Excited to launch our Startup Spotlight series!! Every week, we're sharing a founding team we partnered with to raise from everyday angels on Play Money. 🤝 We're kicking it off with Larissa Licha and Kendra (Kenny) Wilkins from Joyn, where they're building the productized source of truth for customer-facing teams. Check out why we partnered with them and what our angels had to say below. 👇
Play Money!
Financial Services
Build your dream startup portfolio without making an investing a full-time job.
About us
Build your dream startup portfolio without making investing a full-time job. We've paired curated startup deal flow -- backed by the most inspiring new fund managers - with an experience that feels more like shopping than investing.
- Website
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https://letsplaymoney.com
External link for Play Money!
- Industry
- Financial Services
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2023
Employees at Play Money!
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Cheryl Kellond 💎
Taylor-Swifting the Angel economy. Putting $10B of permissionless capital in motion at Play Money. Firing up a truckload of female badassery on the…
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Jill Soley
Product-builder, Marketer, Author #BeyondProduct, Angel, Mom (not in that order). Re-inventing early-stage capital @PlayMoney.
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Matt Cook
Hardware, Software, SaaS & Services Executive / Sales / Channels / Alliances / Explorer / Fitness Enthusiast
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Illia Nechyporenko
Lead Engineer - PlayMoney
Updates
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Play Money! reposted this
We just locked in our first $500K SPV on Play Money!. I didn't see that coming 30 days ago. Not a bad way to head into 2025. (Also, my team just won the Heisman!)
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Play Money! reposted this
I thought I was going to post that we hit $750K AUA on Play Money! -- with the investment taking us over the top an angel check into us... ..but instead we are at $825K. It's an end of year angel investing flurry. First $1M in sight! 🤑
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Play Money! reposted this
I thought I was going to post that we hit $750K AUA on Play Money! -- with the investment taking us over the top an angel check into us... ..but instead we are at $825K. It's an end of year angel investing flurry. First $1M in sight! 🤑
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Play Money! reposted this
So the 'angel investing as retail therapy' pipeline hasn't stopped. Our Thursday Deal Drop email on Play Money! had a 👀 72% open rate?!?! The company? Their solution helps customers increase ROI from serving their highest utilizers: people experiencing homelessness. Their customers are insurance companies and hospitals. They are at $1M ARR, have contracts that will 4x their business over the next 6 months, and have a clear story on how they get to $100M in ARR. ______________ 👋🏽 I'm Cheryl. If you're an aspiring angel or should-be syndicate lead but don't have time to make investing a full-time job, you are going to love Play Money.
Taylor-Swifting the Angel economy. Putting $10B of permissionless capital in motion at Play Money. Firing up a truckload of female badassery on the side. 3x Founder, 3x Ironman, 4x Mom. I like my 🥃 neat.
Ok, so 'stress shopping for startups' is officially a thing today on Play Money! Came back from walking the dog and $1500, $2500, $20K. Angel checks are flying everywhere today. 🤑 Retail therapy with an upside is such a flex.
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Play Money! reposted this
Sometimes you meet a founder with such deep founder-market fit it you know you have to invest.... In Q2 we launched our MVP of Play Money to address a growing gap we saw in the early-stage funding market. Great founders and funders come from everywhere (h/t Hustle Fund), but the tech platforms to support them finding each other haven't kept up. It feels like Where’s Waldo out there — for investors and for entrepreneurs. The inefficiency is inexcusable. And actually downright cringe. 😬 But also…. I was meeting clutch “born-to-build-it founders” with huge visions and traction. I wanted to give them a boost beyond my baby check. Michael Haddix Jr from Scout (Techstars '23) was one of those founders. He’s got mad credentials, and a personal story will take your breath away. You can measure his hustle in regional jet miles to P4 college towns, and in the who’s who of pro athletes on his cap table. Scout was our first breakthrough deal on Play Money. Now that we are a check or two away from $750K AUA (!!), it felt like a great time to shout-out this OG fan favorite. There's more where this came from. ____________ 👋🏽 I'm Cheryl. If you're an aspiring #angel or should-be syndicate lead but don't have time to make investing a full-time job, you are going to love what we’ve built at Play Money!
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Play Money! reposted this
Someone said this to me recently and i can’t stop thinking about it: “Only invest in business that could NOT have been built 10 years ago.” Reframes how you think about regulatory, taste, and mostly technology and product vision. ….though my first reaction was “I’d reduce that window to 5 years”.
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Play Money! reposted this
So the 'angel investing as retail therapy' pipeline hasn't stopped. Our Thursday Deal Drop email on Play Money! had a 👀 72% open rate?!?! The company? Their solution helps customers increase ROI from serving their highest utilizers: people experiencing homelessness. Their customers are insurance companies and hospitals. They are at $1M ARR, have contracts that will 4x their business over the next 6 months, and have a clear story on how they get to $100M in ARR. ______________ 👋🏽 I'm Cheryl. If you're an aspiring angel or should-be syndicate lead but don't have time to make investing a full-time job, you are going to love Play Money.
Taylor-Swifting the Angel economy. Putting $10B of permissionless capital in motion at Play Money. Firing up a truckload of female badassery on the side. 3x Founder, 3x Ironman, 4x Mom. I like my 🥃 neat.
Ok, so 'stress shopping for startups' is officially a thing today on Play Money! Came back from walking the dog and $1500, $2500, $20K. Angel checks are flying everywhere today. 🤑 Retail therapy with an upside is such a flex.
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Play Money! reposted this
🌟 Looking to make a difference with your investments? 🌟 Join us for an empowering webinar on how angel investing can be a powerful tool for positive change! 🌍💸 ✨ As an SEC advisor and author of *Do Good While Doing Well*, I will explore how you can align your financial portfolio with your values by investing in startups addressing social and environmental challenges. Learn how to make an impact while potentially gaining financial and emotional rewards. ✨ Cheryl Kellond 💎, CEO of Play Money!, will introduce this innovative platform, making angel investing accessible and community-driven. Whether you're experienced or a beginner, Play Money offers curated deal flow and educational resources to help you build a diversified, impactful portfolio. 📅 Don’t miss out on this opportunity to learn, grow, and invest with purpose! This is your chance to see how your investments can make a difference. Registration link in the comments. Sue Bevan BaggottLaura Nix GersonSilvia Mah PhD, MBACatherine GrayAmy JacobsCynthia Beiler, MBALeslie KincheloePaula D. Kranz #AngelInvesting #ImpactInvesting #DoGoodWhileDoingWell #PlayMoney #InvestForChange
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Play Money! reposted this
🌟 Looking to make a difference with your investments? 🌟 Join us for an empowering webinar on how angel investing can be a powerful tool for positive change! 🌍💸 ✨ As an SEC advisor and author of *Do Good While Doing Well*, I will explore how you can align your financial portfolio with your values by investing in startups addressing social and environmental challenges. Learn how to make an impact while potentially gaining financial and emotional rewards. ✨ Cheryl Kellond 💎, CEO of Play Money!, will introduce this innovative platform, making angel investing accessible and community-driven. Whether you're experienced or a beginner, Play Money offers curated deal flow and educational resources to help you build a diversified, impactful portfolio. 📅 Don’t miss out on this opportunity to learn, grow, and invest with purpose! This is your chance to see how your investments can make a difference. Registration link in the comments. Sue Bevan BaggottLaura Nix GersonSilvia Mah PhD, MBACatherine GrayAmy JacobsCynthia Beiler, MBALeslie KincheloePaula D. Kranz #AngelInvesting #ImpactInvesting #DoGoodWhileDoingWell #PlayMoney #InvestForChange