Lead Memo

Lead Gen Forms That Convert 💡 But first, let's go over why most lead gen forms fail. Their design, user experience, and call-to-action (CTA) are ineffective. Here’s how to design a simple and effective lead gen form that converts — without needing a designer or coding skills. 📓 Why Design is Important If you’re unsure about the importance of design, consider this: - Design helps you stand out and look professional, boosting trust with potential leads. - Great design makes your form easy to complete, increasing submission rates. (That’s why we love on-platform forms, but we will get into that shortly) - Design ensures your form grabs attention amidst poorly designed forms. ⭐ Now, let’s improve your lead gen form. Starting with mistakes to avoid… Avoid These Mistakes Most lead gen forms fail for 4 reasons: 1) Form is Too Long or Complicated. People won’t complete the form if you ask for too much information. Keep it simple. Ask only for essential information. A name and email address are often enough to start. 2) Weak or Unclear Call-to-Action (CTA). Your CTA should be compelling and clear. Instead of “Submit,” try “Get My Free Guide” or “Start My Free Trial.” This tells users exactly what they’ll get. Some on-platform forms won’t let you do this, but that’s ok. 3) No Value Proposition. People need a reason to fill out your form. Clearly state the benefit of signing up. Offer a free resource, discount, or exclusive content. 4) Poor Mobile Experience. A significant portion of users will access your form on their mobile devices. If it’s hard to fill out on a phone, you’ll lose leads. 🏆 Best Practices for Designing Lead Gen Forms When you can use on-platform forms like Meta / Facebook forms, then use them! You will see better results, cheaper ad costs, and a better overall experience. Meta knows precisely what works and what doesn’t when creating a lead form. Use what they give you! Follow these best practices to create a high-converting lead gen form: 1) Keep It Simple. Limit the number of fields. The fewer fields, the higher the conversion rate. 2) Compelling CTA. Make your CTA button stand out with contrasting colors. Use action-oriented language. 3) Offer Value. Provide a clear and compelling reason to fill out the form. Highlight the benefits prominently. 4) Optimize for Mobile. Ensure your form looks great and is easy to use on all devices. Test it on multiple devices to be sure. 5) Use Visual Cues. Guide users through the form with clear headings, bullet points, and a logical flow. Visual cues help improve user experience. 🚨 Test and Test Some More Regularly test different form designs and CTAs to see what works best. Use A/B testing to find the highest-converting combinations. You can create lead gen forms that convert visitors into leads by avoiding common mistakes and following these best practices. Implement these strategies and watch your lead generation efforts improve.

Master Bid Caps to Optimize Your Facebook Ads Back with another actionable Lead Memo plan! Today, I’m diving into the often-overlooked but powerful strategy of using bid caps in your Facebook / Meta ads. This one tweak can significantly reduce your Cost Per Lead (CPL) and optimize your ad spend. 🔦 Understanding Bid Caps: Bid caps allow you to control your ad spend by setting a maximum bid for your leads. Instead of letting Facebook auto-optimize, you tell it the maximum you're willing to pay per lead. For example, if your target CPL is $10, you set your bid cap at $10, and Facebook will only spend if it can acquire leads at that price or lower. This strategy minimizes overspending and gives you more control over your budget. 💬 Step-by-Step Action Plan: 1. Identify Your Target CPL: Determine your average CPL for your industry. This number isn’t random but based on your market research and past data. Let’s say your target is $12. 2. Set Your Bid Caps: Create multiple campaigns with different bid caps around your target CPL. Here's how: Target CPL ($12): Set one campaign with a $12 bid cap. Above Target: Create campaigns with bid caps at $14, $16, and $18. Below Target: Create campaigns with bid caps at $10, $8, and $6. 3. Analyze and Optimize: Monitor the performance. You’ll often find that even with higher bid caps, your actual CPLs may be lower than expected. For instance, a campaign with a $16 bid cap might yield leads at $12. Track this over a few days to see the real impact on your costs. By strategically setting bid caps, you give Facebook the flexibility to optimize your budget while maintaining control over your lead costs. This method ensures you’re not overspending and helps you scale your campaigns effectively. 💡 My final thoughts… Incorporate bid caps into your ad strategy to master your budget and lower your CPLs. Try out this plan and refine it according to your specific needs. If you have any questions about this strategy, reach out to me at [email protected]. Happy optimizing, and stay tuned for the next actionable tip in Lead Memo!

