ListKit

After reviewing 100s of cold DMs, here's the exact framework that's generating responses without destroying your reputation: Most people fail because they blast generic messages hoping something sticks. Instead, we're going to use the "Proof Before Pitch" method. Here's the complete blueprint: 1) Research & Create Phase Before sending any DM, you must: ➝ Find a specific problem or opportunity ➝ Create real value upfront ➝ Have proof ready to share 2) The Perfect DM Structure Here are the exact templates that work: Template A: The Landing Page Offer "Hey [Name], loved your recent YouTube video on the loom video cold email strategy. After watching, I built a one-page landing page that can collect leads using your loom video as a lead magnet. The page is fully designed and ready to go. Mind if I send it over to see if it might be an asset for your marketing?" Why it works: ➝ Shows you actually watched their content ➝ Created something specific to them ➝ Offers immediate value ➝ Easy yes/no decision Template B: The Video Audit "Hey [Name], I was looking to sign up for [Their Product] and noticed two things on your landing page that are likely hurting your conversion rate. I recorded a quick video going over the causes and how to fix them. Mind if I send it over?" Key Point: Don't send this unless you've actually found real issues to fix. Template C: The Content Strategy "Hey [Name], loved your YouTube video on cold DMs - absolute masterclass that made me completely rethink my outreach strategy. I was checking out more videos on your channel and created a list of five video topics that should perform extremely well. I'll make a full script at no charge for your favorite topic if you're open to it." 3) Implementation Rules ➝ Set a daily goal of 5 quality DMs ➝ Only message people you can genuinely help ➝ Do the work upfront before reaching out ➝ Make your offer relevant to their business ➝ Give them an easy yes/no decision 4) Common Mistakes to Avoid Never send: ➝ Generic tool offers ➝ Vague "how can I help" messages ➝ Mass copied templates ➝ Requests that require work from them ➝ Pitches without proof The key principle: Every DM you send either builds or destroys your reputation. There's no middle ground. Aim for 90% response rate on 10 quality DMs rather than 0.9% on 1000 spam messages. You're not just trying to get responses - you're building a network of people who respect your approach and value your expertise. Your reputation is your most valuable asset in this space. Protect it with every message you send.

After scaling our coaching program Client Ascension to 500+ students and $100K+ MRR, here's what I've learned about building a successful coaching program: The biggest mistake coaches make is starting before they've actually done what they're teaching.  Your coaching program must be built on one core principle: Teach what you've actually DONE successfully yourself. Let me break down our approach: → Start with Real Experience:  We didn't just theorize about cold email - we mastered it ourselves first. We built successful agencies using our methods, developed systems that actually worked, and created processes we could teach others. Everything we teach comes from real-world experience. → Focus on Complete Solutions: Most programs fall short by teaching just one piece of the puzzle - either cold email, sales, or operations in isolation. But real business success requires mastering all three: marketing, sales, and fulfillment. We teach the complete system because that's what actually works. → Create Real Systems: Our program isn't just content - it's a comprehensive infrastructure. We've built Business Health Audits for tracking progress, implemented weekly coaching calls for accountability, and developed response handling systems that get results. Our implementation frameworks and community support structures ensure no student falls through the cracks. → Provide Support:  Students get dedicated Success Coaches and access to our expert coaching team. We provide weekly accountability, clear tracking systems, and constant feedback loops to ensure implementation. → Focus on Student Results: We measure our success through our students' achievements. This means tracking case studies, revenue growth, business scaling, and system implementation. Long-term sustainability is our ultimate metric. And that’s really how we've built a strong community where success is the norm, not the exception. Your coaching program is only as good as the results your students get. Don't teach theory. Teach what works.

