Lake House Digital

Not sure which location-based marketing is best your business? Our latest blog breaks down Geofencing vs Geotargeting! Both are strategies that can drive more local traffic and increase conversions. Learn how each method works, their unique benefits, and which one suits your goals best. If you’re ready to put location-based marketing to work for your business, contact us today to learn more. Let us help you elevate your geofencing and geo-location efforts to the next level! Check out our blog on Geofencing now! https://bit.ly/3P0gerR #DigitalMarketing #Geofencing #Geotargeting #LocationBasedMarketing #GeofenceYourConference

A Call to Action button is a prompt that encourages users to take a specific action, such as "Buy Now," "Sign Up," or "Learn More," typically used in ads, emails, and websites. This keeps users on your page, directing them to your page, or keeping them on your website. Call to action buttons need to visually stand out from the rest of your text on the page, and be clear and actions what you want the user to do. Learn more with our CTA Best Practices Blog linked below! #CallToAction #DigitalMarketing #MarketingTerm https://bit.ly/3VzhkOQ

If you haven't thought about your SEO budget for 2025 yet—now's the time to act! In 2025, 44% of marketers are planning to increase their SEO budgets. That means more competition and more need to invest. Don’t get left behind! Start planning your SEO strategy today to maximize visibility and drive results in 2025. Reach out to us before the end of the year for a meeting about how Lake House Digital can help you with your SEO. #SearchEngineOptimization #DigitalMarketing #MarketingPlan

A goal should be a little bit scary, but even more exciting. We are a month away from the new year and it is almost time to start implementing your 2025 strategic plan. At Lake House Digital we are here to help you get your 2025 marketing plan into place and get a strategic plan in place for you! Reach out today for a meeting! https://bit.ly/4dmnt8x #StrategicPlanning #DigitalMarketing #MarketingPlan

Meet one of our Marketing Managers, Sara Karbley! Sara joined our team in August after stepping away from the nonprofit world. As a Marketing Manager, Sara oversees multiple client accounts and handles various aspects of marketing, including social media strategy, SEO, thought leadership content, and email campaigns. She holds a Bachelor of Arts in Public Relations with a minor in Marketing, as well as a Master of Public Administration and a Master of Arts in Political Science, all from Marshall University. We are excited to have Sara on our team! #MarketingManager #ContentCreator #EmployeeSpotlight

Giving Tuesday is a global day of generosity celebrated annually on the Tuesday after Thanksgiving. It encourages individuals, communities, and organizations to support causes they care about through donations, volunteer work, and acts of kindness. This Giving Tuesday we want to highlight our favorite local nonprofit, Dorcas Ministries. Dorcas helps people in our own communities thrive by providing financial and food assistance, training and coaching, client advocacy, a platform for people to make a difference. During this season of giving, we hope that you give generously. Learn more about Dorcas here: https://bit.ly/49gwM8g #GivingTuesday #BetterTogether #HelpLocal

"I find the projects I'm most excited to work on are nearly always the projects that have really fantastic people associated with them." - James Clear 🍂 This Thanksgiving, we’re filled with gratitude for our amazing customers and our dedicated team here at Lake House Digital. You all make our work exciting and worthwhile every day. To our clients, thank you for trusting us with your visions and allowing us to be a part of your journey. To our hardworking team, your creativity and passion make everything we do possible. We’re grateful for each and every one of you! 🧡 Wishing everyone a Happy Thanksgiving filled with love, laughter, and memorable moments. 🦃 #Thankful #Grateful #HappyThanksgiving #LakeHouseDigital

At Lake House Digital, we know that successful B2B email marketing starts with a strategy tailored to your audience. Whether you’re looking to build nurture sequences, refine your messaging for a targeted group, send newsletters that keep your brand top of mind, or develop a sales-driven email strategy, we’re here to help you make an impact. Read our blog to learn more about the essentials of B2B email marketing! https://bit.ly/3Z6jS87 #B2B #EmailMarketing #DigitalMarketing

We use A/B testing in marketing as a method to compare two versions of a marketing asset—like a webpage, email, or advertisement—to determine which one performs better. This helps make data-driven decisions for optimizing strategies for better engagement and conversion rates. With A/B testing, only one element changes in two different options. For example, you may send the same email with two different subject lines, or test different types of Call To Action language. #MarketingTrends #DigitalMarketing #MarketingTips

User-Generated Content, or UGC, is a trend marketers are embracing as an alternative to traditional advertising. UGC is content of any type and usually comes in the form of images, videos, social media posts, reviews, or testimonials by consumers vs the brand or company. Consumers place more trust in user-generated content than they do ads created by the company. It’s authentic, relatable, and builds trust- all of which are what consumers look for in companies they want to invest their money in and purchase products from. #ConsumerGeneratedContent #BrandAuthenticity #Influencers