Get More Leads With This 1 Fix 🔨 Today, I’m excited to share an action plan to boost your lead generation with just one fix. As someone who spends millions monthly on ads, I’ve found that often, the smallest changes can make the biggest impact. This fix revolves around an often-overlooked aspect of your advertising strategy: the creative. 🗺 The Creative Breakdown When we talk about creative, we’re referring to two essential components: 1. Ad Content and Visuals: This includes what your ad communicates—whether it's a video, static image, or text. It covers what your ad says, its call to action (CTA), and any offers you’re promoting. It's critical, but there’s more to it than just polishing your visuals and message. 2. Page Identity: Equally crucial, but frequently missed, is the identity of the page running the ad. This can significantly influence how your audience perceives and engages with your ad. Let’s break this down with an example. Suppose you’re promoting Lead Memo, a newsletter helping businesses with lead generation. If you run your ads from a page simply named “Lead Memo,” it might not resonate immediately with those unfamiliar with the brand. However, if you run the same ad from a page named “Lead Gen Newsletter for Business Owners,” the purpose becomes clear instantly, making the creative more compelling and directly relevant to your target audience. 💡 Why Page Identity Matters Think of the page name as part of your creative strategy. The name should encapsulate who you are, what you do, and who you're for. If you’re “Bob’s Plumbing” in upstate New York, running ads from “Upstate’s Best Plumbing Service” makes your purpose clear at a glance, enhancing the impact of your creative and ensuring that potential leads immediately understand your value. By aligning your page identity with your audience’s needs and expectations, your ads will achieve better click-through rates (CTR) and lower cost per lead (CPL). This small adjustment helps your audience instantly connect with your offering, leading to more effective and efficient lead generation. 🔨 Putting It into Action To implement this fix: - Reevaluate the name and identity of the page you’re using for ads. - Ensure it clearly conveys what your business does and who it serves. - Pair this with strong, relevant ad content to maximize engagement. Try this one fix in your next campaign and watch as your CTR and CPL improve. If you enjoyed this insight, stay tuned for more actionable tips in upcoming editions of Lead Memo. For any questions or fourther advice, feel free to reach out to me at [email protected]. Have a fantastic Monday and let’s make those ads work harder for you!

Expecting Higher CPM’s 🗳 How Election Years Impact Your Facebook Ads: Lead Memo community, Happy Monday! Today, we're tackling a critical topic: how election years, particularly 2024, impact your Facebook ads and overall marketing efforts. With record amounts of political ad spending expected, understanding and navigating the ad landscape is crucial to maintaining your ad performance. Here’s a quick action plan to help you stay ahead. The Election Year Effect on Facebook Ads ☑ Expect Higher CPMs What's Happening?  During election years, especially one like 2024, political campaigns raise and spend unprecedented amounts on advertising, leading to higher costs per thousand impressions (CPMs). Why?  Increased spending creates more competition for ad space, decreasing inventory and driving up prices. ☑ Combat Higher Costs with Smart Ad Timing What to Do?  Adjust your ad spend around key political events. Example: Spend more in the weeks before major debates or political milestones, as ad costs typically spike during and after these events. Why?  Strategic timing helps you avoid peak competition and capitalize on lower CPMs. ☑ Maintain Neutral Messaging What to Do? Keep your ads focused on engagement and your call-to-action (CTA), steering clear of political content. Why?  Neutral messaging helps avoid unnecessary ad disapprovals and ensures your campaigns remain focused on driving business results rather than political debates. ☑ Plan Ahead and Stay Informed Election years bring a unique set of challenges to digital marketing. By planning your budget around current events and maintaining a neutral, focused message, you can navigate these complexities effectively. Keep an eye on your CPM trends and adjust as needed. As always, I'll continue to monitor the landscape and share insights with you all.