When I started cold emailing, you could close deals with zero proof. Today, you're fighting 5 agencies on every call. Here's how the top 1% are still winning: Markets get saturated fast. When Andre, Dan and I started cold email 3 years ago, you could hop on a call and sell 10-15 leads per month. No case studies. No guarantees. No fancy sales assets. Now every prospect compares you to 5 other agencies. They judge everything! How do you get leads? How do you build lists? How do you write scripts? It's like buying a car and comparing MPG, interior features, and sunroof options. Let’s take a VA placement agency… You're trying to help everyone, which means you don't know: - Who to pitch - What to pitch - How to pitch I'll give you the exact solution you need. First, look at everyone you can help and pick who you can help the most. Instead of "VA placement for agencies", narrow it to "VA placement for marketing agencies." Now you've solved who to pitch. Next, research becomes simple. Marketing agencies need help with: - Repurposing long-form content into short-form - Posting across channels - Content scripting and edits - Tracking content performance These are the exact things your VA team can handle. Now for the pitch, here's a script that crushes it: "Hey, noticed you're the founder at (company) and posting social media content is probably a big focus We can help you post 100 pieces of content monthly across TikTok, LinkedIn and Instagram with our virtual social media assistant team They'll write scripts, edit videos and post to your socials – you just create content. Open to checking out our team's recent work?" Notice the difference? You frame your VAs as a specialized social media team. Not just random VAs. That's the power of proprietary positioning.

I'm not a perfect CEO. I don't read 50 business books a year. I don't do 5 AM cold plunges. I just do three things: ➝ Build simple systems. ➝ Trust my team completely. ➝ Pay for performance. That's how we built multiple 7-figure businesses. Sometimes the simplest approach works best. You don't need to be extraordinary to build something extraordinary. You just need to be consistent.

I've booked over 1,000 sales calls using my "1-2 Punch" cold email strategy, and I'm going to break down exactly how it works: Here's the #1 mistake I see in cold emails: People write a 4-paragraph manifesto to prospects who've never heard of them. Product features, company history, client logos - the whole nine yards. You're basically screaming "I'M HERE TO SELL YOU!". And once you show all your cards upfront, your follow-ups have no ammo left. Instead, here's how my 1-2 Punch strategy consistently books calls: Round 1: The Jab 👊 Think of this as your feeler email. Keep it intentionally brief and spark curiosity. "Are you looking for more qualified sales calls each month?" "We can book 10 sales calls on your calendar each month on a pay-per-call basis. Interested?" These work because they're easy to reply to and don't feel "salesy". One powerful sentence is all you need to create curiosity. Round 2: The Right Hook 🥊 THIS is where you unleash everything you were tempted to put in email #1. Here's a real example that landed a $45k deal: "The reason for my email the other day is because we can book 10 calls on your calendar each month on a pay-per-call basis with personalized cold emails. We recently did this for [Company X], and they closed $25k in their first month. We guarantee a minimum of 10 qualified appointments, or you don't pay. Our average client sees a 3.2x ROI within 60 days. Would you like to discuss this approach for [Company Name]?" Perfect timing? Send your Jab on Tuesday/Wednesday morning, wait 48 hours, then throw your Right Hook if there's no response. Two more follow-ups max after that. Implementation is simple: Take your current first email, bump it to email #2, and write a short, punchy opener for your new first email. Then watch your numbers climb. Speaking of numbers: My traditional approach got a 2% meeting book rate. The 1-2 Punch method gets 8%. That's a 4x improvement simply by reordering and restructuring your emails. Real talk: This strategy works because you're playing the long game. You get two chances to connect before revealing your full pitch, and you're not coming across as desperate in email #1. Btw, what's your go-to cold email strategy?

Here's the truth about business partnerships that nobody talks about: Not every partnership needs to be an equity split. Early on, we all think equity is the most valuable thing we can offer. But is it? You can sell a vision. Paint a picture of the future. Find people willing to take salary hits now for potential later. Don't rush into giving up equity. But remember - I'd rather have 50% of a $500,000 pie than 100% of a $100,000 pie. The question isn't just about splitting ownership. It's about creating something bigger together than you could alone. What's your take on equity partnerships?

The 3-step cold email framework that's printing calls in 2024: (and will continue to print in 2025) Back when I started, my cold emails looked like novels. Paragraphs of text. Blocky. Hard to read. No one responded. I was about to give up and become a tax accountant (true story). Then I discovered these three principles that changed everything: 1) The Three Second Rule If a prospect can't read your email in 3 seconds, you've already lost them. Your emails shouldn't require any work from the prospect. No thinking. No effort. Example that's working right now: "Hey I noticed you're in charge of (company_name)'s marketing. We can establish you as a leading AI SaaS with demo videos your prospects will WANT to watch. Mind if I send a 2-minute Loom explaining how we do this?" 2) The 2:1 Rule For every ONE thing you say about yourself, say TWO things about them. People are naturally selfish. They care about what you can do for THEIR business. 3) The Loom Video Approach Don't try to close in the cold email. Instead, offer value upfront with a quick video: - Show their website - Point out 3 quick improvements - Offer specific solutions - End with a clear next step This framework helped us:  - Scale ListKit from zero to $100K MRR in 90 days  - Book 1000’s of calls  - Work with 300+ clients at our agency  - Train 500+ students in Client Ascension

