LYSI

In his insightful presentation, Mehdi Naourass, CEO at LYSI, explored the consumer journey, highlighting the distinct data and actions at each stage: awareness, consideration, purchase, retention, and advocacy. He emphasized that AI can significantly enhance this experience, particularly during the consideration phase through personalized recommendations and social proof. Naourass showcased successful strategies from brands like Netflix, Amazon, and Spotify, illustrating how they use AI to predict behaviors and create more personalized experiences. By leveraging data through machine learning, natural language processing, and neuromarketing, companies can unlock creativity and improve customer engagement. Ultimately, the future lies in harnessing unified data to amplify the consumer journey. Content by: BRAND BUILDER MOROCCO #ADS #ADS2024 #AfricanDigitalSummit #GAM

Visionary Leadership in Action Yesterday, at the Digital African Summit in Casablanca, Morocco, our CEO Mehdi Naourass delivered a powerful keynote, highlighting the limitless potential of data-driven creativity and the transformative impact of actionable insights. Mehdi Naourass CEO of Webloo & LYSI explored how AI can enhance the consumer journey, particularly in the consideration phase, through personalized recommendations and social proof. He emphasized that leveraging data and AI can unlock creativity and significantly improve customer engagement. #Africandigitalsummit #AI #Consumerjourmey #Webloo

Very proud to be part of this amazing team. Being part of this journey has been incredibly rewarding. Over this time period, I’ve seen firsthand the dedication, hard work, and collaboration that have fueled the growth and success of LYSI. It’s inspiring to work alongside such talented colleagues and to be part of a company that values innovation and teamwork. I’m excited to see what the future holds for LYSI and I’m grateful to be part of this amazing journey! Here’s to many more years of success 🎉 #2yearAnniversaryofLysi

There are many challenges to building a business but one of the more unique challenges is building a culture that represents your values as a leader, one that scales as your team grows and makes you proud every day you see it represented in the people you work with Two years ago, we at LYSI made a strategic investment to consolidate our dev ops teams in Rabat, Morocco. It was also a tactic recognition of the fact that our attempts to build and nurture a culture within our fast growing company to date had not been successful Fast forward to this week and it was great to be onsite with the team as we celebrated how far we have come in such a short time. Thank you Nairouz 'Nina' Light, fo leading by example and your continued representation of the Lysi culture every day.

Thanks to our amazing partner Syncari for a fun-filled and insightful event. Great networking and a chance to work on our golf game.....definitely one of our memorable ones.

🚀Exciting news! 🚀 We’re incredibly thrilled to introduce Syncari Autonomous Data Management (ADM)! By providing a unified platform for comprehensive data management, centralizing governance, and democratizing access, Syncari ADM is revolutionizing the manner in which we manage data all over the world. This very next-gen Master Data Management (MDM) platform primarily enables real-time decision-making and data-driven insights by bridging the gap between traditional MDM systems and Customer Data Platforms (CDP). Join us in celebrating this pivotal milestone as you witness how, together, we modernize your entreprise 🙏🏻 In light of this launch, we congratulate our friends: Mary Vue and Nate Roybal 🤖 who are building a wonderful community. Lysi will also be there, so be sure to get on the list: https://lnkd.in/eees6Fwe #Syncarinews #SyncariADM #MasterDataManagement #AI #DigitalTransformation #MDM3.0 #DigitalModernization #PartnerExcitement

We're kicking off our Syncari Executive-N-Sync Tour with our partner, LYSI! Hosting will be my colleague, Nate Roybal 🤖, along with friends Ramesh Cooke, and Jim Beavers. You read that right. Our first stop? Denver/Thornton. This isn't your typical event. It's an evening of networking, and learning, plus food & drinks (on us), and... golf. Who will be the champion? Unlike most events, the Executive-N-Sync Tour isn't about sitting back and watching a presentation. It's about active participation: - Network with industry leaders - Strategize your golf game - Enjoy the night with fellow attendees I'll drop the link for invite requests in the comments. Who's ready for the challenge? 🏌♀️ #SyncariTour2024 #DenverThornton 

🌟Internship Opportunity Are you ready to enhance your technical skills and employ your knowledge of programming and software development? Join our enthusiastic team of professionals as we take you on an innovative and collaborative journey in the rapidly changing world of technology. #Apply now by sending your resume to: [email protected] #InternshipOpportunity #TechCareer #TechJobs #LearnToCode

See my article about some of the history behind the adoption of AI, including IBM's Watson, and what is different this time around with Chat GPT.

🍰 Celebrating Saint Valentine's Day at LYSI! 🍰❤️ Because at LYSI, we believe that Saint Valentine extends beyond romantic relationships to encompass a culture of care and appreciation within the work environment. We celebrated love in all its forms with a sweet treat for our team. Nothing compares to cakes to spread some workplace love! ❤️ #WorkplaceCulture #SaintValentine #TeamAppreciation