Make Fast Money With Reactivation. Reactivate Old Leads: A Quick Action Plan Hey everyone, Happy Monday! Today, I’m diving into an action plan that's often overlooked but incredibly effective: reactivating old leads. At Lead Memo, we’re all about generating new leads, but there's a goldmine in re-engaging past contacts. Here’s how to tap into that low-hanging fruit and drive more sales without constantly hunting for new prospects. Three Tips to Re-Engage Your Past Leads: 1. Segment Your Old Leads Step 1: Identify the last interaction or opt-in date for your leads. Step 2: Create segments based on how recently they engaged. For example: L1: Opted in within the last 4 weeks. L2: Opted in within the past 6 months. L3: Opted in between 6 to 12 months ago. Why? This allows you to tailor your messaging and approach for different levels of engagement. 2. Engage with Email and SMS Automation Step 1: Develop an engaging email and SMS campaign for each segment. Focus on content that sparks interest—think of it as a little clickbait but valuable. Step 2: Monitor the response: track opens, clicks, and replies. Why? Engagement indicates interest, and those who interact are more likely to convert. 3. Target Engaged Leads with Offers Step 1: Analyze who responded to your engagement campaigns. Step 2: Present these interested leads with a compelling offer. Include scarcity elements like limited-time discounts or exclusive deals to create urgency. Why? Focusing on already engaged leads increases the likelihood of conversions without overwhelming your entire list. Bonus Tip: Use Facebook Remarketing Step 1: Upload your old leads to Facebook. Step 2: Run low-budget video view campaigns to keep your brand visible without a direct call to action. Why? It’s a cost-effective way to stay on your leads’ radar and warm them up for future campaigns.

Do Your Ads Suck? How to Tell and How to Fix Them Back with another action plan today. Let's dive into a question I always get: How do I tell if my ads are working…. or a direct question is "Do my ads suck?" Here's how to tell if your ads are working and what to do if they aren't. Key Points to Evaluate and Improve Your Ads 1. Evaluate Initial Performance Assess CPL: If your target cost per lead (CPL) is $10 and the initial CPL is $60, it's unlikely to average out. Turn off the ad and rework your offer.   Optimize Close CPLs: If the initial CPL is close to $20, you can tweak the audience and creative to optimize performance. Quick Offer Testing: Test different offers early and frequently to find one that aligns with your desired CPL. 2. Test with Larger Budgets Accelerate Learning: Instead of spending $10 per day for ten days, spend $100 on day one. This speeds up the learning process and helps you determine quickly if an ad works. Adjust Based on Findings: Once you identify a working offer, you can reduce the budget to your consistent daily spend. 3. Continuously Test Creative Use Facebook Ads Library: Check out competitors’ ads and see what’s working for them. Adapt Successful Strategies: Create ads that align with your brand based on what you observe in the market. Leverage Proven Ads: Ads running for a long time likely indicate successful campaigns. Use these insights to inform your strategies. Action Plan Step 1: Evaluate your current ads based on initial CPL performance. Step 2: Test with larger budgets to speed up learning. Step 3: Continuously test and refine your creative using tools like Facebook Ads Library.

Tesla is launching a tequila brand and that actually is a really good idea. Ferrari made 3.8 billion dollars in 2019. 2.5 billion dollars of that revenue came from merchandise and not actual car sales. 66% of Ferrari's revenue comes from merchandise and not cars. $250 belts $250 headphones $400 cardigan jackets $900 photo frames $2,200 chess sets Ferrari makes very heavy margins yearly off of products that have nothing to do with selling cars. Looking at Tesla, they could probably do the same. Ferrari has 19.3 million Instagram followers. Tesla has 7.5 million. Ferrari has 16 million Facebook followers. Tesla has none by choice. Ferrari has 700k Twitter followers. Tesla has 6.4 million. While Ferrari is clearly winning at social, Elon Musk which is the face of Tesla does well with 40 million Twitter followers personally and not being on Facebook or Instagram anymore still has millions of followers of fan pages there.