Here's the truth about business partnerships that nobody talks about: Not every partnership needs to be an equity split. Early on, we all think equity is the most valuable thing we can offer. But is it? You can sell a vision. Paint a picture of the future. Find people willing to take salary hits now for potential later. Don't rush into giving up equity. But remember - I'd rather have 50% of a $500,000 pie than 100% of a $100,000 pie. The question isn't just about splitting ownership. It's about creating something bigger together than you could alone. What's your take on equity partnerships?

The Trojan horse cold email strategy is PRINTING calls In case you don’t know what the Trojan horse is here’s a short summary: → The Greeks are losing the Trojan War, which has lasted 10 years. → The Greeks build a giant wooden horse and leave it outside the gates of Troy as an offering to Athena, the goddess of war. → The Trojans believe the horse is a symbol of victory and a peace offering to their gods, so they bring it inside the city. → While the Trojans sleep, the Greek warriors emerge from the horse and open the gates to the rest of the Greek army, that has sailed back to Troy. The Greeks destroy the city. “That’s cool but how does this apply to cold email Christian?” The Trojan horse cold email strategy is where you pose as a customer of a brand that checked out their website, email newsletter, etc Then critiquing like a customer, and finally pitching them. Here are a few examples: 1-Email marketing agency pitch: “I was reading your email newsletter today and noticed a few things in your copy that are likely affecting your sales. Mind if I share a quick video explaining further?” 2- SEO agency pitch: “I was interested in buying X but whenever I search up X industry product on Google I wouldn't even see your page. This is likely affecting your sales. Mind if I share a quick video explaining further” 3- Social media marketing agency pitch: "I was engaging with your latest posts on Instagram and noticed that despite having great content, the engagement levels seem lower than expected. This is limiting your brand's ability to generate followers and leads. Mind if I share a quick video explaining further?" What you're simply trying to do here is pose as somebody who checked them out, found a problem they have and want to share a video explaining the problem and how they can fix it. The idea behind this is to grab the prospect’s attention and get them to say yes to a video. Once they watch, get them on a call and close them! Good luck!

How Mohammad used cold email to land a $15,000/mo client (while minimizing his startup costs) A few months ago, Mohammad was like many new email marketing agency owners - trying to grow while keeping costs low and struggling to find reliable client acquisition channels. At first, he tried tackling these challenges alone. As he continued grinding, Mohammad found himself: → Manually building prospect lists one by one → Getting poor-quality leads from existing platforms → Struggling to reach the right e-commerce brands → Wasting time on unqualified prospects He'd tried cold email before, but his manual approach wasn't scalable. The real problem? Mohammad didn't know how much volume was actually needed to get results with cold email in today's market. That's when he discovered ListKit through Daniel Fazio's YouTube channel and immediately got to work: → Had a 1-on-1 call with our leads specialist to dial in his targeting → Learned how to set up his cold email infrastructure properly → Created content videos to pre-sell prospects → Implemented a systematic outreach approach But the biggest shift came from understanding how to scale: 1. Highly targeted lead generation ↳ Used ListKit's advanced filters to find perfect-fit e-commerce brands 2. Content-powered outreach ↳ Created videos explaining key concepts that pre-sold prospects 3. Systematic follow-up ↳ Implemented proper sequences and timing Fast forward just a couple months: → Contacted 2,000 verified e-commerce brands → Generated 10 positive responses → Closed a $1,000 setup + $15,000/month retainer client → Added another $1,200 setup + $500/month consulting client But the numbers don't tell the whole story. Mohammad now has: → A scalable client acquisition system → High-quality leads that match his ideal client profile → Pre-sold prospects who watch his content → Clear path to scaling up volume In Mohammad's words: "The leads were very high quality and I didn't have to manually build lists anymore. ListKit made everything so much easier." Watch the complete interview with Mohammad here: https://lnkd.in/er4w7Wtt