Lifesight

🌟 Mile High Winter Huddle: Building Bonds, Breaking Barriers 🌟 Last week, the Lifesight team came together in Denver for an unforgettable experience—the Mile High Winter Huddle, our very first US offsite! This gathering was all about brainstorming cutting-edge strategies, sharing laughs, building bonds and gearing up for an exciting 2025. 💡 What made this offsite truly special? - Inspiring sessions that redefined how we approach challenges and opportunities in the coming year. - Uniting as a team beyond borders, embracing our shared vision for growth and excellence. - Celebrating Lifesight’s culture of innovation and teamwork in the heart of Denver! A big shoutout to Tobin, Rohit, Rajeev, Saangeeth, Koko, Nate, Angel, Mihail, TJ, Max, Alexander, Sapna, Helena, Avisha & everyone who made this offsite possible — Your energy and creativity will fuel our ambitions as we head into 2025. 🥂 Here’s to setting new benchmarks and achieving greater heights together! 🚀 #Lifesight #TeamLifesight #MileHighWinterHuddle #UnifiedMarketing #Teamwork #DenverVibes #2025Goals #borderlessculture #onelifesight

We recently spoke with Taylor Cruz, Senior Consultant at BlastX Consulting, about why agencies must update their measurement tool stack.
 When asked about measuring the success of their client’s marketing campaigns, Taylor highlighted a critical insight:
 "𝗪𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀' 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝘁𝗼 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗰𝗼𝘀𝘁 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘁𝗼𝗼𝗹𝘀, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗯𝗲𝘆𝗼𝗻𝗱 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗰𝗹𝗶𝗰𝗸𝘀. 𝗧𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝘀 𝘂𝘀 𝘁𝗿𝗮𝗰𝗸 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗹𝗶𝗸𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀."
 💡The message is clear: 

 Traditional metrics aren't enough anymore. Agencies must evolve their measurement stack to make smarter campaign decisions and get comprehensive ROI insights. #lifesight #marketingmeasurement #marketinganalytics #marketingmetrics #marketingroi

𝟳𝟴% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗹𝗮𝗰𝗸 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱 𝗲𝗳𝗳𝗲𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁.🤔 Here’s a case study that might change your perspective: A global e-commerce client was investing heavily in multiple channels, but couldn't pinpoint which combinations were driving incremental growth. Their TV ads seemed effective, but how did they interact with their social media campaigns? Here's how they transformed their approach: 1️⃣ Implemented MMM 2️⃣ Quantified individual channel impact AND synergies 3️⃣ Identified powerful channel combinations & interaction effects between different channels 4️⃣ Optimized budget allocation based on combined effects 5️⃣ Continuously updated models to capture evolving dynamics The result? 𝗔 𝟵𝟯% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜. They also realized that their digital and traditional media synergies alone drove an additional $12M in revenue. Swipe through to see their journey from siloed channels to synergistic success. 👇 #lifesight #marketingmeasurement #ecommerce #marketingmixmodeling #marketinganalytics #marketingtool #marketingroi

🚀 Get Ready for BFCM 2024 Predictions! 🚀
 Join us for an exclusive panel discussion where top industry experts will reveal their predictions for BFCM 2024— what’s next, what’s changing, and what to expect in terms of marketing performance and measurement during the biggest sales event of the year.
 𝗞𝗲𝘆 𝗧𝗼𝗽𝗶𝗰𝘀: ✔️ Expert predictions on BFCM marketing performance trends ✔️ Data operationalization strategies for post-BFCM success ✔️ Insights to create a robust measurement plan for 2025 
 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝘀: 1. Carolyn Bao – GTM Expert, Growth Evangelist at AppsFlyer, & LinkedIn’s Top Marketing Analytics Voice. 2. Wendy Sun, Ph.D. – Director of Data Science at Walmart 3. Rohit Maheswaran– Co-founder of Lifesight 
 📅 When: 𝟮𝟲𝘁𝗵 𝗼𝗳 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿, 𝟭𝟬:𝟬𝟬 𝗔𝗠 𝗘𝗗𝗧
 Click below to register and prepare for BFCM with insights from the best in the business! 📈 #lifesight #bfcm #bfcm2024 #paneldiscussion #expertdiscussion

Join Wendy Sun, Ph.D., Director of Data Science at Walmart, as she shares insider perspectives on retail media ecosystem trends that will shape BFCM 2024. Get exclusive insights from an expert who drives data strategy for one of the world's largest retail brands on: ✔️ Analyzing consumer behavior and real-time data aggregation during BFCM ✔️ Leveraging BFCM insights to drive post-purchase engagement and retention in Q1 ✔️ Operationalizing BFCM data to streamline real-time insights and improve future planning 📅 When: 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟲, 𝟭𝟬:𝟬𝟬 𝗔𝗠 𝗘𝗗𝗧 Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024

