ly/Q02WPXRr0 #DoctorsasConsumers #MediaHabits #LifestyleActivities #MarketResearch #M3MI

Our recently released 2024 Managed Care Study provides in-depth insights on: - Top concerning managed care issues they face - Actions taken after seeing advertising for drugs, medical products, or professional services - Their focus on digital/virtual channels and mailings/newsletters to stay current on industry developments, and much more For access to this latest study or to learn more about our portfolio of Professional Health studies contact us > https://hubs.ly/Q02Vlwhp0 #ManagedCare #Healthcare #MarketResearch #Managedcareissues #Advertising #Digitalchannels

Our latest Pathology Study allows users to explore pathologists' usage and preferences across 20+ communication channels and 56 individual media properties. It also provides in-depth information on: - Their responsibility/involvement in selecting suppliers/instruments/services - Preferred information they like to receive by channel - New device/procedure adoption policy, and much more For access to this latest study or to learn more about our portfolio of Professional Health studies contact us > https://hubs.ly/Q02V61FK0 #MarketResearch #Pathologists #Healthcare #Preferences #Pathology

The industry’s ONLY syndicated research documenting physicians’ media consumption, lifestyle activities, and attitudes/opinions outside of work is about to be published later this month: the 2024 Doctors as Consumers study. Learn more about accessing this study > https://hubs.ly/Q02Tgj240 #Mediaconsumption #Marketresearch #Doctorsasconsumers