Kixely

This Thursday, come learn about Predictive SEO, with a re-run of Nicolas Garfinkel's #BrightonSEO talk on the death (or lack thereof) of Keywords. Already saw the talk? We've added additional content at the end where we go deeper into the applications of Predictive SEO.

In case you missed it! #SEO #PredictiveSEO #AISEO

If you're curious about why people use Kixely. It's this... "Lack of results in SEO is the typical consequences of useless actions"

OpenAI just launched SearchGPT, their LLM-based Search Engine. This is going to have massive implications to SEO/PPC and more so, for Google. An interesting timeline for Google: * Google has dominated the search market for decades with over 90%+ search market share worldwide. * In 2010, Amazon starting chipping away at consumer shopping behavior. while Google was once the clear go-to destination for shopping, over 50% of consumers reported starting their shopping journey on Amazon. * Despite the threat to shopping based queries, they continued to maintain dominance in the information/navigation space with no clear contenders in sight. * In February 2023, Bing rolled out Bing Chat, an AI powered chat experience powered by OpenAI. For the first time in the history of the world, there was a group of people who preferred Bing to Google. It wasn't a sizable shift but it foreshadowed an opening for a AI-first contender to search for Google. * Around this same time, ChatGPT took the world by storm and became the FASTEST growing product in the history of the world. It was, for some, a better experience for searching for information. * This year ChatGPT, Perplexity and other LLM-based solutions have started to steal marketshare from that traditional information-based market share Google has held in dominance for so many years. * Now, a fully powered AI search engine built, not by Google, but by the industry leaders in LLMs/AI is here and for the first time in many many decades is there a path for Google to loose it's dominance in such an important market. * During this same time, Google had to pull back it's AI Search solution from ~70% of searches down to 7% due to low-quality responses and outputs, and general concern from the public. --- An important call out on the OpenAI Strategy. They seem to "get it" - they're heavily focused on partnering with the publisher ecosystem, something Google didn't do much of during their AI Overview rollout which has since been rolled back to ~7% of total queries. "SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches. Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links."

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