👏 How to Generate More Calls with Google Local Services Ads Today, we’re diving into a topic that's crucial for driving not just leads, but direct calls to your business. This is especially beneficial for local businesses that may not have a robust sales system to convert leads from platforms like Facebook. 👉 Instead, direct inbound calls can simplify the process and boost conversions. One tool that stands out for generating these calls is Google Local Services Ads. Unlike traditional pay-per-click (PPC) ads, Google Local Services Ads charge you for actual results—calls, not clicks. This means you're paying for qualified leads that are more likely to convert into customers. Here's why this approach is a game-changer: 1️⃣ Pay for Calls, Not Clicks: With Local Services Ads, you only pay for phone calls, which are more valuable than clicks that might not convert. This ensures a higher return on investment. 2️⃣ Qualified Leads: Google verifies the calls, ensuring they are from potential customers genuinely interested in your services. This reduces the number of short, unproductive calls. 3️⃣ Increased Trust and Credibility: Your ad will feature a Google Guarantee badge, indicating that Google has vetted your business. This builds trust with potential customers, making them more likely to choose your services. 4️⃣ Higher Visibility: Local Services Ads appear at the very top of search results, even above regular ads and maps. This prime placement increases your chances of being seen and contacted by potential customers. 5️⃣ Specific Industry Focus: These ads are available for various industries including home services, business services, health, learning, care, beauty, and automotive. Each category has tailored requirements to ensure quality leads. 6️⃣ Easy Setup and Management: Setting up Local Services Ads is straightforward. You provide business details, set your budget, complete the screening and verification process, and then you’re live. You can control your budget and adjust based on the cost per call in your industry. For instance, if someone searches for a plumber in your area, your business could appear at the top with a Google Guarantee badge, enhancing your credibility and increasing the likelihood of getting a call. Even if a user doesn’t click on your ad, you still benefit from the exposure.

A Reminder For Everyone.

🤑 How to Find Buyers: A Step-by-Step Guide What's up, everyone? Happy Monday! Today, we're diving into an essential aspect of lead generation: how to find buyers. While generating leads can be straightforward with the right tools and platforms, identifying and converting those leads into actual buyers is where the real challenge lies. Here's a simple process to help you find the right buyers for your business. 1. Define Your Avatar Customer The first step in finding buyers is to define your ideal customer profile, or "avatar." This means identifying specific characteristics such as: - Age Group: Determine the age range that most of your buyers fall into. - Gender: Identify if your products or services tend to attract a particular gender. - Demographics: Consider other relevant factors like occupation, location, and interests. For instance, if you're targeting business owners aged 30 and above, primarily male, you have a solid starting base. 2. Launch Targeted Campaigns With your avatar in mind, launch ad campaigns tailored to these specific demographics. Focus your ad spend on these defined parameters to attract the right audience. Monitor the leads that come in and track which ones convert into actual buyers. 3. Refine Your Audience After running your campaigns, analyze the data to see who is converting. You might find that your most successful buyers are slightly different from your initial avatar. For example, if your best buyers are 50-year-old male business owners in the roofing industry, refine your targeting to these specifics. 4. Exclude Non-Converting Leads Pay attention to the leads that don't convert and identify common traits among them. Use this information to set exclusions in your ad targeting, ensuring you focus your budget on the most promising prospects. 5. Adjust and Optimize Continuously refine your campaigns. Adjust your ads, targeting, and budget based on the conversion data. Don’t just follow what the platforms suggest—tailor your approach based on real-world results. Sometimes, finding the right buyers means spending more per lead, but the increased conversion rate will justify the cost. 6. Avoid the Low CPL Trap Beware of getting caught up in chasing the lowest cost per lead (CPL). While lower CPLs might look good on paper, they can often result in lower-quality leads. Focus instead on the quality and conversion potential of the leads. Final Thoughts Finding buyers involves a mix of strategic targeting, constant optimization, and detailed analysis. By focusing on your avatar customer and refining your approach based on real conversion data, you can significantly improve your lead-to-buyer conversion rates. Join Our FREE Newsletter to get more tips and tricks like this - https://lnkd.in/dj2pnurK