We've seen CMOs proudly present skyrocketing ROAS and engagement rates. But, let's be realistic - the CFOs don’t understand marketing, so they sit scratching their heads. They’re left wondering why these metrics are not translating to real revenue. It’s like measuring a restaurant’s success: The CMO is interested in telling the CFO how many people saw the menu. BUT, The CFO wants to know how many people ordered food after looking at the menu. You need to focus on business outcomes. That’s why we always tell our CMO friends to focus on a unified measurement approach. Because it bridges the gap between the marketing activities and revenues. How do you do that? ---------------------------------- Instead of looking at total conversions of sales, you measure: 1/ Additional conversions each channel generates We've worked with a retail brand where the CMO thought their targeting campaigns were crushing it. That was until our incrementality testing revealed that most of those conversions were people who would have purchased anyway. 2/ Use Marketing Mix Modeling (MMM) It helps you understand how different channels interact. Why? Because the magic happens in the mix and not the individual channels itself. 3/ Measure customer lifetime value Look at your customer lifetime value by channel. A channel might have a high cost of customer acquisition, but if it brings customers with a high lifetime value, it's a valuable investment. 4/ Measure Marginal Return on Ad Spend or MROAS MROAS tells you exactly how much additional revenue you're going to get for every extra dollar spent. These metrics help your CFO understand what you’re trying to do. ---------------------------------- Remember: Effective marketing isn't about spending more, it's about spending smart.

High sales during BFCM don’t always mean high profits. Many brands face challenges balancing growth and profitability during this crucial season. Join Rohit Maheswaran, Co-founder & Chief Product Officer at Lifesight, for an expert-led panel discussion where he’ll reveal the: ✔️ Strategies for sustainable success ✔️ BFCM 2024’s marketing performance trends ✔️ Data operationalization strategies for post-BFCM success ✔️ Insights to create a robust measurement plan for 2025 📅 When: November 26, 10:00 AM EDT Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024

Join Carolyn Bao, Growth Evangelist at AppsFlyer, as she reveals game-changing mobile commerce trends and predictions that will shape BFCM 2024. Get exclusive insights on: ✔️ The massive shift in iOS vs Android shopping behaviors ✔️ Importance of leveraging BFCM performance insights for Q1 planning ✔️ How to leverage zero-party & first-party data in a privacy-first world ✔️ Strategies for connecting BFCM performance to long-term outcomes 📅 When: November 26, 10:00 AM EDT Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024

In our latest exploration of why agencies need to update their measurement tool stack, we caught up with Lital Castel from Moburst - Growth Done Right, to understand the shifting landscape of marketing analytics.
 Here's what we asked: "How do you see agency marketing measurement evolving over the next 1-2 years, and how could this impact client retention or acquisition?"
 Her perspective is eye-opening 👇 "𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘂𝘀𝗲𝗿-𝗹𝗲𝘃𝗲𝗹 𝗱𝗮𝘁𝗮. 𝗧𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗮𝗱𝗼𝗽𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗮𝗻𝗱 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝘄𝗶𝗹𝗹 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁."
 Key takeaway: Agencies that invest in advanced measurement tools and analytics capabilities now, will have a competitive edge in retaining existing clients and attracting new ones.
 Are you updating your measurement stack for 2025? #lifesight #marketingmeasurement #marketinganalytics ##marketingtools

Just 1 week to go! 🎉 Don’t miss this exclusive panel discussion featuring top industry leaders sharing their expert predictions for BFCM 2024. 𝗞𝗲𝘆 𝗧𝗼𝗽𝗶𝗰𝘀: ✔️ Expert predictions on BFCM marketing performance trends ✔️ Data operationalization strategies for post-BFCM success ✔️ Insights to create a robust measurement plan for 2025 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝘀: 1. Carolyn Bao: GTM Expert, AppsFlyer & LinkedIn's Top Marketing Analytics Voice 2. Wendy Sun, Ph.D.: Director of Data Science, Walmart 3. Rohit Maheswaran: Co-founder, Lifesight 📅 When: November 26, 10:00 AM EDT 👉 Register now to secure your spot: https://lnkd.in/gXCQP8jg #lifesight #bfcm #bfcm2024 #paneldiscussion #expertdiscussion #marketingmeasurement